3 Quick Steps To Repurpose Your Blog Content Into Video’s Using An AI Video Generator.

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Get Twice The SEO Reach With AI Created Content Using An AI Video Generator

Artificial intelligence has undeniably altered the field of digital marketing. Marketers employ artificial intelligence in a variety of ways to take their marketing campaigns to the next level, from Read More...

Dynamic vs Standard in Google Ads

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Since the dawn of time (or at least when Google Ads was formed) Marketers have debated the infamous question of Dynamic Ads or Standard Ads. Phrases like, “it’s perfect for those that are lazy” Read More...

How To: Travel Safely in 2021

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Traveling in 2021

The Pandemic of 2020 taught us all a lot and some of those lessons should stay with us throughout our life. For example, the science behind viruses and the importance of following CDC health and cleanliness Read More...

CiiRUS-Integrated Australian Site Launches

Posted on Categories Myrtle Beach Web Design

ICND has been in the vacation rental industry for two decades and a key component of that success is our partnerships. We’ve worked with our partner CiiRUS Vacation Rental Software to launch Uptown Apartments. This marks ICND’s first collaboration of many to come with CiiRUS. This site is the second Australian launch for both ICND and CiiRUS.

 

 

 

Now let’s learn a bit more about our new clients, Uptown Apartments. Uptown Apartments’ site harnesses the power of CiiRUS software and our booking engine while utilizing WordPress to manage all content and contacts. The homepage features a seamlessly integrated quick search component linking to all available properties. Custom features include:

  • Featured properties that pull based on highest availability in a specified time frame
  • Urgency features,

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Vacation Rental Marketing Do’s and Dont’s

Posted on Categories Myrtle Beach Web Design

With so many SEO tools floating around the internet, it can be hard to understand what to believe. Raven, SEMRush, Moz and other similar tools have site audit features that crawl your website and spit out a list of items that are hindering your site’s performance.

With so many different issues highlighted by just one of the many site audit tools out there, getting your website optimized can seem like a daunting task. To help you better understand how to optimize your site and not waste time blindly following a third-party audit tool, we created a list of Do’s and Don’ts of Digital Marketing.

Digital

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Google Local Search Update Now Includes Posts From Google My Business

Posted on Categories Myrtle Beach Web Design

Your Google My Business posts will now be featured in local search results- if you have any.

As more and more users are choosing to use their phones for basic browsing instead of a traditional computer, mobile SERPs (search engine result pages) are more important than ever. That’s why so many successful businesses hire a digital marketing company that understands Google’s ever-changing ranking algorithm.

Google My Business allows business owners to determine how, or if, their business is displayed in Google Maps, Knowledge Graphs and Organic Search. There’s also an option for business owners to create posts and share information about their business.

The four main types of posts are:

  1. What’s new posts A post regarding general information about your company that can include a photo/video link and a CTA button.
  2. Event posts – These posts require a title as well as a start/end date and time. These posts can also include a photo/video, CTA button, and other information.
  3. Offer posts – Allow business owners to share deals or promotions offered by their business. These posts automatically have a “view offer” CTA button added to them, but may also include a photo/video, terms and conditions, coupon codes, links and more.
  4. Product posts – Share details about a specific product offered by your business. These posts must include a title and photo/video, but can also include a CTA button and other information.

=&1=& Posts can be up to 1,500 characters, but Google says that the ideal length is 150-300 characters. So keep it simple!

For more information about Google My Business Posts, check out the official Google guide.

It’s important to note that the Post tab only displays on mobile searches at the time of writing this post. Here is the desktop result for the same search as above:

Will creating Posts help me rank better?

It’s tough to know for sure. According to a Search Engine Land case study from 2017, Google My Business Posts are “low-impact, low-effort tasks” that are best utilized when combined “with other tasks to help improve Local SEO for a small business.”

The same study showed that Google My Business Posts had a “mild” impact on rankings. Now that Google is putting more attention on Posts, they could play a larger role in the future.
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