Build Smarter, Convert Faster
Don't Forget This High Returning Digital Marketing Channel
Email marketing is one of the most powerful ways to reach your target market if done effectively. We can help you create timely, measurable email marketing campaigns that drive direct bookings. Our tried and true approach to email marketing enables us to help you where you need it most. Whether you're promoting a new property or a last-minute special, we can help you craft a targeted campaign with the appropriate messaging and graphics.
Considering Email Marketing? Here are some stats to think about:
- 70% of emails are opened on a mobile device - this makes a responsive design critical to success
- People who buy products that were marketed through email spend 138% more than people that do not receive email offers
- 44% of email recipients made at least one purchase last year based on a promotional email
One of the most cost efficient tools of the 21st century is your own customer email database. As an integral part of your online marketing strategy, personalized customer base email marketing is said to be one of the most cost effective ways to reach and retain your customers. ICND can you help you find the best ways to grow your customer email list as well as design, send, and track your email campaigns. ICND offers an email marketing program that will enable us to deliver targeted emails with an extremely high delivery rate to your guest history.
Our sophisticated tracking methods allow us to provide clients with reports on how the user interacts with your email, including specific link clicks, open rate, clickthrough rate, etc... as well as data on what happens after the click. After a user has clicked to your website from the email, our advanced tracking will recognize that they came from an email so that any bookings or conversions are attributed to the proper campaign. This will allow us to further refine your mailing list, target and test your messages, and track your results which will ultimately increase your sales and customer loyalty.
Responsive Design - ICND will design a responsive layout with your brand in mind. Each individual eblast can be designed separately, or we can create a template for a cost efficient way to stay in touch with your customers.
Monthly Interaction - ICND will set you up on a monthly eblast plan, or we can send out the eblasts at your discretion.
List Management - ICND will pull email addresses from your database and merge them with client provided email addresses to reach the maximum amount of customers.
Delivery and Response Tracking & Reporting- Reports will be provided to you after each eblast so you can view the success.
Spam & Deliverability Testing - ICND will make sure you spam score is low, so your eblasts are more likely to land in your customer's inbox than their junk box!
Harness the Power of your Guest History - Use our Email Focus tool to mine guest history data based on when a guest stayed, where they are from, and the price range of their last booking. To find out more, click here.