Category: Vacation Rental Marketing

What’s Your 2020 Social Media Plan Look Like?

Author David ThompsonPosted on Categories Blogging, Marketing, Social Media, Vacation Rental MarketingTags , , , Leave a comment on What’s Your 2020 Social Media Plan Look Like?

Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Author Paul HanakPosted on Categories Analytics, Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingLeave a comment on The Absolute Best Digital Marketing Memes (and why they’re so funny!)

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny! Read More...

What’s Beers & Idears?

Author InterCoastal Net Designs StaffPosted on Categories Industry News, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on What’s Beers & Idears?

The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...

Choosing The Right Marketing Agency For Your Company

Author InterCoastal Net Designs StaffPosted on Categories Marketing, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Choosing The Right Marketing Agency For Your Company

There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right agency for you and your company? After all, there’s a lot that needs to be taken into consideration such as SEO, Pay Per Click advertising, social media management, website support, and overall your company’s branding! Here are some things we think YOUR agency should have:
100% Support – This is top of the list because no one wants to get left in the dark when it comes to their website or digital marketing. Make sure the agency you work with offers the support you need whether it be big website redesign projects or swapping out a banner image on Facebook. You and your company deserve 1st class support regardless or how big you are. Read More...

Ascent Processing Announces Vacation Loan Product

Author InterCoastal Net Designs StaffPosted on Categories Industry News, Vacation Rental MarketingLeave a comment on Ascent Processing Announces Vacation Loan Product

ICND & Ascent Processing have long been partners in the Vacation Rental industry and we’re excited to announce their newest product, ASCENTpay. ASCENTpay powered by Uplift is an essential tool for vacation rental companies that is both beneficial to guests and property managers. It is not required to be a current Ascent Processing client to utilize this product. ICND is fully equipped to implement ASCENTpay on your website today. Read More...

Conference Travel Ahead: Q&A with Director of Fun, April Burns

Author InterCoastal Net Designs StaffPosted on Categories Industry News, Vacation Rental MarketingLeave a comment on Conference Travel Ahead: Q&A with Director of Fun, April Burns

ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road!

On Conference Travel:

Q: What’s your favorite part about gearing up for conference travel? 

AB: It is an exciting time of the year when conference season approaches.  The energy in the office goes up as we work on new campaigns, swag and new products to showcase.

Q: =&0=&

AB: During a conference it is great to explore a new town and get to see the local sites, but in the end it is the opportunity to see current clients and meet new friends.  There is a core group of vendors that travel to these events and become your second family while you are on the road.  They are there to help in times of need and for a good laugh. We also have our usual attendees that come to each event.  Some of them may be your client, but some become friends that you get to see and catch up with each year.

Q: Tell us a bit about ICND’s conference theme for Fall travel.

AB:  Each season we love to come up with new theme and play off them for our swag and booth.  We have many VRM’s looking forward to our t-shirts every year and this year will not disappoint.  I think that might be all I can really say…but have you ever seen Better Call Saul(s)??

Q: =&2=&

ICND & Key Data Partnership: Visualizing Vacation Rental Data

Author InterCoastal Net Designs StaffPosted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental Data

InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.

What Can You Expect from Utilizing Key Data?

Key Data Dashboard’s software provides three integral ways to plug into your metrics – performance, benchmark & pacing.

  • Performance: visualize vacation rental data, instantly! Regarding performance, Key Data provides an instant look at your revenue sources and can get targeted insights per property. Additionally, the software provides a unique geo-targeted heatmap. See exactly where your guests are coming from!
  • Benchmark:  Keep a pulse on your competition. Key Data’s benchmarking allows you to easily compare how your metrics stack up within your particular market. For instance, did you book more nights than your market competition?
  • Pacing: Examine future performance as of today vs. last year’s performance as of the same date. Pacing allows you to visualize your revenue and insights in readily available charts.

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    Afternoon Delight With April & David | AKA The Nameless Podcast

    Author David ThompsonPosted on Categories Industry News, Local News, Marketing, Vacation Rental MarketingLeave a comment on Afternoon Delight With April & David | AKA The Nameless Podcast

     

    We are so excited to launch our very own podcast where we will be talking about everything from Marketing Strategy to Vacation Rental News and everything in between! Alright, we will have a little fun with it too and there might be the occasional joke or two. We pride ourselves on staying ahead of the curve in the Vacation Rental Industry not only when it comes to Website Design and Marketing but also how the industry functions, right down to the consumers. What better way to share than just plain talking about it. Read More...

    Only Dead Fish Go with the Flow

    Author David ThompsonPosted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the Flow

    Are You Swimming Into or Against the Current?

    I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges.  Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees.  The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail.  They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.   Read More...

    3 Mistakes You’re Making With Social Media

    Author David ThompsonPosted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social Media

    Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss Read More...