How To Get A Video To Go Viral?

Posted on Categories Social MediaLeave a comment on How To Get A Video To Go Viral?

By Vanessa Humes

Did you catch the video of the frozen alligators? I mean, who didn’t? It reached hundreds of thousands of people across the world and grew their Facebook followers to over 12,000 likes. Just minutes down the road from ICND world headquarters in Ocean Isle Beach, NC, our clients and friends over at the Shallotte River Swamp Park took a few videos that they’ve been posting on Facebook, and all of the sudden it’s on the DailyMail and National Geographic! Who knew? Read More...

3 Mistakes You’re Making With Social Media

Posted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social Media

Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss 3 mistakes you’re probably making with social media. Read More...

Facebook Live : Successful Business Tactics

Posted on Categories Social MediaLeave a comment on Facebook Live : Successful Business Tactics

Are you looking to improve your social media engagement? Live streaming may be your key. Last year, apps like snapchat and periscope grew in rapid popularity. Other brands started to jump on the live streaming bandwagon. Facebook has now integrated this feature. You can integrate this into your vacation rental marketing plan and stay ahead of your competition. Read More...

The $1 Facebook Ad Trick

Posted on Categories Social MediaLeave a comment on The $1 Facebook Ad Trick
First and Foremost, this is not really a “trick”.  Anytime you try to game the system in internet marketing, you’re going to get caught and there will be consequences.  Today’s topic is about uncovering a really unique opportunity using Facebook ads that not many people know about.   Before we get into the secret sauce, lets talk about – Why Facebook?
  • 93% of adult US internet users in the US use Facebook.  (Source:  BlogHer)
  • 25% of all US web traffic is Facebook. (Source:  Hitwise)
That’s big!  There’s no doubt about it that Facebook is the dominant player not only in social media but in total time spent online.  Your clients are there and this is your best opportunity to reach them for very little cost.   As you decide to start using Facebook ads, the first thing you need to do is:
  1. Define your goals.  Do you want more “likes” on your page?  Do you want website traffic?  Do you want engagement and reach of your posts?  This will help you define the type of ad you will use and who you will be targeting.
  2. Choose a daily budget.  We recommend to start with a daily budget no lower that $10/day for 3 months to really see some great results.
  Once you define your goals, you’ll be choosing your ad types and targeting.  This gets pretty exciting to see what you can do.  What are all of the different types of ads on Facebook?
  1. Page Post Ads – Boost likes, comments and shares on individual posts that you make on your page.
  2. Create ads that target non-fans and increase the number of people who like your page.
  3. Clicks to website – create ads that direct people off of Facebook and onto your website.  If you use the "Website Conversions" option, you will need to setup a "pixel conversion tracking code"
*There are 3 others that are not relevant so we won’t go into them.

Targeting:

Relevancy is KEY!  The smaller more targeted audiences will perform best, but will be a smaller audience and cost more to reach.  

15 Ad Targeting Options:

1-4. You must target 1 or more counties – (only required targeting option) Location: Country/City/Zip Code + radius from city/zip.  Targets by where they are physically located AND the address listed in their profile. 5/6.  Age/Gender – Self explanatory here.  You can also target people with a birthday in the coming week. TIP – Don't select "Require exact age match" unless absolutely necessary – it’s cheaper if you leave this unchecked. 7/8.  Precise Interest & Broad Category targeting: Reach people based on interests and information in their profile. EXAMPLE: If you own a pet store in Myrtle Beach, you'd use precise targeting to reach people who own pets in Myrtle Beach; you'd use broad targeting to reach people in Myrtle Beach who are interested in animals.
  • You CAN target both precise interests AND broad categories at the same time – this will shrink your potential audience by only targeting people who fall under both. 
  • You CAN target more than 1 precise interests and broad category at the same time – this will expand your potential audience by targeting people who fall under all of the selected interests and categories.
  • Hashtags expand your interest targeting: #Cooking lets you reach people who are interested in cooking, cooking tips, and cooking and eating.
9/10.  Connections – You must be an admin of the page/group/event but you can target only people who like – or only people who don't like the page/group/event. Target "friends of connections"   11-15.  Advanced Targeting:
  • Interested In: This allows a business to target Facebook users according to the gender they are interested in for a friendship, dating, a relationship or networking.
  • Relationship Status: This allows a business to target Facebook users that are married, single, engaged, or in a relationship.
  • Languages: This targeting option is best used when targeting an audience that speaks a language that is different from most of the people in the targeted geography.
  • Education: This option enables the targeting of Facebook users that are in high school, college, or a college graduate. Businesses can also target Facebook users that went to a specific school, study a specific topic, or for current college students, their expected graduation date.
  • Workplaces: Targeting Facebook users by where they work can be useful in various B2B, job search, and industry specific scenarios.
*Custom Audiences – Using email addresses, phone numbers or Facebook user IDS; you can target specific people on Facebook.   Expert Tip: Custom Audience Targeting allows you to upload your email list. *Combine this targeting with an exclusive "offer" to see BIG returns.     Next we should discuss the tool that you should be using to run these ads.  There is only 1 that I will recommend and it’s free.  It’s called the “Power Editor”.  This is a Chrome plugin that is linked inside of the Facebook advertising center and built by Facebook.

