Author Diamond FrandsenPosted on Categories Vacation Rental MarketingLeave a comment on New Year…New Digital Marketing Plan? (ICND’s Tips for 2021) As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
Author Charlotte StricklandPosted on Categories COVID-19, MarketingLeave a comment on Travel After COVID-19 COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before.
Author Jill HighsmithPosted on Categories Blogging, COVID-19, Marketing, Pay Per Click, Search Engine OptimizationLeave a comment on GEO TARGETING IN THE COVID-19 ERA Are you managing your Adwords budget efficiently during COVID-19 travel?
In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
Author Jill HighsmithPosted on Categories Analytics, Blogging, Content Audit, Marketing, Search Engine OptimizationLeave a comment on Content Audit Guide: Increase Ranking & Improve User Experience What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
