Don’t let ‘SEO Agency Audits’ & scare tactics trick you into better rankings

Posted on Categories Marketing, Search Engine Optimization, Vacation Rental MarketingLeave a comment on Don’t let ‘SEO Agency Audits’ & scare tactics trick you into better rankings

I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially when tools like SEM Rush or Moz spit out audit reports that have thousands of errors. These tools are NOT how you do vacation rental SEO. They are merely helpful guides. Read More...

The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.

Posted on Categories Marketing, Pay Per Click, Vacation Rental Marketing, Video MarketingTags , , , , , Leave a comment on The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.

Why Should You Market Your Vacation Rental Management Business with Videos?

The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Videos are great publicity tools for the business as well as for each of your rental properties. Read More...

New Year…New Digital Marketing Plan? (ICND’s Tips for 2021)

Posted on Categories Vacation Rental MarketingTags , , , , , , , , , , Leave a comment on New Year…New Digital Marketing Plan? (ICND’s Tips for 2021)

As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.

“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?” Read More...

#BookDirect Day 2021: Tips, Ideas, Strategies (example page designs)

Posted on Categories Industry News, Marketing, Social Media, Vacation Rental MarketingLeave a comment on #BookDirect Day 2021: Tips, Ideas, Strategies (example page designs)

It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings! Read More...

Tips for Marketing Your Vacation Rentals in the Off Season

Posted on Categories Vacation Rental MarketingLeave a comment on Tips for Marketing Your Vacation Rentals in the Off Season

For most of our local vacation rental companies here in the Carolinas, we’ve officially entered the off season. This usually means a booking drought until the start of the next year when guests start planning their spring and summer vacations. But what can you be doing during this time to keep rentals filled? Below are some tips on how to give your properties more exposure to potential guests in the off season and how to utilize this downtime to improve your website. Read More...

How to transition into working remotely: With a set of free tools

Posted on Categories Blogging, Industry News, Local News, Marketing, Vacation Rental Marketing, Working RemotelyTags , , , , Leave a comment on How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.

The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
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Vacation Rental Week 2020

Posted on Categories Blogging, Industry News, Vacation Rental Marketing, VRMA CommunityTags , , , Leave a comment on Vacation Rental Week 2020

We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abundance of Online Travel Agencies (OTA’s). This week is all about spreading awareness about professional vacation rental managers and celebrating the impact companies can make in the vacation rental space. Read More...

What’s Your 2020 Social Media Plan Look Like?

Posted on Categories Blogging, Marketing, Social Media, Vacation Rental MarketingTags , , , Leave a comment on What’s Your 2020 Social Media Plan Look Like?

Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Posted on Categories Analytics, Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingLeave a comment on The Absolute Best Digital Marketing Memes (and why they’re so funny!)

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny! Read More...

What’s Beers & Idears?

Posted on Categories Industry News, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on What’s Beers & Idears?

The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...