Tips for Marketing Your Vacation Rentals in the Off Season

Author Marshall MorrowPosted on Categories Vacation Rental MarketingLeave a comment on Tips for Marketing Your Vacation Rentals in the Off Season

For most of our local vacation rental companies here in the Carolinas, we’ve officially entered the off season. This usually means a booking drought until the start of the next year when guests start planning their spring and summer vacations. But what can you be doing during this time to keep rentals filled? Below are some tips on how to give your properties more exposure to potential guests in the off season and how to utilize this downtime to improve your website. Read More...

Why Do I Need A Website

Author Nathan RoodPosted on Categories Marketing, Web Design, Web Hosting, website trafficLeave a comment on Why Do I Need A Website

As a business owner, you have to think of multiple aspects of how you are going to achieve your goals in your industry. You need a product or service that people need, a way to deliver that product or service, and marketing to get the word out. Whether you are a small bakery, a consignment shop, or even a coffee shop, proper understanding of marketing is essential. Read More...

Conversions: Think Bigger than Dollars

Author Mike DoutePosted on Categories Analytics, Ecommerce Tracking, MarketingLeave a comment on Conversions: Think Bigger than Dollars

No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending more and more time searching for things online. This makes having a well-optimized website that ranks well in Google a must-have if you want to compete and earn organic traffic. Depending on your specific market, you could be competing with millions of other search results – which is why it’s so important to have ongoing SEO services for your vacation rental website. Read More...

Why You Need Ongoing SEO Services For Your Vacation Rental Company

Author Tonya HarmatiPosted on Categories Myrtle Beach Web DesignLeave a comment on Why You Need Ongoing SEO Services For Your Vacation Rental Company

This is in no way a sales pitch. It’s just the truth.

SEO, or any vacation rental marketing services, is not a one time endeavor that your business can check off a list and never have to worry about it again. Instead it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. Search Engine Optimization is an investment, not an expense. The difference between ranking #5 vs #3 for target high-converting keywords can lead to anywhere from 15% to 35% more traffic to your website! Read More...

Travel After COVID-19

Author Charlotte StricklandPosted on Categories COVID-19, MarketingTags , , , , Leave a comment on Travel After COVID-19

COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before. Read More...

Your Guide to Blogging for Vacation Rental Websites

Author Paul HanakPosted on Categories Blogging, Link Building, MarketingLeave a comment on Your Guide to Blogging for Vacation Rental Websites

One of the most common questions from companies in the vacation rental space I get asked time and time again is in regard to blogs. How should they be written? What’s standard practice? How many should I write? How long should they be? Do they help with SEO?  
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GEO TARGETING IN THE COVID-19 ERA

Author Jill HighsmithPosted on Categories Blogging, COVID-19, Marketing, Pay Per Click, Search Engine OptimizationTags , , , Leave a comment on GEO TARGETING IN THE COVID-19 ERA

Are you managing your Adwords budget efficiently during COVID-19 travel?

In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
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Common Google Search Console Errors: What They Mean & How to Fix Them

Author Marshall MorrowPosted on Categories MarketingLeave a comment on Common Google Search Console Errors: What They Mean & How to Fix Them

Google Search Console (previously Google Webmaster Tools) is a free platform that gives valuable insights about your website, allows you to update Google about your website changes, and informs you when Google’s crawl bot picks up any errors on your site that can impact usability and performance in the search results. Read More...

Positive Marketing For COVID-19 and Post COVID-19

Author Nathan RoodPosted on Categories Marketing, website trafficLeave a comment on Positive Marketing For COVID-19 and Post COVID-19

During this time, your news feed is probably littered with COVID-19 news and tips on how to make it through this downtime. With so many tactics to install within your site and business, there are few things that could separate you from the rest of the field. Starting off with Informational Banners and updated blog posts or landing pages, are great ways to show that you are keeping your guests first. The main purpose and focus should always be how to keep moving forward. Read More...

How to transition into working remotely: With a set of free tools

Author Jill HighsmithPosted on Categories Blogging, Industry News, Local News, Marketing, Vacation Rental Marketing, Working RemotelyTags , , , , Leave a comment on How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.

The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
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