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Effective PR for a Small Business on a Budget:
If yours is like most small businesses, you can't afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR. However, this business function is critical as the world of communications continues to expand with new applications, demands and opportun
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Steal this Post! Tools and Techniques that Give your Content Legs
It's a very rare occurrence that you have the number of followers on your website, blog, or social media outlet that really gives your content (your comments, posts, pictures, videos, whatever) the reach it deserves. After all, the whole point of this stuff (Internet Marketing) is to get MORE and MORE people finding, reading, and B
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Whatever happened to email marketing?
Nothing. It's still there in force. It might not be the coolest kid on the block, but it's still the biggest on the playground. So, yeah…everyone is talking about social media, but forget email marketing at your own peril.
First of all, email marketing isn't new, not even close…but businesses and marketers are still trying to get i
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Your So Vain: My Opinion of Facebook Vanity and What it all Means?
I have to admit. I'm not very enthused about Facebook's decision to allow users to create Vanity URLs for their profiles (and pages…though I haven't seen any for those yet. Not sure who is eligible, and when the rest of us will be?)
Of course, it just makes sense that a person can give out easy-to-remember static looking URL's to
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How to Create a Facebook Business Page (with little to no hassle)
So, kudos to Facebook on changing how they allow and implement businesses into their social networking site. (Yes, I know they did this some time ago). But, it's like jumping through flaming nuclear hoops to try to organize the whole effort. Here are some important questions to ask before you embark on Facebook Business Page Creati
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Why Social Media? How? What? And for the love of toast...WHO?
Okay – people keep telling you, the news keeps telling you, marketers (not really people) keep telling you that social media is the next big thing. And your first well advised response is (or should be) WHY?
I just got out of a client meeting about this very issue, and I feel it’s very pertinent to bring up this subject. For them,
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Social Media Marketing is about ORGANIZATION
Defining social media as hot today is so yesterday…but it still hasn't lost its relevancy. And won't. Sure, there's a lot of clutter and hype (Twitter loses 6 out of ever 10 users every month – giving it's 1400% quarterly growth a bit of a petina) but knowing how to use and harnass Social Media (and other Web 2.0 technologies) is a
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SEO and Internet Marketing
This is in no way a sales pitch. It’s just the truth.
SEO, or any vacation rental marketing services, is not a one time endeavor that your business can check off a list and never have to worry about it again. Instead it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. Se
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