Your Guide to Blogging for Vacation Rental Websites

Posted on Categories Blogging, Link Building, MarketingLeave a comment on Your Guide to Blogging for Vacation Rental Websites

One of the most common questions from companies in the vacation rental space I get asked time and time again is in regard to blogs. How should they be written? What’s standard practice? How many should I write? How long should they be? Do they help with SEO?  
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GEO TARGETING IN THE COVID-19 ERA

Posted on Categories Blogging, COVID-19, Marketing, Pay Per Click, Search Engine OptimizationTags , , , Leave a comment on GEO TARGETING IN THE COVID-19 ERA

Are you managing your Adwords budget efficiently during COVID-19 travel?

In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
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How to transition into working remotely: With a set of free tools

Posted on Categories Blogging, Industry News, Local News, Marketing, Vacation Rental Marketing, Working RemotelyTags , , , , Leave a comment on How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.

The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
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Vacation Rental Week 2020

Posted on Categories Blogging, Industry News, Vacation Rental Marketing, VRMA CommunityTags , , , Leave a comment on Vacation Rental Week 2020

We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abundance of Online Travel Agencies (OTA’s). This week is all about spreading awareness about professional vacation rental managers and celebrating the impact companies can make in the vacation rental space. Read More...

Content Audit Guide: Increase Ranking & Improve User Experience

Posted on Categories Analytics, Blogging, Content Audit, Marketing, Search Engine OptimizationTags , , , Leave a comment on Content Audit Guide: Increase Ranking & Improve User Experience


A  How To Guide on Deleting Content

What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
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What’s Your 2020 Social Media Plan Look Like?

Posted on Categories Blogging, Marketing, Social Media, Vacation Rental MarketingTags , , , Leave a comment on What’s Your 2020 Social Media Plan Look Like?

Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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Basic online security tips to keep you safe in 2020

Posted on Categories BloggingLeave a comment on Basic online security tips to keep you safe in 2020

The internet today is forever more complex and vast since it’s conception. From AOL online to hoping your mom doesn’t pickup the phone while your downloading, a lot has changed. One of the biggest problems we face today is cyber security. Many businesses are becoming victims to a slew of hackers. From website defacement to ransomware, don’t get caught with your pants down.Start your new year with a couple of tips to keep you and your business safe in 2020. Read More...

Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

Posted on Categories BloggingTags , , , Leave a comment on Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

Over the past 10 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for advice on where to take their vacations. This in part can be very quint essential to anyone who is in the vacation rental industry. We have seen it all when it comes to blogging and we promise you that we’ve seen a lot of mistakes. But for many vacation rental managers they aren’t sure on what to write about. That’s where we at InterCoastal Net Designs have come up with a few things you don’t want to do on your company’s blog. Let’s look below at a few of the mistakes that you don’t want to make when writing your blog posts. Read More...