PPC Marketing


Vacation Rental Pay-Per-Click

Pay-per-click advertising (PPC) and remarketing is a great way to “jump the line” in front of organic listings for your branded searches as well as for relevant keyword phrases associated with your offering.

As experts in both Google Ads and Bing Ads, we’ll work to both bring forth better, more optimized campaigns and stop the wasteful spending that’s so common on these advertising platforms. 

We will handle every aspect of your PPC accounts for you and report on the performance of your campaigns.

How Does it Work?
First things first, establish a goal. 

As a Google Ads Partner, ICND will log into your paid advertising search engine accounts and review your progress. We’ll be looking at how your ads are set up, how granular your categories are, and the quality score for your keyword phrases. We’ll make suggestions on adjusting overall daily budgets, seasonal spend, as well as individual keyword bids. Many times our work will allow for you to spend less over time by targeting your ads to better qualified search pages and increase conversions.

Our Process

Account & Campaign Optimization

ICND will target your keyword phrases and group them into a specific Campaign within your Account.

Ad Copy Creation

We will create ads for each group of keyword phrases and test out the results and optimize your campaigns for the best serving ads to show the most.

Keyword Research & Placement

We do keyword research related to your company and competition and optimize your placement for the best visibility vs. cost.

Landing Page Creation

There is no better way to capture a lead than with a well built, optimized landing page. Our team creates custom landing pages every day for our clients that convert leads to customers.

Conversion Tracking & Analytics

We can help you track everything! We'll show you where you're making the biggest impact with your paid campaigns and SEO.


Not only does our team give you up to date information whenever you need it. We also send all our clients a monthly report showing exactly what we did and how we will improve your numbers for the next month.

Why Choose ICND? 

As a Property Manager or Owner of a Vacation Rental Company you have a list of duties to accomplish from Internal Operations and Guests Services to Owner Retention and Property Maintenance. You have enough on your to do list, let us handle the marketing. At ICND we become just as invested in your companies success as you are! We love helping our deserving clients rank higher on search engines like Google & Bing. You are the voice, we just provide the microphone. 

Not all traffic is created equal. We do our research and provide you with qualified traffic which increases conversions. 

Our team of expert digital marketing specialist are all Google Ads & Analytics Certified. 

Ask The Experts


How Does Vacation Rental PPC Work?

Vacation Rental PPC helps your audience find you! Pay-Per-Click Advertising should be a prong in your marketing strategy.

How Can I Trust That You Know What You're Doing?

As Google Partners, we spend a lot of time & money in Google Ads. To become a Google Partner you have to demonstrate your skills & knowledge in PPC Marketing.

How Do SEO & PPC Work Together?

Often referred to as SEM search engine marketing, PPC and SEO go hand in hand and when done properly can skyrocket your visibility on search engines like Google & Bing.

What Is GEO Targeting?

Unfortunately, we can't guarantee that we can get you to the top spot for a specific term or give an exact timetable for when you'll see improvements. Anyone that promises either of these things doesn't understand SEO. We can promise, however, that you'll receive premier vacation rental SEO services from a team that genuinely cares about your success.


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