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The Power of Blogs and Email Marketing for Vacation Rental Companies
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Vacation rental marketing keeps evolving, and that’s part of what makes it fun. Social platforms roll out new features and reach travelers in ways we couldn’t have imagined a few years ago; paid ads have gotten smarter and more targeted, and OTAs keep raising the bar for visibility. Every channel has something to offer,
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Google Business Profile Dos and Don’ts: How to Avoid Costly Listing Problems
Your Google Business Profile, formerly called Google My Businesss, often one of the first places potential customers see your business. It displays key information in Google Search and Maps, including your phone number, website, hours, address or service area, reviews, photos, and directions.
That makes it an important marke
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Us vs AI: How Serious Should I Consider AI Search Citations?
The trending topic for most Digital Marketing companies has been “you need to start focusing on AI”. They pitch this topic and promote new programs and files that will help you get seen in AI searches, but are these really worth the investment? The simple answer is…not really, at least not at this time.
The Trag
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Standing Out In An Increasingly Competitive Market
Did you miss our latest Webinar with Track on June 25th? No problem! Let us catch you up on the full presentation and everything you missed. Our goal today is to talk about what's actually happening in the vacation rental industry right now and what you can do about it!
Before we talk about marketing strategies, we need to talk ab
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My Rankings Are Going Up. My Impressions Are Going Up. So Why Are My Clicks Going Down?
Rankings Are Rising. Impressions Are Climbing. So Why Is Traffic Falling?
You open Google Search Console, pull up your performance report, and the numbers look encouraging at first. Rankings are improving. Impressions are climbing. Your site is showing up more than ever before. And then you scroll over to clicks and the good feeli
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Vacation Rental Marketing Metrics: What You Should Actually Be Looking At
How to Read Vacation Rental Marketing Data Better
Data is one of the most useful tools in vacation rental marketing. It can show where traffic is coming from, which campaigns are driving bookings, what guests are searching for, and how revenue is trending year over year.
But vacation rental marketing data can also be misleading w
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Have Your Cake and E-E-A-T It Too
The ICND Guide to Maintaining the Human Edge in an AI world
If you spend three minutes searching for "vacation rental AI" right now, you'll probably end up feeling like you're standing in the middle of a digital windstorm. Everything feels volatile, rankings are shifting, and there's a sense that the ground is moving faster than we
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Timing Your Move: When to Switch Your Vacation Rental Website or Marketing Provider
Thinking about making a move from your current website provider or digital marketing agency? Timing is everything. Whether you’re starting fresh or switching systems, a little planning makes all the difference. Here’s how to time your transition so you launch smoothly, not stressfully.
1. Starting Fresh with a New Website
If
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The OTA Squeeze: Why Direct Bookings Win for Vacation Rental Managers
From Airbnb Grind to Direct Booking Growth
In the vacation rental industry, many property managers rely heavily on Online Travel Agencies (OTAs) like Airbnb, Vrbo, and Booking.com to fill their calendars. But there’s a cost to that convenience.
I’ve been in marketing for nearly 15 years. When I entered the vacation rental marketing
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ICND Announces New Partnership with OwnerRez
We’re thrilled to announce that InterCoastal Net Designs (ICND) is officially partnering with OwnerRez! This partnership combines ICND’s proven digital marketing and website expertise with OwnerRez’s powerful property management software, providing vacation rental professionals with the complete toolkit they need
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