Author Jill HighsmithPosted on Categories Social Media, Vacation Rental Marketing The planning stage of a vacation can be equally as fun as the vacation itself. The dreaming stage plays a large role in the vacation and is fueled by anticipated memories. A Ted Talk in 2010 hosted by Daniel Kahneman spoke about “The riddle between Experience and Memory”. Kahneman suggested that there are two entities to create happiness: what all beings strive for, the experiencing self, and the remembering self.
Author Diamond FrandsenPosted on Categories Vacation Rental Marketing As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
Author Charlotte StricklandPosted on Categories Vacation Rental Marketing COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before.
Author Jill HighsmithPosted on Categories Blogging, Pay Per Click, Search Engine Optimization, Vacation Rental Marketing Are you managing your Adwords budget efficiently during COVID-19 travel?
In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
Author Jill HighsmithPosted on Categories Analytics, Blogging, Search Engine Optimization, Vacation Rental Marketing What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
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