How to transition into working remotely: With a set of free tools

Posted on Categories Blogging, Industry News, Local News, Marketing, Vacation Rental Marketing, Working RemotelyTags , , , , Leave a comment on How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.

The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
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Vacation Rental Week 2020

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We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abundance of Online Travel Agencies (OTA’s). This week is all about spreading awareness about professional vacation rental managers and celebrating the impact companies can make in the vacation rental space. Read More...

#BookDirect Day & Guest Education

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It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings! Read More...

What’s Your 2020 Social Media Plan Look Like?

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Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Posted on Categories Analytics, Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingLeave a comment on The Absolute Best Digital Marketing Memes (and why they’re so funny!)

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny! Read More...

What’s Beers & Idears?

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The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...

Choosing The Right Marketing Agency For Your Company

Posted on Categories Marketing, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Choosing The Right Marketing Agency For Your Company

There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right agency for you and your company? After all, there’s a lot that needs to be taken into consideration such as SEO, Pay Per Click advertising, social media management, website support, and overall your company’s branding! Here are some things we think YOUR agency should have:
100% Support – This is top of the list because no one wants to get left in the dark when it comes to their website or digital marketing. Make sure the agency you work with offers the support you need whether it be big website redesign projects or swapping out a banner image on Facebook. You and your company deserve 1st class support regardless or how big you are. Read More...

Ascent Processing Announces Vacation Loan Product

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ICND & Ascent Processing have long been partners in the Vacation Rental industry and we’re excited to announce their newest product, ASCENTpay. ASCENTpay powered by Uplift is an essential tool for vacation rental companies that is both beneficial to guests and property managers. It is not required to be a current Ascent Processing client to utilize this product. ICND is fully equipped to implement ASCENTpay on your website today. Read More...

Conference Travel Ahead: Q&A with Director of Fun, April Burns

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ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road!

On Conference Travel:

Q: What’s your favorite part about gearing up for conference travel? 

AB: It is an exciting time of the year when conference season approaches.  The energy in the office goes up as we work on new campaigns, swag and new products to showcase.

Q: =&0=&

AB: During a conference it is great to explore a new town and get to see the local sites, but in the end it is the opportunity to see current clients and meet new friends.  There is a core group of vendors that travel to these events and become your second family while you are on the road.  They are there to help in times of need and for a good laugh. We also have our usual attendees that come to each event.  Some of them may be your client, but some become friends that you get to see and catch up with each year.

Q: Tell us a bit about ICND’s conference theme for Fall travel.

AB:  Each season we love to come up with new theme and play off them for our swag and booth.  We have many VRM’s looking forward to our t-shirts every year and this year will not disappoint.  I think that might be all I can really say…but have you ever seen Better Call Saul(s)??

Q: =&2=&

ICND & Key Data Partnership: Visualizing Vacation Rental Data

Posted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental Data

InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.

What Can You Expect from Utilizing Key Data?

Key Data Dashboard’s software provides three integral ways to plug into your metrics – performance, benchmark & pacing.

  • Performance: visualize vacation rental data, instantly! Regarding performance, Key Data provides an instant look at your revenue sources and can get targeted insights per property. Additionally, the software provides a unique geo-targeted heatmap. See exactly where your guests are coming from!
  • Benchmark:  Keep a pulse on your competition. Key Data’s benchmarking allows you to easily compare how your metrics stack up within your particular market. For instance, did you book more nights than your market competition?
  • Pacing: Examine future performance as of today vs. last year’s performance as of the same date. Pacing allows you to visualize your revenue and insights in readily available charts.
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