Don’t let ‘SEO Agency Audits’ & scare tactics trick you into better rankings

Posted on Categories Search Engine Optimization, Vacation Rental Marketing

I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially Read More...

GEO TARGETING IN THE COVID-19 ERA

Posted on Categories Blogging, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingTags , , ,

Are you managing your Adwords budget efficiently during COVID-19 travel?

In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same Read More...

Content Audit Guide: Increase Ranking & Improve User Experience

Posted on Categories Analytics, Blogging, Search Engine Optimization, Vacation Rental MarketingTags , , ,


A  How To Guide on Deleting Content

What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low Read More...

The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Posted on Categories Analytics, Pay Per Click, Search Engine Optimization, Vacation Rental Marketing

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. Read More...

How To Generate Direct Bookings

Posted on Categories Pay Per Click, Search Engine Optimization, Vacation Rental Marketing, VRMA Community

By Vanessa Humes

Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.

As one of the Read More...

SEO For Your Property Pages Explained

Posted on Categories Search Engine Optimization

As you’re probably aware, SEO is a critical marketing channel if you want your vacation rental website to grow and book more stays in 2016 and beyond. Typically, clients want to rank for highly competitive keywords like “Myrtle Beach rentals” or whichever area you’re working with. While this is possible, it’s a long path to success and requires a long investment period in terms of time and money to see it through.

However, there are other low volume, low competition keywords that you should want to rank well for within Google and Bing. Those keywords being: Your Property Name.

If you brand your properties with short, easy to remember names, you’ll want to make sure you capture anyone who’s looking for that rental in Google. For example, the Flamingo House in Holden Beach is rented by Brunswickland Realty. This house is unique in its design and color and generates a fair amount of people looking specifically to stay in it during the busy booking season.

When searching in Google for this, your guest may use the house name followed by the area like so: “Flamingo House Holden Beach”. Here, Brunswickland Realty is doing a great job! The URL for the property ranks at the top of the page with organic search, Google has generated a Knowledge Graph snippet for the query and is showing reviews and business information.

How To Outrank The Big Listing Sites

The primary reason that you want your property pages to rank well in Google Search is to not bleed branded traffic into the big listing websites. If a guest is searching for your homes, don’t let them get distracted! If you’re not careful, you can find your searches for rental properties that you manage falling into the large web traffic bucket that is VRBO/HomeAway/Flipkey/Airbnb.

Why is this a big deal? Well, while the big listing sites can drive you a lot of traffic and bookings, they also aren’t always looking out for your best interests. Getting a potential guest onto VRBO.com for your area means that you’re now competing with dozens of other properties, managers and price points. Simply put, it is also easy for your guests to leave the property listing and get distracted and book elsewhere. With changes coming in 2016, your guest isn’t served well either (traveler fee, anyone?).

To best outrank big listing website, keep the following tips in mind when designing your website layout:

Best Practices For URLs

Ideally, you want short URLs that show the name of the property in the “slug” portion of the URL. Let’s look at a few examples. In some recent website launches, we’ve also tweaked some of our URLs to include the area, view or neighborhood in the URL as well. On larger websites (think: 250+ properties), this is a solid option to organize your property pages in a logical fashion.

Create SEO-Friendly Title Tags

Next up is the most important on-page SEO factor: title tags. Simply put, title tags are the most important element that we can work on from the SEO end to help improve rankings for these property pages.

Typically all of our title tags for property pages are generated based on the name of the rental business, the format the client wants to see in search results and the property name. It’s usually a formula of all three elements that allows for us to setup this title tag templates.

Letting

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6 Tactical Link Building Ideas That Work

Posted on Categories Search Engine Optimization

When it comes to scoring big with Google, link building needs to be one of your most frequently used strategies. Optimizing your website for search engine results that put you on page one can be as basic as having high quality websites linking back to your site. Sounds simple enough, right? It can be if you take the right measures and consistently work at it. It’s truly an ongoing journey. Using these link building ideas and tactics can yield huge results.