Author Chris JohnsonPosted on Categories Analytics, Web Design Here at ICND we’re all about driving more direct bookings for our clients through their websites. Our latest Direct Booking Engine websites (Axis) strive to do this better than anything we’ve developed
Author InterCoastal Net Designs StaffPosted on Categories Industry News, Reviews, Vacation Rental Marketing By: Guest Contributor, Adam Norko from Reva
How do managers use smart guest review review strategies to gain a leg up on the competition?
Vacation rentals have evolved over the last few decades –
Author InterCoastal Net Designs StaffPosted on Categories Myrtle Beach Web Design Congratulations! You have arrived at the point in life where you need a website for your business. Whether you saw how useful a website can be, or you need one for booking your vacation rental, let’s
Author Nathan RoodPosted on Categories Search Engine Optimization The latest development in the SEO world has been the introduction of A.i. Sure, A.i. has been around longer than this year, but the use of it has become more and more popular with content writing and
Author Gabriel GomesPosted on Categories Myrtle Beach Web Design In today’s highly connected digital world, standing out in the vacation rental industry isn’t just about being online; it’s about making a lasting impression. With a multitude of vacation
Author InterCoastal Net Designs StaffPosted on Categories Team News We’re thrilled to extend a warm, Southern welcome to Kara, the latest addition to the ICND Team! It’s exciting for us, and we can’t wait to share more about her. Below, you’ll find a personal
Author Joshua PricePosted on Categories Search Engine Optimization, Vacation Rental Marketing Welcome to the essential guide for vacation rental companies looking to navigate the world of Search Engine Optimization (SEO). Online visibility is crucial to vacation rental managers’ success
Author Jill HighsmithPosted on Categories Analytics, Blogging, Industry News, Search Engine Optimization, Vacation Rental Marketing, VRMA Community Are you feeling left out of the loop? Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join
Author Daniel MartchekPosted on Categories Social Media, Vacation Rental Marketing Marketing your short
Author Paul HanakPosted on Categories Analytics, Vacation Rental Marketing Sure, we’ve all been there, making our websites slicker than a greased otter in hopes of boosting your conversions. (And we build some really slick vacation rental websites here at ICND.) But here’s the kicker: it’s not just about how snazzy your site website looks or runs. Nope. It’s a whole world of external factors playing puppet master with your conversion rates. Factors you may haven’t even thought about!
Paul Hanak (that’s me, 20 year SEO veteran and 15 year vacation rental marketing expert)
“When comparing YOY conversion rates, it’s never apples to apples. So many factors dictate how well you convert, even with the best website on the planet. “
Let’s warm up with an easy one.
Picture Hilton Head Island, where the over-45 crowd isn’t just a majority—they’re practically the whole audience, making up over 80% of guests. And here’s the kicker: a whopping 30% of these folks prefer old-school phone bookings.
It’s extremely rare a client has a fully functional call tracking system that can track conversions from different sources. They are either expensive or time-consuming to monitor. That leaves with a gap that isn’t bridged by an online conversion. Sure, they may be looking online, but then finally call to talk to that “real person”, thus making it seem like your PPC or social media efforts didn’t yield that result.
To top that off, demographics are constantly changing. Gone are the days where grandma and grandpa rent the same house in the OBX for the entire family, each and every year. Everything is shifting.
Action Item: When we do have clients with advanced tracking, we are able to attribute
866.249.6095
