GEO TARGETING IN THE COVID-19 ERA

Posted on Categories Blogging, COVID-19, Marketing, Pay Per Click, Search Engine OptimizationTags , , , Leave a comment on GEO TARGETING IN THE COVID-19 ERA

Are you managing your Adwords budget efficiently during COVID-19 travel?

In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
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Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

Posted on Categories BloggingTags , , , Leave a comment on Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

Over the past 10 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for advice on where to take their vacations. This in part can be very quint essential to anyone who is in the vacation rental industry. We have seen it all when it comes to blogging and we promise you that we’ve seen a lot of mistakes. But for many vacation rental managers they aren’t sure on what to write about. That’s where we at InterCoastal Net Designs have come up with a few things you don’t want to do on your company’s blog. Let’s look below at a few of the mistakes that you don’t want to make when writing your blog posts. Read More...