Dynamic vs Standard in Google Ads

Posted on Categories Myrtle Beach Web DesignTags , ,

Since the dawn of time (or at least when Google Ads was formed) Marketers have debated the infamous question of Dynamic Ads or Standard Ads. Phrases like, “it’s perfect for those that are lazy” and “I have more control this way”, have been popularly thrown out like misused Star Wars quotes. The conversation of the Dynamic-side vs the Standard-side still goes on today.
Read More...

How To: Travel Safely in 2021

Posted on Categories Myrtle Beach Web DesignTags , , ,

Traveling in 2021

The Pandemic of 2020 taught us all a lot and some of those lessons should stay with us throughout our life. For example, the science behind viruses and the importance of following CDC health and cleanliness guidelines. Read More...

Why You Need Ongoing SEO Services For Your Vacation Rental Company

Posted on Categories Myrtle Beach Web Design

This is in no way a sales pitch. It’s just the truth.

SEO, or any vacation rental marketing services, is not a one time endeavor that your business can check off a list and never have to worry about it again. Instead it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. Search Engine Optimization is an investment, not an expense. The difference between ranking #5 vs #3 for target high-converting keywords can lead to anywhere from 15% to 35% more traffic to your website! Read More...

What Google Analytics stats Matter for Vacation Rental Websites & Resort Websites

Posted on Categories Myrtle Beach Web Design

Google Analytics is a free website analytics tool first released in 2005. Today nearly every website utilizes this service or the premium 360 version to make informed decisions about developing their websites and more importantly to Google, how to spend their digital ad dollars. Google has, over the years, greatly expanded and improved Google Analytics providing a treasure trove of data and stats about how users interact with a website. Read More...

#BookDirect Day: Join the Movement

Posted on Categories Myrtle Beach Web Design

#BookDirect Day is Feb 6th and the ICND team has compiled tips to educate your guests. The #BookDirect movement is primarily focused on guest education. OTAs have the brand recognition and marketing bandwidth to get in front of YOUR guests, but what makes booking directly with your company better? Here are a few highlights to market for #BookDirect. Read More...

Vacation Rental Ninjas: A Marketing Podcast Ep.1

Posted on Categories Myrtle Beach Web DesignTags

We finally did it, we’ve finally started our very own podcast! If you’re not very familiar with podcasts, it’s basically like talk radio, only a little funnier. On our podcast, Vacation Rental Ninjas, we talk about everything related to the vacation rental industry including marketing strategy, SEO, social media, website development, and so much more. Our topics are relevant and relatable, and we’re pretty funny to listen to as well. Read More...

CiiRUS-Integrated Australian Site Launches

Posted on Categories Myrtle Beach Web Design

ICND has been in the vacation rental industry for two decades and a key component of that success is our partnerships. We’ve worked with our partner CiiRUS Vacation Rental Software to launch Uptown Apartments. This marks ICND’s first collaboration of many to come with CiiRUS. This site is the second Australian launch for both ICND and CiiRUS.

 

 

 

Now let’s learn a bit more about our new clients, Uptown Apartments. Uptown Apartments’ site harnesses the power of CiiRUS software and our booking engine while utilizing WordPress to manage all content and contacts. The homepage features a seamlessly integrated quick search component linking to all available properties. Custom features include:

  • Featured properties that pull based on highest availability in a specified time frame
  • Urgency features, allowing guests to view number of property views in a 24 hour time-frame
  • Property availability calendars with nightly pricing
  • Rental add-ons offered at booking, notifies property manager of request
  • Read More...

    Vacation Rental Marketing Do’s and Dont’s

    Posted on Categories Myrtle Beach Web Design

    With so many SEO tools floating around the internet, it can be hard to understand what to believe. Raven, SEMRush, Moz and other similar tools have site audit features that crawl your website and spit out a list of items that are hindering your site’s performance.

    With so many different issues highlighted by just one of the many site audit tools out there, getting your website optimized can seem like a daunting task. To help you better understand how to optimize your site and not waste time blindly following a third-party audit tool, we created a list of Do’s and Don’ts of Digital Marketing.

