Author: Marshall Morrow

Marshall is a graduate of the University of South Carolina and a digital marketing specialist at InterCoastal Net Designs. He was first introduced to Search Engine Optimization in 2016 and got his first freelance client shortly after. He now works with vacation rental companies throughout the country, helping grow their search presence through SEO and PPC.

Tips for Marketing Your Vacation Rentals in the Off Season

Author Marshall MorrowPosted on Categories Vacation Rental MarketingLeave a comment on Tips for Marketing Your Vacation Rentals in the Off Season

For most of our local vacation rental companies here in the Carolinas, we’ve officially entered the off season. This usually means a booking drought until the start of the next year when guests start planning their spring and summer vacations. But what can you be doing during this time to keep rentals filled? Below are some tips on how to give your properties more exposure to potential guests in the off season and how to utilize this downtime to improve your website. Read More...

Common Google Search Console Errors: What They Mean & How to Fix Them

Author Marshall MorrowPosted on Categories MarketingLeave a comment on Common Google Search Console Errors: What They Mean & How to Fix Them

Google Search Console (previously Google Webmaster Tools) is a free platform that gives valuable insights about your website, allows you to update Google about your website changes, and informs you when Google’s crawl bot picks up any errors on your site that can impact usability and performance in the search results. Read More...

Google shakes up vacation rental managers with their new Google Hotel Ads

Author Marshall MorrowPosted on Categories Industry NewsLeave a comment on Google shakes up vacation rental managers with their new Google Hotel Ads

A few weeks ago, Google rolled out their new Vacation Rental Search which they’ve integrated with Google Hotels. The Vacation Rental Search allows users to browse vacation rentals without the need to ever leave Google. Read More...