Author Posted on Categories Search Engine Optimization The latest development in the SEO world has been the introduction of A.i. Sure, A.i. has been around longer than this year, but the use of it has become more and more popular with content writing and
Author Posted on Categories Myrtle Beach Web Design In today’s highly connected digital world, standing out in the vacation rental industry isn’t just about being online; it’s about making a lasting impression. With a multitude of vacation
Author Posted on Categories Team News We’re thrilled to extend a warm, Southern welcome to Kara, the latest addition to the ICND Team! It’s exciting for us, and we can’t wait to share more about her. Below, you’ll find a personal
Author Posted on Categories Search Engine Optimization, Vacation Rental Marketing Welcome to the essential guide for vacation rental companies looking to navigate the world of Search Engine Optimization (SEO). Online visibility is crucial to vacation rental managers’ success
Author Posted on Categories Analytics, Blogging, Industry News, Search Engine Optimization, Vacation Rental Marketing, VRMA Community Are you feeling left out of the loop? Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join
Author Posted on Categories Social Media, Vacation Rental Marketing Marketing your short
Author Posted on Categories Analytics, Vacation Rental Marketing Sure, we’ve all been there, making our websites slicker than a greased otter in hopes of boosting your conversions. (And we build some really slick vacation rental websites here at ICND.) But here’s the kicker: it’s not just about how snazzy your site website looks or runs. Nope. It’s a whole world of external factors playing puppet master with your conversion rates. Factors you may haven’t even thought about!
Paul Hanak (that’s me, 20 year SEO veteran and 15 year vacation rental marketing expert)
“When comparing YOY conversion rates, it’s never apples to apples. So many factors dictate how well you convert, even with the best website on the planet. “
Let’s warm up with an easy one.
Picture Hilton Head Island, where the over-45 crowd isn’t just a majority—they’re practically the whole audience, making up over 80% of guests. And here’s the kicker: a whopping 30% of these folks prefer old-school phone bookings.
It’s extremely rare a client has a fully functional call tracking system that can track conversions from different sources. They are either expensive or time-consuming to monitor. That leaves with a gap that isn’t bridged by an online conversion. Sure, they may be looking online, but then finally call to talk to that “real person”, thus making it seem like your PPC or social media efforts didn’t yield that result.
To top that off, demographics are constantly changing. Gone are the days where grandma and grandpa rent the same house in the OBX for the entire family, each and every year. Everything is shifting.
Action Item: When we do have clients with advanced tracking, we are able to attribute
Author Posted on Categories Myrtle Beach Web Design 
Author Posted on Categories Analytics, Vacation Rental Marketing At InterCoastal Net Designs, we understand the importance of data-driven marketing strategies for vacation rental businesses. As the digital landscape evolves, migrating from Google Universal Analytics
Author Posted on Categories Blogging Over the past 13 years, blogging has become more important for any website including your vacation rental company. More and more guests are doing research online, googling and just asking others for
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