V12 & YesBookIt Announcement by HomeAway Software

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According to industry news resource, VRM Intel, HomeAway Software (now Vrbo) is sunsetting both V12 and Australian prevalent software, Yes Book It (YBI).

 If you are currently on V12, sources say, you will have roughly 24 months to switch software.  Vrbo is now enhancing Escapia software and hoping to move it’s V12 and YBI users to the Escapia platform.  To read more about the switch, read VRM Intel’s article here. Read More...

What’s Beers & Idears?

Posted on Categories Industry News, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on What’s Beers & Idears?

The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...

Choosing The Right Marketing Agency For Your Company

Posted on Categories Marketing, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Choosing The Right Marketing Agency For Your Company

There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right agency for you and your company? After all, there’s a lot that needs to be taken into consideration such as SEO, Pay Per Click advertising, social media management, website support, and overall your company’s branding! Here are some things we think YOUR agency should have:
100% Support – This is top of the list because no one wants to get left in the dark when it comes to their website or digital marketing. Make sure the agency you work with offers the support you need whether it be big website redesign projects or swapping out a banner image on Facebook. You and your company deserve 1st class support regardless or how big you are. Read More...

20 Year Anniversary: Q&A w/ Brandon Sauls

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May 2019 marks InterCoastal Net Designs’ 20th year in business and much of our success can be attributed to our humble beginnings with Brandon Sauls at the helm. We recently sat down with Brandon to discuss where ICND is today, where we plan to go and how it all began with a fishing charter website. We live & breathe the tourism industry with our headquarters in the small beach community of Ocean Isle Beach, NC – making us well suited to understand our client’s business model and helping them see success in the vacation rental and tourism industries. Read More...

Ascent Processing Announces Vacation Loan Product

Posted on Categories Industry News, Vacation Rental MarketingLeave a comment on Ascent Processing Announces Vacation Loan Product

ICND & Ascent Processing have long been partners in the Vacation Rental industry and we’re excited to announce their newest product, ASCENTpay. ASCENTpay powered by Uplift is an essential tool for vacation rental companies that is both beneficial to guests and property managers. It is not required to be a current Ascent Processing client to utilize this product. ICND is fully equipped to implement ASCENTpay on your website today. Read More...

#BookDirect Day: Join the Movement

Posted on Categories Myrtle Beach Web DesignLeave a comment on #BookDirect Day: Join the Movement

#BookDirect Day is Feb 6th and the ICND team has compiled tips to educate your guests. The #BookDirect movement is primarily focused on guest education. OTAs have the brand recognition and marketing bandwidth to get in front of YOUR guests, but what makes booking directly with your company better? Here are a few highlights to market for #BookDirect. Read More...

Is your Website ADA Compliant?

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We at InterCoastal Net Designs have been helping our clients in making their websites ADA compliant. We have been asked recently why a website must be ADA compliant, so we thought we would share some of the information with you and how it helps your company out.

What Does ADA Stand For?

The ADA is the American with Disabilities Act and it requires that businesses and nonprofit service providers make accessibility accommodations to the disabled public. This means that they have to provide the same service to the disabled as they would for the non-disabled which includes their websites.

What Could Happen If We Don’t Make our Site ADA Compliant?

If your site is not ADA Compliant there are a few things that could happen. The first thing that could happen to your business is you could lose a client or a booking. We don’t want this to happen because the disabled person may go to another site that is ADA compliant. Another thing that we could see in the future is where Google and other search engines would only rank websites that are compliant. We know that they have recently moved in the direction to “force” businesses to make their sites mobile friendly or they will lose the rankings altogether. This could be the future with having your website ADA compliant and if it’s not then you lose your rankings. We don’t want this to happen to your business which is why we can help make your website ADA compliant.

How Do We Make Your Website ADA Compliant?

There are many suggestions on the ADA Website, but we know that there are many other considerations as well. We will take the precautions in checking your site to see if it’s compliant and if it is not, then we will make it compliant. There are several things that have to be addressed in making it compliant, but we will cover a few of the items for you.

Perceivable

Your website will have information and user interface components that must be presentable to users in ways they can perceive. This ensures that the content on your site is available to view in multiple forms that will be easy to see or hear regardless of the disability. We will make sure to place an alt text tag on an image. Read More...

CiiRUS-Integrated Australian Site Launches

Posted on Categories Myrtle Beach Web DesignLeave a comment on CiiRUS-Integrated Australian Site Launches

ICND has been in the vacation rental industry for two decades and a key component of that success is our partnerships. We’ve worked with our partner CiiRUS Vacation Rental Software to launch Uptown Apartments. This marks ICND’s first collaboration of many to come with CiiRUS. This site is the second Australian launch for both ICND and CiiRUS.

 

 

 

Now let’s learn a bit more about our new clients, Uptown Apartments. Uptown Apartments’ site harnesses the power of CiiRUS software and our booking engine while utilizing WordPress to manage all content and contacts. The homepage features a seamlessly integrated quick search component linking to all available properties. Custom features include:

  • Featured properties that pull based on highest availability in a specified time frame
  • Urgency features, allowing guests to view number of property views in a 24 hour time-frame
  • Property availability calendars with nightly pricing
  • Rental add-ons offered at booking, notifies property manager of request
  • Read More...

    Vacation Rental Marketing Do’s and Dont’s

    Posted on Categories Myrtle Beach Web DesignLeave a comment on Vacation Rental Marketing Do’s and Dont’s

    With so many SEO tools floating around the internet, it can be hard to understand what to believe. Raven, SEMRush, Moz and other similar tools have site audit features that crawl your website and spit out a list of items that are hindering your site’s performance.

    With so many different issues highlighted by just one of the many site audit tools out there, getting your website optimized can seem like a daunting task. To help you better understand how to optimize your site and not waste time blindly following a third-party audit tool, we created a list of Do’s and Don’ts of Digital Marketing.

    Digital Marketing Don’ts: Read More...

    Conference Travel Ahead: Q&A with Director of Fun, April Burns

    Posted on Categories Industry News, Vacation Rental MarketingLeave a comment on Conference Travel Ahead: Q&A with Director of Fun, April Burns

    ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road!

    On Conference Travel:

    Q: What’s your favorite part about gearing up for conference travel? 

    AB: It is an exciting time of the year when conference season approaches.  The energy in the office goes up as we work on new campaigns, swag and new products to showcase.

    Q: =&0=&

    AB: During a conference it is great to explore a new town and get to see the local sites, but in the end it is the opportunity to see current clients and meet new friends.  There is a core group of vendors that travel to these events and become your second family while you are on the road.  They are there to help in times of need and for a good laugh. We also have our usual attendees that come to each event.  Some of them may be your client, but some become friends that you get to see and catch up with each year.

    Q: Tell us a bit about ICND’s conference theme for Fall travel.

    AB:  Each season we love to come up with new theme and play off them for our swag and booth.  We have many VRM’s looking forward to our t-shirts every year and this year will not disappoint.  I think that might be all I can really say…but have you ever seen Better Call Saul(s)??

    Q: =&2=&