Big Google News: Not Provided Hits 100% & Hummingbird Update Announced

Posted on Categories Analytics, Search Engine Optimization

Summer is over and that means news and announcements in the SEO world are heating up. In the last few weeks Google has made some changes leaving many SEOs and marketers lamenting days gone by. Let's Read More...

Latest Factors That Affect Your Organic Rankings

Posted on Categories Link Building, Search Engine Optimization
Contributed By:  Vanessa Humes   |   @VanessaICND  |    Vanessa on LinkedIn As an Account Executive for a InterCoastal Net Designs, an Internet Marketing Firm, I often get the question, “What are you doing with the time we’re paying for SEO”.  Many times, when we tell them everything we’ve done, they look at me with their eyes crossed and head spinning, wondering, “What does this all mean and will it help my rankings?”  Recently, our SEO Director passed around the link to Search Engine Land’s Periodic Table of SEO Elements to explain the different factors and how each affects your site’s organic rankings. In this table, they’ve identified 34 SEO elements or “signals” that are divided into groups.  Just like in chemistry, there are elements or “signals” out there that are yet to be discovered, but can be predicted based on what’s currently been discovered and latest trends.

The three major groups of SEO are On the Page SEO, Off the Page SEO, and Violations.  The Search Engine Land Periodic Table weights each signal from -3 to -1 and 1 to 3.  3 having the most positive Read More...

Google Business Photos Are A Great Way to Showcase Your Business

Posted on Categories Search Engine Optimization, Social Media, Vacation Rental Marketing
Contributed by:  Vanessa Humes @VanessaICND   Some team members at ICND met with a Google Trusted Photographer to learn more about #IndoorStreetView aka Google Business Photos.  Basically, it’s like the Street View function of Google Maps that will take the guest on a walk through of your business, area by area, floor by floor! =&0=&

Social Signals have Major Search Engine Implications!

Posted on Categories Search Engine Optimization, Social Media

What’s new and changing in the world of Search Engine Optimization you ask? – Social Signals!  It’s been known for quite some time now that Social Media has a major influence on Search Read More...

Yelp, Bing, Siri. They all want a piece of the Google pie. Will they get it?

Posted on Categories Search Engine Optimization, Vacation Rental Marketing

Monday marked Apple's Worldwide Developer’s Conference keynote, where they announced the latest versions of its Mac OS X and iOS operating systems. During the keynote, the largest announcement Read More...

ICND Spring 2013 Online Marketing Workshop Success!

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Team News, Vacation Rental Marketing, Web Design

If you didn’t go to our Spring 2013 Online Marketing Workshop in Myrtle Beach, SC, you missed out on a great time! The workshop was held at Read More...

Clarion Hotel Pairs Up With ICND for Internet Marketing Campaign

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental Marketing

When it comes to online marketing, having a strategy is key. However, if you’re not an internet marketing specialist it can be an overwhelming task. InterCoastal Read More...

Google Analytics: Revenue Tracking and Evaluating Campaigns

Posted on Categories Analytics, Search Engine Optimization

Have you taken advantage of Google E-commerce tracking in Google Analytics.  It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize Read More...