Vacation Rental Marketing & Development News

Google Ads – Better Start Equals A Better Return on Investment

Nathan RoodOctober 18, 2019October 18, 2019Pay Per ClickGoogle Ads, PPC CampaignsLeave a comment

Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid plan of attack. Read More...

Don’t Make These Mistakes When Writing a Blog Post on your Vacation Rental’s Website

Charlotte StricklandSeptember 30, 2019September 30, 2019BloggingBlogging, ICND, Vacation Rental Industry, Vacation Rentals WebsitesLeave a comment

Over the past 10 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for advice on where to take their vacations. This in part can be very quint essential to anyone who is in the vacation rental industry. We have seen it all when it comes to blogging and we promise you that we’ve seen a lot of mistakes. But for many vacation rental managers they aren’t sure on what to write about. That’s where we at InterCoastal Net Designs have come up with a few things you don’t want to do on your company’s blog. Let’s look below at a few of the mistakes that you don’t want to make when writing your blog posts. Read More...

The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Paul HanakSeptember 27, 2019September 27, 2019Analytics, Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingLeave a comment

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny! Read More...

What Google Analytics stats Matter for Vacation Rental Websites & Resort Websites

Chris JohnsonAugust 28, 2019August 28, 2019Myrtle Beach Web DesignLeave a comment

Google Analytics is a free website analytics tool first released in 2005. Today nearly every website utilizes this service or the premium 360 version to make informed decisions about developing their websites and more importantly to Google, how to spend their digital ad dollars. Google has, over the years, greatly expanded and improved Google Analytics providing a treasure trove of data and stats about how users interact with a website. Read More...

Google shakes up vacation rental managers with their new Google Hotel Ads

Marshall MorrowAugust 28, 2019August 28, 2019Industry NewsLeave a comment

A few weeks ago, Google rolled out their new Vacation Rental Search which they’ve integrated with Google Hotels. The Vacation Rental Search allows users to browse vacation rentals without the need to ever leave Google. Read More...

V12 & YesBookIt Announcement by HomeAway Software

InterCoastal Net Designs StaffJuly 31, 2019July 31, 2019Industry News, Property Management SoftwareLeave a comment

According to industry news resource, VRM Intel, HomeAway Software (now Vrbo) is sunsetting both V12 and Australian prevalent software, Yes Book It (YBI).

If you are currently on V12, sources say, you will have roughly 24 months to switch software. Vrbo is now enhancing Escapia software and hoping to move it’s V12 and YBI users to the Escapia platform. To read more about the switch, read VRM Intel’s article here. Read More...

What’s Beers & Idears?

InterCoastal Net Designs StaffJuly 31, 2019July 31, 2019Industry News, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment

The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions. Read More...

Choosing The Right Marketing Agency For Your Company

InterCoastal Net Designs StaffMay 23, 2019May 23, 2019Marketing, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment

There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right agency for you and your company? After all, there’s a lot that needs to be taken into consideration such as SEO, Pay Per Click advertising, social media management, website support, and overall your company’s branding! Here are some things we think YOUR agency should have:
100% Support – This is top of the list because no one wants to get left in the dark when it comes to their website or digital marketing. Make sure the agency you work with offers the support you need whether it be big website redesign projects or swapping out a banner image on Facebook. You and your company deserve 1st class support regardless or how big you are. Read More...

20 Year Anniversary: Q&A w/ Brandon Sauls

InterCoastal Net Designs StaffMarch 28, 2019March 28, 2019Industry News, Marketing, Team NewsLeave a comment

May 2019 marks InterCoastal Net Designs’ 20th year in business and much of our success can be attributed to our humble beginnings with Brandon Sauls at the helm. We recently sat down with Brandon to discuss where ICND is today, where we plan to go and how it all began with a fishing charter website. We live & breathe the tourism industry with our headquarters in the small beach community of Ocean Isle Beach, NC – making us well suited to understand our client’s business model and helping them see success in the vacation rental and tourism industries. Read More...

Ascent Processing Announces Vacation Loan Product

InterCoastal Net Designs StaffFebruary 19, 2019February 19, 2019Industry News, Vacation Rental MarketingLeave a comment

ICND & Ascent Processing have long been partners in the Vacation Rental industry and we’re excited to announce their newest product, ASCENTpay. ASCENTpay powered by Uplift is an essential tool for vacation rental companies that is both beneficial to guests and property managers. It is not required to be a current Ascent Processing client to utilize this product. ICND is fully equipped to implement ASCENTpay on your website today. Read More...