As a business owner, you have to think of multiple aspects of how you are going to achieve your goals in your industry. You need a product or service that people need, a way to deliver that product or service, and marketing to get the word out. Whether you are a small bakery, a consignment shop, or even a coffee shop, proper understanding of marketing is essential.
During this time, your news feed is probably littered with COVID-19 news and tips on how to make it through this downtime. With so many tactics to install within your site and business, there are few things that could separate you from the rest of the field. Starting off with Informational Banners and updated blog posts or landing pages, are great ways to show that you are keeping your guests first. The main purpose and focus should always be how to keep moving forward.
Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid plan of attack.