Author Jill HighsmithPosted on Categories Social Media, Vacation Rental Marketing The planning stage of a vacation can be equally as fun as the vacation itself. The dreaming stage plays a large role in the vacation and is fueled by anticipated memories. A Ted Talk in 2010 hosted by Daniel Kahneman spoke about “The riddle between Experience and Memory”. Kahneman suggested that there are two entities to create happiness: what all beings strive for, the experiencing self, and the remembering self.
Author Mike DoutePosted on Categories Vacation Rental Marketing, Web Design The internet has been around for nearly 30 years, and websites become faster and easier to use with each year that goes by. For some businesses, keeping their web presence fresh is part of their brand DNA. But for others, especially companies who have been around since before the dot com boom of the 90’s, their website isn’t as much of a priority, which means it’s easy for it to become outdated and fall to page 5+ in search engines.
Author InterCoastal Net Designs StaffPosted on Categories Property Management Software, Vacation Rental Marketing To stand out in the vacation rental industry you must have stunning photos that capture what’s great and unique about your space. Photography is an art but there are some fundamental things to know in order to get some amazing shots.
Author Paul HanakPosted on Categories Search Engine Optimization, Vacation Rental Marketing I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially when tools like SEM Rush or Moz spit out audit reports that have thousands of errors. These tools are NOT how you do vacation rental SEO. They are merely helpful guides.
Author Bryan FultonPosted on Categories Pay Per Click, Vacation Rental Marketing The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Videos are great publicity tools for the business as well as for each of your rental properties.
Author Diamond FrandsenPosted on Categories Vacation Rental Marketing As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
Author Paul HanakPosted on Categories Industry News, Social Media, Vacation Rental Marketing It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings!
Author David ThompsonPosted on Categories Vacation Rental Marketing Well it’s official, there are no limits as to how far we will go to get you direct bookings! Don’t believe us? Check this out…
See, we told you! So the question is… how high can we take your direct bookings?
Author Marshall MorrowPosted on Categories Vacation Rental Marketing For most of our local vacation rental companies here in the Carolinas, we’ve officially entered the off season. This usually means a booking drought until the start of the next year when guests start planning their spring and summer vacations. But what can you be doing during this time to keep rentals filled? Below are some tips on how to give your properties more exposure to potential guests in the off season and how to utilize this downtime to improve your website.
Author Nathan RoodPosted on Categories Vacation Rental Marketing, Web Design As a business owner, you have to think of multiple aspects of how you are going to achieve your goals in your industry. You need a product or service that people need, a way to deliver that product or service, and marketing to get the word out. Whether you are a small bakery, a consignment shop, or even a coffee shop, proper understanding of marketing is essential.
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