Vacation Rental Managers: Managing Your Online Presence and Digital Marketing Efforts During the Coronavirus (Covid-19) Pandemic

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The coming months will test the resolve and perseverance of the vacation rental industry. The impacts will be unique to each area and business. We must now confront the real human toll this Pandemic can have on our communities first and foremost. We are now seeing, as of this writing, the giants of industry across the globe make hard decisions as they consider both the human and economic impacts of the Pandemic. 
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Vacation Rental Week 2020

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We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abundance of Online Travel Agencies (OTA’s). This week is all about spreading awareness about professional vacation rental managers and celebrating the impact companies can make in the vacation rental space. Read More...

INTERNATIONAL WOMEN’S DAY- MARCH 8th 2020

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A GLOBAL DAY CELEBRATING THE SOCIAL, ECONOMIC, CULTURAL AND POLITICAL ACHIEVEMENTS OF WOMEN.

Did you know that the team here at ICND is packed with some of the smartest, savviest, and sassiest ladies in our the tech and marketing industry?

Let’s take a closer look and see you these awesome ladies are! Read More...

Content Audit Guide: Increase Ranking & Improve User Experience

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A  How To Guide on Deleting Content

What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
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#BookDirect Day & Guest Education

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It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings! Read More...

What’s Your 2020 Social Media Plan Look Like?

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Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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Basic online security tips to keep you safe in 2020

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The internet today is forever more complex and vast since it’s conception. From AOL online to hoping your mom doesn’t pickup the phone while your downloading, a lot has changed. One of the biggest problems we face today is cyber security. Many businesses are becoming victims to a slew of hackers. From website defacement to ransomware, don’t get caught with your pants down.Start your new year with a couple of tips to keep you and your business safe in 2020. Read More...

Thank You Veterans!

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Here at ICND, we want to thank all the Veterans for their service. We want to especially thank one of our own. Joe Bonselaar works in the SEO department as one of our SEO Specialists. Joe served in the United States Marine Corps from 2006 – 2011. He enlisted right after high school. He served in Security Forces and as an Infantry Marine with 2nd Battalion 6th Marines. Read More...

Google Ads – Better Start Equals A Better Return on Investment

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Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid plan of attack. Read More...

Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

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Over the past 10 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for advice on where to take their vacations. This in part can be very quint essential to anyone who is in the vacation rental industry. We have seen it all when it comes to blogging and we promise you that we’ve seen a lot of mistakes. But for many vacation rental managers they aren’t sure on what to write about. That’s where we at InterCoastal Net Designs have come up with a few things you don’t want to do on your company’s blog. Let’s look below at a few of the mistakes that you don’t want to make when writing your blog posts. Read More...