The internet has been around for nearly 30 years, and websites become faster and easier to use with each year that goes by. For some businesses, keeping their web presence fresh is part of their brand DNA. But for others, especially companies who have been around since before the dot com boom of the 90’s, their website isn’t as much of a priority, which means it’s easy for it to become outdated and fall to page 5+ in search engines.
To stand out in the vacation rental industry you must have stunning photos that capture what’s great and unique about your space. Photography is an art but there are some fundamental things to know in order to get some amazing shots.
I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially when tools like SEM Rush or Moz spit out audit reports that have thousands of errors. These tools are NOT how you do vacation rental SEO. They are merely helpful guides.
Why Should You Market Your Vacation Rental Management Business with Videos?
The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Videos are great publicity tools for the business as well as for each of your rental properties.
A GLOBAL DAY CELEBRATING THE SOCIAL, ECONOMIC, CULTURAL AND POLITICAL ACHIEVEMENTS OF WOMEN.
Did you know that the team here at ICND is packed with some of the smartest, savviest, and sassiest ladies in our the tech and marketing industry?
Let’s take a closer look and see you these awesome ladies are!
Since the dawn of time (or at least when Google Ads was formed) Marketers have debated the infamous question of Dynamic Ads or Standard Ads. Phrases like, “it’s perfect for those that are lazy” and “I have more control this way”, have been popularly thrown out like misused Star Wars quotes. The conversation of the Dynamic-side vs the Standard-side still goes on today.
ICND is excited to be participating in the 2nd Annual Vacation Rental week! This year, we’d like to use this opportunity to help highlight the value and benefits of professionally managed vacation rentals for the guests and the property owners. We’d also like to encourage you to book your stay or entrust your vacation property to the property managers.
As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings!
Traveling in 2021
The Pandemic of 2020 taught us all a lot and some of those lessons should stay with us throughout our life. For example, the science behind viruses and the importance of following CDC health and cleanliness guidelines.