On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition.
One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental marketing arsenal. But what makes a good email marketing campaign, or even a good email for that matter? Here are five tips you can use to improve or launch your next email campaign.
We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating revenue. And no matter who you are, we all have issues with cart abandonment.
As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?
I’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight some essential points to follow and provide you an action plan for compliance.
Email marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting! See the eblast sample pictured below.
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings?
You’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method, and we don’t see the importance of email marketing going away any time soon. But are you gaining all the leads you should be? Is your campaign working for you? What can you do to convert more leads from these eblasts?
When we first posted about strategizing for your holiday marketing it felt like we were gearing up too early, but now we are in the throws of the holiday season. While we are hesitant to think about a time when the holiday cheer has passed, it’s certainly necessary to begin brainstorming for your post-holiday email marketing campaign.
It seems like the holidays start coming earlier and earlier every year. You can walk into a store in October, and see Christmas decorations. Here at ICND we waited until November 1st to start really pushing our holiday marketing campaigns.