VRMA 2016 Eastern Conference

It’s amazing how much can change in a single year. Since we left VRMA Eastern last time, Team ICND has been busy – to say the least.

We streamlined our code base, launched around 25 high-converting vacation rental sites, and even doubled the size of our offices! Needless to say, we’ve learned a lot more about the vacation rental marketing industry along the way.

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That’s why we’re so excited to see you at the VRMA Eastern Conference this year. We love giving back to our industry, so we put together two awesome presentations to let you in on the secrets we’ve uncovered.

If your company utilizes VR Marketing of any sort, you can’t afford to miss these talks – and we can’t wait to see you there!

Dominate your competitors with Social Media.

The first presentation from ICND is called Get More Engagement Through Social Media With Your Team. As you know, Social Media is incredibly important in the world of Vacation Rental Marketing – and is only becoming more so.

Over the years, we’ve made much use of its great power and have consistently improved and adapted our strategies along the way. It’s been a long yet rewarding road for ICND to discover the Social Media strategies that actually worked best for our industry.

That’s why we want to help you to skip over that struggle by teaching you everything we learned – putting your company on the fast track to Social Media domination!

The talk will be held from 11 – 12 a.m. on Monday, April 25 and will be presented by our own Account Executive April Burns. Come learn how ICND has been able to get our clients more engaged social traffic, as well as improved online recognition and reputation management – and how your company can do the same!

Onboard new homes easier than ever before.

Our next presentation is called How To Onboard New Homes Effortlessly. In the Vacation Rental Marketing industry, we all know how confusing and long-winded the onboarding process has the potential to be.

That’s why ICND want’s to teach you how to properly take on a new vacation rental home, all the way from signing on to adding the home to your website.

The talk will be held from 3 – 4 p.m. on Monday, April 25 and will be presented by ICND President Brandon Sauls and our Digital Marketing Director Conrad O’Connell.

Come learn about the “Ready To Rent” Checklist we’ve developed for Property Managers (who now love us for making their lives easier), and how we keep our property owners happy from day one by effectively marketing their homes online.

There are a lot of takeaways from this talk – and it’ll leave you wanting to run back to the office to put our strategies to use immediately!

Come see us!

At the end of the day, no presentation can cover everything – no matter how awesome. That’s why we hope to meet you in person this year at VRMA Eastern!

Come by our booth (# 33) and we’ll be happy to answer any burning questions you’ve got – or we can just shoot the breeze!

At ICND, we love throwing around ideas with our fellow Vacation Rental Marketing friends. So, come see us at VRMA this year and let’s get Summer 2016 started off right!


Click here to get the full schedule for VRMA Eastern.


Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

VRMA 2016 Western Conference

This April, the team at ICND will be attending the annual VRMA Western Seminar. The event takes place April 4th-5th and will be held at the Grand Hyatt in Denver, Colorado.

ICND Account Executive April Burns will be giving a presentation titled Get More Engagement Through Social Media With Your Team that’s not to be missed.

The biggest names within the vacation rental industry will also be attending/speaking at the event, so this will likely be the most important conference most VR companies attend in 2016.

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It’s a common problem.

As the team at ICND works to improve the social presence of our clients, we see a few other companies that know what they’re doing. Far more often though, the opposite is true.

It’s a sad moment for us when we see a business using social media in an ineffective way. That’s because we know from experience just how valuable of an asset it can be when used in the correct way.

That we want to help you solve.

That’s why we created the Get More Engagement Through Social Media With Your Team presentation. We know how long and mistake-filled the road to understanding social media can be – trust us, we’ve been there.

But it doesn’t need to be that way for you. We want you to benefit from our mistakes so you can skip the learning curve and get straight to the earning curve!

Through better understanding.

Our presentation will help to ensure that your business is using social media in a way that is actually beneficial to the business.

Some topics we plan on taking a deep dive into are: increasing engagement on social media, improving your online recognition, and reputation management.

Of this new playing field.

There’s no question that social media marketing is the newest player in the world of vacation rental marketing.

It’s because of this (and a few more factors we’ll discuss in our presentation) that many companies are not using the medium in the most business-conscious way. We’ll show you how we have navigated our way through the murky waters of social media and emerged with a set of amazing business-building strategies.

That’s widely misunderstood.

Of the many mistakes we’ve seen companies make on social media, they all stem from one of two specific mindsets – overthinking or underthinking.

To the overthinking group, social media represents a new skillset that they’ll have to learn from the ground up. This leads to an “information overload” that ends up leading the company to avoid the medium altogether.

For the underthinkers, social media is something made for kids (or for informal conversation). Again, this may lead them to avoid the medium completely. Even worse, companies with this mindset often share or post things that are so informal that they’re only appropriate for family and close friends.

We want to meet you!

That’s why you need to attend April’s “Get More Engagement Through Social Media With Your Team” presentation and stick around for questions afterward so we can keep you ahead of your competition in the coming year.

We can’t wait to meet you in person, so make sure to swing by our booth and say “Hi”!

And this is the perfect chance.

The VRMA Western Conference is one of the biggest annual conferences for the vacation rental industry. If your business falls into this category, this could be the single most important event you attend all year. So, don’t let your competitors pass you by in 2016 – follow ICND on the road to Denver. We’ll see you there!


Can’t attend the conference, but want our social media advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!