What’s Next for GDPR and Your Website?

Posted on Categories Analytics, Email Marketing, Industry NewsLeave a comment on What’s Next for GDPR and Your Website?

On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition. Read More...

Email Marketing: 5 Tips to Success in the Vacation Rental Industry

Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on Email Marketing: 5 Tips to Success in the Vacation Rental Industry

One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental marketing arsenal. But what makes a good email marketing campaign, or even a good email for that matter? Here are five tips you can use to improve or launch your next email campaign. Read More...

The Cart Abandonment Mystery: Solved for Vacation Rentals

Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on The Cart Abandonment Mystery: Solved for Vacation Rentals

We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating revenue. And no matter who you are, we all have issues with cart abandonment. Read More...

Case Study: Email Collection Turns In $517,436 In Bookings

Posted on Categories Email MarketingLeave a comment on Case Study: Email Collection Turns In $517,436 In Bookings

As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time? Read More...

New Email Marketing Laws That You Must Know as a Vacation Rental Marketer

Posted on Categories Email Marketing, Vacation Rental MarketingLeave a comment on New Email Marketing Laws That You Must Know as a Vacation Rental Marketer

I’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients.  I’m going to cover whether this will affect you as a vacation rental manager, highlight some essential points to follow and provide you an action plan for compliance. Read More...

Effective Placement of Links in Email Marketing

Posted on Categories Email MarketingLeave a comment on Effective Placement of Links in Email Marketing

Email marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!  See the eblast sample pictured below. Read More...

The Pragmatic Approach for Targeting Vacationer Demographics

Posted on Categories Analytics, Email Marketing, Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental MarketingLeave a comment on The Pragmatic Approach for Targeting Vacationer Demographics

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings? Read More...

Are Your Eblasts Converting How They Should?

Posted on Categories Email MarketingLeave a comment on Are Your Eblasts Converting How They Should?

You’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method, and we don’t see the importance of email marketing going away any time soon. But are you gaining all the leads you should be? Is your campaign working for you? What can you do to convert more leads from these eblasts? Read More...

Email Marketing: Plan Now for Post Holiday Campaigns

Posted on Categories Email MarketingLeave a comment on Email Marketing: Plan Now for Post Holiday Campaigns

When we first posted about strategizing for your holiday marketing it felt like we were gearing up too early, but now we are in the throws of the holiday season. While we are hesitant to think about a time when the holiday cheer has passed, it’s certainly necessary to begin brainstorming for your post-holiday email marketing campaign. Read More...

It's Beginning to Look A Lot Like Christmas

Posted on Categories Email Marketing, Marketing, Social Media, Web DesignLeave a comment on It's Beginning to Look A Lot Like Christmas

It seems like the holidays start coming earlier and earlier every year. You can walk into a store in October, and see Christmas decorations. Here at ICND we waited until November 1st to start really pushing our holiday marketing campaigns. Read More...