Peers & Idears


New Travel Personas Announced! Using Target Marketing For Personas.

New Data Reveals How Rental Managers Should Be Using Personas & Target Marketing To Increase Bookings. 

 Join InterCoastal Net Designs (ICND) for a look at the most popular data collection tools and how to leverage these tools for best results. ICND will break down the newly-released Travel Personas we can use to target potential guests (they may surprise you), and how to create meaningful content surrounding them to capitalize on quality traffic.

 Walk away with quick actionable tips to optimize your website tomorrow to increase your online bookings.

ICND's Tips & Tricks to Reformulate Your Post Pandemic Marketing Mix

Flexible and possessing the ability to change directions at any moment is the next normal for Digital Marketing. This is why it is so very important to have several “tricks up your sleeve”. Being able to present a Plan A, B, or C at any moment is crucial. But how can you create a marketing plan that is adjustable and still delivers a strong ROI that your company deserves? 

Paul Hanak, Director of Digital Marketing & Diamond Frandsen, Brand Manager will be sharing some of best Tips & Tricks out the ICND Marketing Tool Box to help you prepare, react, & be successful in this next normal.

Deep Dive Into Audiences & Influencers With Marketing Experts From InterCoastal Net Designs - ICND

Join the marketing experts from InterCoastal Net Designs (ICND) on a deep dive into Influencer Marketing as they kickoff the Florida Vacation Management Associations (FLAVRMA) 

This webinar explores the use of audience interaction analytics to help vacation rental managers understand which influencers may be best suited for their current clientele and how to achieve a better match up of micro-influencers to vacation destinations. Understanding who your audience is, what their interests are, topics they are searching for online, and what other user generated content they are already consuming will help VRM's make informed decisions about hosting influencers.

Are you ready for post-pandemic marketing? An ICND & TruPlace Partner Webinar.

Did you place your online marketing on the backburner during the pandemic? Join us & our friends from TruPlace to get your marketing strategy in order sooner then later. Hear how you can stand out in the next new normal. 

 This webinar answers these popular questions and a few more. -What should I invest in when I'm booked solid? -Do I still need to do PPC? -What about SEO? -How can I update my website & GMB profile now?

How To Stand Out In An Oversaturated Space - Best Practices For Marketing Your Listings.

With demand for travel on the rise and travelers increasingly turning to short-term rentals for their vacation plans, differentiating your property is more important than ever to achieve maximum occupancy. That’s why we met with thought leaders from the global short-term rental space in a virtual event to discuss best practices for building a successful marketing strategy – from booking channel optimization to ‘Instagrammability’ to decor – to achieve high occupancy rates, stellar reviews and return customers. 

How to make your property management business less dependent on large OTAs!

2020 showed us how depending on major OTA’s can make your business vulnerable. This fireside chat with industry experts from ICND, Hostaway, Find Rentals, and HouseStay share their tips on how to diversify, become less dependent on big OTA’s and drive more bookings!

Original Recording: April 21st 2021

Data Driven Marketing LIVE Webinar Playback

Data Driven Marketing: Join Paul Hanak - Director of Digital Marketing, InterCoastal Net Designs & Rob Johnson - Senior VP of Sales for Key Data Dashboard for a look into how the right data can lead to the right decisions for more

Learn how to use data and revenue management strategies to improve your marketing performance. Marketers need good data to forecast and plan, but if 2020 taught us anything, it's to expect the unexpected. Key Data and ICND work together with experience and the data to help you better navigate unpredictable markets and identify trends. What data should we be using to forecast and plan? Marketing's 4 P's and data to support Pricing Driving up RevPAR through increasing Demand Outside of Revenue - Target Audience Data in Analytics

A Look Into A Marketers Mind....How to Use Target Marketing With ICND

We’ve always said: not all website traffic is created equal. With any outreach campaign, whether PPC, social media, or to previous guests via email, you need to find your target audience for your market and your company at the right time. ICND will give you all you need to know about targeting - including age groups, geographic locations, demographic profiles, interests, and more.

