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Pay Per Click

Gain Visibility & Increase Conversions


As a Google Adwords Partner, ICND will log into your paid advertising search engine accounts and review your progress.  We’ll be looking at how your ads are set up, how granular your categories are, and the quality score for your keyword phrases.  We’ll make suggestions on adjusting overall daily budgets, seasonal spend, as well as individual keyword bids.  Many times our work will allow for you to spend less over time by targeting your ads to better qualified search pages and increase conversions.

Account & Campaign Optimization - ICND will target your keyword phrases and group them into a specific Campaign within your Account.  We do this on a granular level allowing just a few keywords per ad group.  This allows our ads and content we deliver to be quite relevant, increasing your quality score across the search engines and ensuring you pay the lowest to get to the top of the paid search results.  We’ll examine and created new ad groups as needed to target the keyword phrases with the most intent for both Vacation Rentals, Sales, and property management.

Ad Copy Creation - We will create ads for each group of keyword phrases and test out the results.  We optimize your campaigns for the best serving ads to show the most. 

Keyword Research & Placement - Based on your company we’ll research keywords and search for the most popular searched words.  Based on the competition, we’ll optimize your placement for the best visibility vs. cost.

Landing Page Creation and Optimization - In order to ensure your ads are going to unique, relevant content, we may need to create a few optimized pages to deliver your traffic to.  This helps increase your quality score with Google as well as direct your visitors to you site to increase conversions.

Conversion Tracking & Analytics - Just as you track your organic traffic, we’ll set up specific tracking and analytics to track the results of your paid campaigns to ensure you are receiving the results you are expecting.

Reporting -Every month we’ll send you a report of what we’ve done to maintain your PPC accounts as well as login information for you to check out your results at your convenience.