    Digital Marketing Don’ts: Read More...

    Google Local Search Update Now Includes Posts From Google My Business

    Posted on Categories Myrtle Beach Web Design

    Your Google My Business posts will now be featured in local search results- if you have any.

    As more and more users are choosing to use their phones for basic browsing instead of a traditional computer, mobile SERPs (search engine result pages) are more important than ever. That’s why so many successful businesses hire a digital marketing company that understands Google’s ever-changing ranking algorithm.

    Google My Business allows business owners to determine how, or if, their business is displayed in Google Maps, Knowledge Graphs and Organic Search. There’s also an option for business owners to create posts and share information about their business.

    The four main types of posts are:

    1. What’s new posts A post regarding general information about your company that can include a photo/video link and a CTA button.
    2. Event posts – These posts require a title as well as a start/end date and time. These posts can also include a photo/video, CTA button, and other information.
    3. Offer posts – Allow business owners to share deals or promotions offered by their business. These posts automatically have a “view offer” CTA button added to them, but may also include a photo/video, terms and conditions, coupon codes, links and more.
    4. Product posts – Share details about a specific product offered by your business. These posts must include a title and photo/video, but can also include a CTA button and other information.

    =&1=& Posts can be up to 1,500 characters, but Google says that the ideal length is 150-300 characters. So keep it simple!

    For more information about Google My Business Posts, check out the official Google guide.

    It’s important to note that the Post tab only displays on mobile searches at the time of writing this post. Here is the desktop result for the same search as above:

    Will creating Posts help me rank better?

    It’s tough to know for sure. According to a Search Engine Land case study from 2017, Google My Business Posts are “low-impact, low-effort tasks” that are best utilized when combined “with other tasks to help improve Local SEO for a small business.”

    The same study showed that Google My Business Posts had a “mild” impact on rankings. Now that Google is putting more attention on Posts, they could play a larger role in the future.
    =&3=&

    Google RankBrain: Google’s Third Most Important Ranking Signal

    Posted on Categories Myrtle Beach Web Design

    In the not so distant past, Google announced their new algorithm  “RankBrain”, making it more apparent that user-focused websites are now more important than ever when it comes to SEO for vacation rental websites.

    The algorithm studies the satisfaction of users who land on your website, and promotes sites with higher favorable outcomes for an end user. The actual design and functionality of your website has always mattered, but this information proves that it also boosts your search engine rankings.

    So, all in all, an easy-to-use website that is rewarding to the user carry’s ranking weight more than ever!

    How Can Your Website Satisfy Users?

    First thing’s first, organic click-through-rates are crucial. The first step to analyzing whether traffic is pleased with a website can be based on whether or not the website is clicked often for key search terms. Simply put – high volume of clicks = strong website. A low volume of organic clicks signifies that your website didn’t satisfy the search term entered.

    The second portion of RankBrain is the more revelatory piece – the RankBrain algorithm places a high focus on overall user experience. A user leaves your site in less than 3 seconds? Google RankBrain signifies this as an unsatisfactory experience. The content on your website didn’t keep users engaged. Not a good sign. Bounce rate, dwell time and pogo-sticking are key factors that RankBrain analyzes. Bounce rate & dwell time are commonly used terms. However, pogo-sticking is used to describe the process where a user clicks the #1 ranked site and backs out, clicks the #2 ranked site and backs out, finally lands on site #3 and spends time browsing. RankBrain would detect that site #3 provided the visitor with information they liked or needed (and subsequently, may move it up in the rankings.)

    On the flip side – if bounce rate, dwell time and pogo-sticking is low (or less prevalent) on your website, Google recognizes that the user had a pleasant experience and ranks your website higher. These measurements are known as user experience (UX) factors.

    What Does This Mean for My Website?

    Every portion of your website’s development matters. Ranking doesn’t begin and end with blogging, linking and keywords. Your website needs to include the following (to name a few!):

  • Aesthetically pleasing and functional design
  • Seamless programming for user-friendly experience
  • Innovative website tools and fresh features
  • Pertinent and engaging content
  • Read More...