So let’s talk about the $1 Facebook Ad Trick!

It’s well published on the web that an average Facebook page will only reach about 6% of their fans with posts.  So this trick is aimed to help you reach 100% of your fans with just $1/day!  How?
  1. First, I’m going to assume you know how to use the power editor and you know the basics of how Facebook ads work.
  2. Once you’re in the power editor and have downloaded your ads, we’re going to create a new campaign setting a budget of $2/day running it “continuously”.
  3. Next, you’ll need to create an “Adset” and then create an ad (placing it in the adset and campaign you just created).
  4. When creating your ad you need to select “Page Post Engagement” under the objective, select “For a Facebook Page using a post”, select your page from the drop-down, select “Automatically promote most recent post”, and choose “All Facebook” for placement.
·         News Feed only posts will perform better but will also be more expensive.
  1. Next, under audience, you just need to target fans of your page.
  2. Lastly, under “Optimization & Pricing”, choose the CPM method and bid $1.00 no matter what the suggested bid says.
  3. Click “UPLOAD CHANGES” and wait for your ad to be approved.
  I’ve presented on this topic so if you’d prefer to view it, you can follow along here:  http://prezi.com/ff9r36vxt3gg/   I hope that this blog helps you better understand how Facebook advertising works and provides an easy to follow break down to run your own “$1 Facebook Ad Campaign”.  If you need any assistance running Facebook ads for your business, we’d love to talk with you and help you with all of your internet marketing needs.  

About the author: David Hutnik is the Social Media Director at InterCoastal Net Designs where they specialize in web design, search engine optimization, email marketing, social media and more. For more information about vacation rental internet marketing, check out our free downloads. Read More...

Google Plus Changes That Affect Your Strategy As A Vacation Rental Manager

Posted on Categories Social MediaLeave a comment on Google Plus Changes That Affect Your Strategy As A Vacation Rental Manager

Have you dedicated any time or resources to Google+? If you have for your business, chances are you still don't spend a significant amount of time on Google+ personally. Well there has been a lot of recent news about changes on Google+ so I'll take a few minutes to explain them and how they will impact the vacation rental industry. Read More...

Helping Clients reach 100,000 Facebook Fans!

Posted on Categories Social MediaLeave a comment on Helping Clients reach 100,000 Facebook Fans!

The Intercoastal Net Designs team is excited to showcase one of our biggest success stories. Myrtle Beach Resort Vacations started a social media campaign with us back in December of 2012 with around 1,300 Facebook fans. Here we are just 14 months later at over 100,000 Fans and a very active community on Facebook for Myrtle Beach Resort. Read More...

The Pragmatic Approach for Targeting Vacationer Demographics

Posted on Categories Analytics, Email Marketing, Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental MarketingLeave a comment on The Pragmatic Approach for Targeting Vacationer Demographics

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings? Read More...

Pinterest Features that Vacation Rental Managers Can't Live Without

Posted on Categories Social Media, Vacation Rental MarketingLeave a comment on Pinterest Features that Vacation Rental Managers Can't Live Without

Pinterest is buzzing through everyone’s feed on a weekly basis it seems, but have you really taken the time to see how YOUR business can leverage this network?

First, let’s set the tone for where Pinterest stacks up to the other social media sites. Read More...

Pinterest Adds New "Place Pins"

Posted on Categories Social MediaLeave a comment on Pinterest Adds New "Place Pins"

Pinterest added a great new feature this last week called "Place Pins".  We're going to show you some examples of different ways that you can use this new feature and how to set it up yourself. Read More...

It's Beginning to Look A Lot Like Christmas

Posted on Categories Email Marketing, Marketing, Social Media, Web DesignLeave a comment on It's Beginning to Look A Lot Like Christmas

It seems like the holidays start coming earlier and earlier every year. You can walk into a store in October, and see Christmas decorations. Here at ICND we waited until November 1st to start really pushing our holiday marketing campaigns. Read More...