Category: Search Engine Optimization

10 SEO Mistakes Managers Make When Redesigning a Website

Is your website looking a little dated lately and in need of a fresh, up-to-date look? Before embarking on a website redesign project, here are 10 mistakes to avoid that will have an impact on the SEO of your site: 1. Not Thinking About SEO From the Start When setting out on redesigning your vacation rental website, it is far too

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How to Survive in a 'Not Provided' World

If you are using Google Analytics (and who isn’t, right?), you have been noticing for quite some time now, an increase in the dreaded ‘not provided’ term. Google has been on a mission to encrypt all search data and if the trend continues we very well may see keyword data 100% ‘not provided’. This decision has left a lot of website

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The Pragmatic Approach for Targeting Vacationer Demographics

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi

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Latest Factors That Affect Your Organic Rankings

Contributed By:  Vanessa Humes   |   @VanessaICND  |    Vanessa on LinkedIn As an Account Executive for a InterCoastal Net Designs, an Internet Marketing Firm, I often get the question, “What are you doing with the time we’re paying for SEO”.  Many times, when we tell them everything we’ve don

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Google Business Photos Are A Great Way to Showcase Your Business

Contributed by:  Vanessa Humes @VanessaICND   Some team members at ICND met with a Google Trusted Photographer to learn more about #IndoorStreetView aka Google Business Photos.  Basically, it’s like the Street View function of Google Maps that will take the guest on a walk through of your business, area by area

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Social Signals have Major Search Engine Implications!

What’s new and changing in the world of Search Engine Optimization you ask? – Social Signals!  It’s been known for quite some time now that Social Media has a major influence on Search Engine Optimization and can be the key missing piece to help you rank higher; but how much does social matter?  Well there are tons of ben

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Google Analytics: Revenue Tracking and Evaluating Campaigns

Have you taken advantage of Google E-commerce tracking in Google Analytics.  It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize what was purchased and where it came from.  It really helps in evaluating your marketing campaigns if you are also using the Google

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Tweets DO Affect Search Engine Rankings

Jumping into Social Media is all about cultivating and building new and existing relationships.  Is it important?  -Some experts say that Social Media will be more valuable and widely used than search engines within the next 3 years!  With Intercoastal Net Designs, you WILL see increased traffic to your website, sear

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Utilizing Social Media As An SEO Tool

With social media marketing already a part of your business strategy there’s power to be harnessed in those social media accounts. Follow these social media SEO strategies if you want to successfully compete against the bigger players. Put A New Emphasis On Building Relationships & Increasing Followers — Everything you write or

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Utilizing Video As An Internet Marketing Tool

Want to be on the cutting edge of Internet marketing? With YouTube being the second largest search engine on the Internet, online video is one of the newest and hottest ways to market your company. Many people are overwhelmed at the thought of making an online video for their business because they’re camera shy or think it’s more i

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