Google shakes up vacation rental managers with their new Google Hotel Ads

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A few weeks ago, Google rolled out their new Vacation Rental Search which they’ve integrated with Google Hotels. The Vacation Rental Search allows users to browse vacation rentals without the need to ever leave Google. Read More...

V12 & YesBookIt Announcement by HomeAway Software

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According to industry news resource, VRM Intel, HomeAway Software (now Vrbo) is sunsetting both V12 and Australian prevalent software, Yes Book It (YBI).

 If you are currently on V12, sources say, you will have roughly 24 months to switch software.  Vrbo is now enhancing Escapia software and hoping to move it’s V12 and YBI users to the Escapia platform.  To read more about the switch, read VRM Intel’s article here. Read More...

What’s Beers & Idears?

Posted on Categories Industry News, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on What’s Beers & Idears?

The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...

20 Year Anniversary: Q&A w/ Brandon Sauls

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May 2019 marks InterCoastal Net Designs’ 20th year in business and much of our success can be attributed to our humble beginnings with Brandon Sauls at the helm. We recently sat down with Brandon to discuss where ICND is today, where we plan to go and how it all began with a fishing charter website. We live & breathe the tourism industry with our headquarters in the small beach community of Ocean Isle Beach, NC – making us well suited to understand our client’s business model and helping them see success in the vacation rental and tourism industries. Read More...

Ascent Processing Announces Vacation Loan Product

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ICND & Ascent Processing have long been partners in the Vacation Rental industry and we’re excited to announce their newest product, ASCENTpay. ASCENTpay powered by Uplift is an essential tool for vacation rental companies that is both beneficial to guests and property managers. It is not required to be a current Ascent Processing client to utilize this product. ICND is fully equipped to implement ASCENTpay on your website today. Read More...

Is your Website ADA Compliant?

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We at InterCoastal Net Designs have been helping our clients in making their websites ADA compliant. We have been asked recently why a website must be ADA compliant, so we thought we would share some of the information with you and how it helps your company out.

What Does ADA Stand For?

The ADA is the American with Disabilities Act and it requires that businesses and nonprofit service providers make accessibility accommodations to the disabled public. This means that they have to provide the same service to the disabled as they would for the non-disabled which includes their websites.

What Could Happen If We Don’t Make our Site ADA Compliant?

If your site is not ADA Compliant there are a few things that could happen. The first thing that could happen to your business is you could lose a client or a booking. We don’t want this to happen because the disabled person may go to another site that is ADA compliant. Another thing that we could see in the future is where Google and other search engines would only rank websites that are compliant. We know that they have recently moved in the direction to “force” businesses to make their sites mobile friendly or they will lose the rankings altogether. This could be the future with having your website ADA compliant and if it’s not then you lose your rankings. We don’t want this to happen to your business which is why we can help make your website ADA compliant.

How Do We Make Your Website ADA Compliant?

There are many suggestions on the ADA Website, but we know that there are many other considerations as well. We will take the precautions in checking your site to see if it’s compliant and if it is not, then we will make it compliant. There are several things that have to be addressed in making it compliant, but we will cover a few of the items for you.

Perceivable

Your website will have information and user interface components that must be presentable to users in ways they can perceive. This ensures that the content on your site is available to view in multiple forms that will be easy to see or hear regardless of the disability. We will make sure to place an alt text tag on an image. Read More...

Conference Travel Ahead: Q&A with Director of Fun, April Burns

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ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road!

On Conference Travel:

Q: What’s your favorite part about gearing up for conference travel? 

AB: It is an exciting time of the year when conference season approaches.  The energy in the office goes up as we work on new campaigns, swag and new products to showcase.

Q: =&0=&

AB: During a conference it is great to explore a new town and get to see the local sites, but in the end it is the opportunity to see current clients and meet new friends.  There is a core group of vendors that travel to these events and become your second family while you are on the road.  They are there to help in times of need and for a good laugh. We also have our usual attendees that come to each event.  Some of them may be your client, but some become friends that you get to see and catch up with each year.

Q: Tell us a bit about ICND’s conference theme for Fall travel.

AB:  Each season we love to come up with new theme and play off them for our swag and booth.  We have many VRM’s looking forward to our t-shirts every year and this year will not disappoint.  I think that might be all I can really say…but have you ever seen Better Call Saul(s)??

Q: =&2=&

ICND & Key Data Partnership: Visualizing Vacation Rental Data

Posted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental Data

InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.

What Can You Expect from Utilizing Key Data?

Key Data Dashboard’s software provides three integral ways to plug into your metrics – performance, benchmark & pacing.

  • Performance: visualize vacation rental data, instantly! Regarding performance, Key Data provides an instant look at your revenue sources and can get targeted insights per property. Additionally, the software provides a unique geo-targeted heatmap. See exactly where your guests are coming from!
  • Benchmark:  Keep a pulse on your competition. Key Data’s benchmarking allows you to easily compare how your metrics stack up within your particular market. For instance, did you book more nights than your market competition?
  • Pacing: Examine future performance as of today vs. last year’s performance as of the same date. Pacing allows you to visualize your revenue and insights in readily available charts.
  • Read More...

    What’s Next for GDPR and Your Website?

    Posted on Categories Analytics, Email Marketing, Industry NewsLeave a comment on What’s Next for GDPR and Your Website?

    On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition.

    There are many moving parts to GDPR, but the three main points are listed below:

    Users must consent to the processing of their personal data and companies must explain how data is collected and the intention for utilizing data.

    Users have the right for their personal data to be deleted/forgotten.

    If a website experiences a data breach, it must be reported within 72 hours.

    We know GDPR can be confusing, but for our customers primarily operating and marketing within the United States, this is what GDPR means for you:

    =&0=& We have created a new privacy policy that can be adopted by our customers. This revised privacy policy was specifically developed in response to GDPR, providing website users with more in-depth information on how their personal data may be collected and used.

    Readily Available Contact & Data Controller Information:=&1=&=&2=&

    Opt-Choice for Email Marketing: Upon completing a contact form on your website, users should have the ability to opt-in if they wish to receive further emails from your company.

     

    Google Analytics Settings: Since personal data is one of the largest components of GDPR, you can choose the amount of time Google Analytics retains data prior to deleting the information. This will not affect standard analytics on your site. Google Analytics presents customers with the following time-frame options for retaining data: 14 months, 26 months, 38 months or 50 months. ICND Digital Marketing customers have already had this completed on their behalf. If you’re using your own Google Analytics platform, you were likely already prompted to decide on this time frame. Read More...

    Afternoon Delight With April & David | AKA The Nameless Podcast

    Posted on Categories Industry News, Local News, Marketing, Vacation Rental MarketingLeave a comment on Afternoon Delight With April & David | AKA The Nameless Podcast

     

    We are so excited to launch our very own podcast where we will be talking about everything from Marketing Strategy to Vacation Rental News and everything in between! Alright, we will have a little fun with it too and there might be the occasional joke or two. We pride ourselves on staying ahead of the curve in the Vacation Rental Industry not only when it comes to Website Design and Marketing but also how the industry functions, right down to the consumers. What better way to share than just plain talking about it. Read More...