How To Generate Direct Bookings

Posted on Categories Pay Per Click, Search Engine Optimization, Vacation Rental Marketing, VRMA Community

By Vanessa Humes

Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.

As one of the Read More...

The Pragmatic Approach for Targeting Vacationer Demographics

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental Marketing

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late Read More...

Latest Factors That Affect Your Organic Rankings

Posted on Categories Link Building, Search Engine Optimization
Contributed By:  Vanessa Humes   |   @VanessaICND  |    Vanessa on LinkedIn As an Account Executive for a InterCoastal Net Designs, an Internet Marketing Firm, I often get the question, “What are you doing with the time we’re paying for SEO”.  Many times, when we tell them everything we’ve done, they look at me with their eyes crossed and head spinning, wondering, “What does this all mean and will it help my rankings?”  Recently, our SEO Director passed around the link to Search Engine Land’s Periodic Table of SEO Elements to explain the different factors and how each affects your site’s organic rankings. In this table, they’ve identified 34 SEO elements or “signals” that are divided into groups.  Just like in chemistry, there are elements or “signals” out there that are yet to be discovered, but can be predicted based on what’s currently been discovered and latest trends.

The three major groups of SEO are On the Page SEO, Off the Page SEO, and Violations.  The Search Engine Land Periodic Table weights each signal from -3 to -1 and 1 to 3.  3 having the most positive Read More...

Google Business Photos Are A Great Way to Showcase Your Business

Posted on Categories Search Engine Optimization, Social Media, Vacation Rental Marketing
Contributed by:  Vanessa Humes @VanessaICND   Some team members at ICND met with a Google Trusted Photographer to learn more about #IndoorStreetView aka Google Business Photos.  Basically, it’s like the Street View function of Google Maps that will take the guest on a walk through of your business, area by area, floor by floor! =&0=&