We’ll even show you how to find that data with tools you probably already use! You will walk away knowing your niche of bookers and their interests, and the best way to utilize that information to get in front of them, whether they are a new face staying with you or a 10 year repeat veteran.

Co-Hosted by Paul Hanak, Director of Digital Marketing & Diamond Frandsen, ICND Brand Manager. Presented by VRMA

How to determine if you're getting a good ROI from your marketing investment

Measuring a marketing program’s effect on revenue and profits is essential to a thriving vacation rental business, but more data often leads to more confusion. Knowing which indicators to watch will save you time and hassle. Join us to learn which specific metrics to look for and how to determine your true ROI.

What does the "new normal" mean for my marketing plan?

If 2020 taught us anything, it’s just how compelling the ‘stay home away from home’ marketing message is. COVID-19 may not go away, but the demand to ‘get away’ is stronger than ever despite being reduced to a domestic market.

Join us to find out how these changes affect marketing and what changes you should consider making to your 2021 marketing plan.

Could You Be Losing Guests in the Booking Process?

We joined our partners, Streamline VRS, for a Third Party Thursday webinar tackling "Could you Be Losing Guests in the Booking Process?" with Director of Sales, Vanessa Humes.

Once a guest finally chooses one of your rentals, are you losing them in the booking process? Identify and create a user-friendly online booking process while keeping guests excited about booking their vacation as they finalize the reservation. Analyze abandoned shopping cart activity, examine rental policy formats, and ensure a seamless booking process.

Many thanks to Streamline for their continued partnership!

Earn More with Every Stay - New Ways to Maximize Your Revenue

We know Vacation Rental Managers are busy taking reservations and serving their guests, but now is the time to make the most of this booking season and earn more. This partner webinar is all about NEW WAYS to maximize your streams of revenue to help recover from the last few months and build a stronger financial foundation for the future. Using the online techniques from ICND and revenue recommendations from NEC and GuestView Guide, you can earn more from every guest stay.

Join Vanessa Humes, Director of Sales and Marketing for ICND and Greg Fiorot, Head of Sales, Global Innovations for NEC, as they discuss how you can grow your business and increase revenue.

Peers & Idears: Preparing for the Worst, Hoping for the Best

Join 8 panelists across the country and the globe to discuss what we are seeing with data trends.Is it time to amp up marketing? If so, what's the message to potential guests? How will we talk about housekeeping and cleaning? What and how we are communicating with owners? And how we are handling working remotely with employees? And the big question - how do we prepare for survival and stay optimistic on recent trends with increased traffic and bookings in some markets?


Robin Craigen - Moving Mountains - Steamboat Springs, CO

Jonathan Fonvielle - Atlantic Vacation Homes - Gloucester, MA

Kim Hermon - Big Bear Vacations - Big Bear Lake, CA

Dean McElveen - Oregon Beach Vacations - Lincoln City, OR

Nate Nuzzo - Outer Beaches Realty - Hatteras Island, NC

Charles Reed - Island Club - Put In Bay, OH

Ideas and Strategies to Help Get You Through COVID-19

Join this webinar where we bring together Vacation Rental marketing and management professionals to discuss ideas and strategies that will help you get through COVID-19. ICND will moderate a group of panelists from all over the US. We will be discussing the status of our industry, what’s changing, how they have adapted and what we can do in the future to improve. Join the discussion, ask questions, and let’s become stronger together.


Elaine & Lance Stitcher, Seaside Vacation Rentals - Ocean City, MD & Chincoteague, VA

Brittany Garger, Gibson Beach Rentals - Miramar Beach, FL

Emily Pattillo, Casiola - Orlando, FL

Rik Vercoutere, Odevaere - Bruges, Belgium

Karen Jernigan-Bobe & John Bobe, Sunset Properties - Gulf Shores, AL

Leslie Becker, Premiere Vacation Rentals - Smith Mountain Lake, VA

Vanessa Humes, ICND - Moderator

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