Travel After COVID-19

Charlotte StricklandAugust 12, 2020August 14, 2020COVID-19, MarketingICND, Marketing, SEO, Travel After COVID-19, vacation rental marketingLeave a comment

COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before. Read More...

GEO TARGETING IN THE COVID-19 ERA

Jill HighsmithJuly 17, 2020July 17, 2020Blogging, COVID-19, Marketing, Pay Per Click, Search Engine OptimizationBlogging, covid-19, digital marketing, vacation rental marketingLeave a comment

Are you managing your Adwords budget efficiently during COVID-19 travel?

In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
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Content Audit Guide: Increase Ranking & Improve User Experience

Jill HighsmithFebruary 26, 2020February 26, 2020Analytics, Blogging, Content Audit, Marketing, Search Engine Optimizationcontent audit, content marketing, digital marketing, vacation rental marketingLeave a comment

A How To Guide on Deleting Content

What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
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