Recently, Google has taken to updating the local search algorithm to include new changes to their search results. A recent speaking engagement with the Brunswick County Chamber left us scratching our heads! After only a few weeks, a presentation that I’d prepared about local SEO had to be regenerated with brand new screenshots, updated changes and more. It goes to show you that search engine updates are always around the corner and you never know which elements are going to change.
If you are using Google Analytics (and who isn’t, right?), you have been noticing for quite some time now, an increase in the dreaded ‘not provided’ term. Google has been on a mission to encrypt all search data and if the trend continues we very well may see keyword data 100% ‘not provided’.
ICND is not only a website development and design firm, we also specialize in different avenues of online marketing. The below case study discusses one of ICND’s clients who increased their marketing efforts 6 months ago. It often takes more than 6 months to see drastic results, but this client chose to work with ICND on SEO, PPC, Social Media Marketing and Email Marketing. All of our efforts worked together to show fantastic results! This is a vacation rental client, who we have set up on Ecommerce Tracking with Google Analytics. With Ecommerce tracking you can see down to the penny what properties were booked and produced revenue, and what outlet the leads came in from.
Ever wonder if SEO is worth while? ICND is here to show you how Search Engine Optimization can truly help your business grow! January 1 2014 marked the one year anniversary of one of our Wilmington, NC clients SEO plan with ICND. This client in particular is on a 12 hour per month plan. We compared their traffic from January 2013 to January 2014, and are very pleased with the results! Just as we expected, their traffic has drastically grown. In fact, it has near doubled what it was the prior year. Please see below screen shot from Google Analytics showing traffic.
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings?
Summer is over and that means news and announcements in the SEO world are heating up. In the last few weeks Google has made some changes leaving many SEOs and marketers lamenting days gone by. Let's look at the announcements and what that means for us:
The three major groups of SEO are On the Page SEO, Off the Page SEO, and Violations. The Search Engine Land Periodic Table weights each signal from -3 to -1 and 1 to 3. 3 having the most positive influence, and -3 having the most negative impact.
What’s new and changing in the world of Search Engine Optimization you ask? – Social Signals! It’s been known for quite some time now that Social Media has a major influence on Search Engine Optimization and can be the key missing piece to help you rank higher; but how much does social matter? Well there are tons of benefits to social media but today we will focus on search engine implications.
Monday marked Apple's Worldwide Developer’s Conference keynote, where they announced the latest versions of its Mac OS X and iOS operating systems. During the keynote, the largest announcement stemmed from Apple's decision to integrate Bing, not Google, into Apple's Siri tool. This marks a fundamental shift in thought and leaves others skeptical as to why Apple would partner with a Microsoft anything given the two's history.