It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings!
Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.
- What sort of audience are you going to target?
- How are you going to increase your engagement with your content?
- Overall, how are you going to leverage your social channels to increase conversions and drive revenue?
These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.
The internet today is forever more complex and vast since it’s conception. From AOL online to hoping your mom doesn’t pickup the phone while your downloading, a lot has changed. One of the biggest problems we face today is cyber security. Many businesses are becoming victims to a slew of hackers. From website defacement to ransomware, don’t get caught with your pants down.Start your new year with a couple of tips to keep you and your business safe in 2020.
Here at ICND, we want to thank all the Veterans for their service. We want to especially thank one of our own. Joe Bonselaar works in the SEO department as one of our SEO Specialists. Joe served in the United States Marine Corps from 2006 – 2011. He enlisted right after high school. He served in Security Forces and as an Infantry Marine with 2nd Battalion 6th Marines.
Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid plan of attack.
Over the past 10 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for advice on where to take their vacations. This in part can be very quint essential to anyone who is in the vacation rental industry. We have seen it all when it comes to blogging and we promise you that we’ve seen a lot of mistakes. But for many vacation rental managers they aren’t sure on what to write about. That’s where we at InterCoastal Net Designs have come up with a few things you don’t want to do on your company’s blog. Let’s look below at a few of the mistakes that you don’t want to make when writing your blog posts.
You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny!
Google Analytics is a free website analytics tool first released in 2005. Today nearly every website utilizes this service or the premium 360 version to make informed decisions about developing their websites and more importantly to Google, how to spend their digital ad dollars. Google has, over the years, greatly expanded and improved Google Analytics providing a treasure trove of data and stats about how users interact with a website.
A few weeks ago, Google rolled out their new Vacation Rental Search which they’ve integrated with Google Hotels. The Vacation Rental Search allows users to browse vacation rentals without the need to ever leave Google.
According to industry news resource, VRM Intel, HomeAway Software (now Vrbo) is sunsetting both V12 and Australian prevalent software, Yes Book It (YBI).
If you are currently on V12, sources say, you will have roughly 24 months to switch software. Vrbo is now enhancing Escapia software and hoping to move it’s V12 and YBI users to the Escapia platform. To read more about the switch, read VRM Intel’s article here.