Common Google Search Console Errors: What They Mean & How to Fix Them

Author Marshall MorrowPosted on Categories MarketingLeave a comment on Common Google Search Console Errors: What They Mean & How to Fix Them

Google Search Console (previously Google Webmaster Tools) is a free platform that gives valuable insights about your website, allows you to update Google about your website changes, and informs you when Google’s crawl bot picks up any errors on your site that can impact usability and performance in the search results. Read More...

Positive Marketing For COVID-19 and Post COVID-19

Author Nathan RoodPosted on Categories Marketing, website trafficLeave a comment on Positive Marketing For COVID-19 and Post COVID-19

During this time, your news feed is probably littered with COVID-19 news and tips on how to make it through this downtime. With so many tactics to install within your site and business, there are few things that could separate you from the rest of the field. Starting off with Informational Banners and updated blog posts or landing pages, are great ways to show that you are keeping your guests first. The main purpose and focus should always be how to keep moving forward. Read More...

How to transition into working remotely: With a set of free tools

Author Jill HighsmithPosted on Categories Blogging, Industry News, Local News, Marketing, Vacation Rental Marketing, Working RemotelyTags , , , , Leave a comment on How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.

The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
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Vacation Rental Managers: Managing Your Online Presence and Digital Marketing Efforts During the Coronavirus (Covid-19) Pandemic

Author Chris JohnsonPosted on Categories Industry NewsLeave a comment on Vacation Rental Managers: Managing Your Online Presence and Digital Marketing Efforts During the Coronavirus (Covid-19) Pandemic

The coming months will test the resolve and perseverance of the vacation rental industry. The impacts will be unique to each area and business. We must now confront the real human toll this Pandemic can have on our communities first and foremost. We are now seeing, as of this writing, the giants of industry across the globe make hard decisions as they consider both the human and economic impacts of the Pandemic. 
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Vacation Rental Week 2020

Author David ThompsonPosted on Categories Blogging, Industry News, Vacation Rental Marketing, VRMA CommunityTags , , , Leave a comment on Vacation Rental Week 2020

We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abundance of Online Travel Agencies (OTA’s). This week is all about spreading awareness about professional vacation rental managers and celebrating the impact companies can make in the vacation rental space. Read More...

INTERNATIONAL WOMEN’S DAY- MARCH 8th 2020

Author Diamond FrandsenPosted on Categories Team NewsTags , , , Leave a comment on INTERNATIONAL WOMEN’S DAY- MARCH 8th 2020

A GLOBAL DAY CELEBRATING THE SOCIAL, ECONOMIC, CULTURAL AND POLITICAL ACHIEVEMENTS OF WOMEN.

Did you know that the team here at ICND is packed with some of the smartest, savviest, and sassiest ladies in our the tech and marketing industry?

Let’s take a closer look and see you these awesome ladies are! Read More...

Content Audit Guide: Increase Ranking & Improve User Experience

Author Jill HighsmithPosted on Categories Analytics, Blogging, Content Audit, Marketing, Search Engine OptimizationTags , , , Leave a comment on Content Audit Guide: Increase Ranking & Improve User Experience


A  How To Guide on Deleting Content

What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
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#BookDirect Day & Guest Education

Author David ThompsonPosted on Categories Industry News, Marketing, Social Media, Vacation Rental MarketingLeave a comment on #BookDirect Day & Guest Education

It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings! Read More...

What’s Your 2020 Social Media Plan Look Like?

Author David ThompsonPosted on Categories Blogging, Marketing, Social Media, Vacation Rental MarketingTags , , , Leave a comment on What’s Your 2020 Social Media Plan Look Like?

Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.

  • What sort of audience are you going to target? 
  • How are you going to increase your engagement with your content? 
  • Overall, how are you going to leverage your social channels to increase conversions and drive revenue? 

These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
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Basic online security tips to keep you safe in 2020

Author Joe BonselaarPosted on Categories BloggingLeave a comment on Basic online security tips to keep you safe in 2020

The internet today is forever more complex and vast since it’s conception. From AOL online to hoping your mom doesn’t pickup the phone while your downloading, a lot has changed. One of the biggest problems we face today is cyber security. Many businesses are becoming victims to a slew of hackers. From website defacement to ransomware, don’t get caught with your pants down.Start your new year with a couple of tips to keep you and your business safe in 2020. Read More...