At InterCoastal Net Designs, we understand the importance of data-driven marketing strategies for vacation rental businesses. As the digital landscape evolves, migrating from Google Universal Analytics
The rumors are true Google has set a date to deprecate Universal Analytics – July 1 2023. The marketing
Have you ever visited a website via a link posted on Facebook or Twitter and seen a giant URL similar to the one below? This is what it looks like when you add UTM codes to your links!
All of the information
If you’re a digital marketer or operate a business online and use Google Analytics, you’ve probably seen or heard some chatter about GA4. It was officially released in October 2020, when it became the new default Analytics property type when setting up new accounts.
No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending
A How To Guide on Deleting Content
What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low
You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers.
There are many moving parts to GDPR, but the three main points are listed below:
Users must consent to the processing of their personal data and companies must explain how data is collected and the intention for utilizing data.
Users have the right for their personal data to be deleted/forgotten.
If a website experiences a data breach, it must be reported within 72 hours.
We know GDPR can be confusing, but for our customers primarily operating and marketing within the United States, this is what GDPR means for you:
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Opt-Choice for Email Marketing: Upon completing a contact form on your website, users should have the ability to opt-in if they wish to receive further emails from your company.
We have done a case study of a vacation rental client of ours. Sample client launched their first website with ICND in early 2010. The website was clean, modern for the time, and we even developed a mobile site where their guests could book online (which was relatively new technology in 2010). In 2013, we decided it was time for an upgrade. While a mobile site is great, a responsive website is even better. Instead of having 2 sites, you now have one which responds to the viewer’s device. It’s easier for updates, and Google also prefers it. Computer screens are now wider than they were in 2010, so we designed the new site to be wider as well. We also assured that there was a prominent quick search box above the top fold. After all, the main goal of a vacation rental website is to get your viewers to search for a vacation rental, and ultimately book.
In the beginning of 2014, we started to see a hit in online traffic. This client had been on a steady marketing plan for years and there had been no major change in marketing strategy. We pushed to get the new website live, hoping that we would see a turn around in traffic and revenue upon launch. The new website went live in May of 2014. After 3 short months, we have seen some great increases! Now they are well above their numbers for 2013!
The image below shows their organic traffic for March 1 2014- August 13 2014 and March 1 2013- August 13 2013. The orange line shows 2013 traffic, the blue one shows 2014 traffic. You will notice that prior to the website launching, they were gaining less traffic this year than they had last. As soon as the website launched, 2014 traffic began to show as more than 2013.
Your website is the face of your company, so it is important to keep it up to date. Not only will it impress your viewers and potential customers, it will also impress the search engines, leading them to view you as the leader in your industry!