Harnessing the Power of your Website, Part I. Understanding your Web Traffic.

Is your website getting loads of traffic and not generating sales?  According to eMarketer.com the US internet population will reach 200 million users in 2009.  How much traffic is your website getting?  Though you must break down your industry and your market share of the target audience; are you getting enough tra

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ICND offers new Escapia vacation rental integration service

At the recent 25th VRMA conference held in Washington, DC, ICND pened talks with Escapia (a vacation rental booking service similar to Instant Software’s Entech and Property Plus products) about how ICND could work closer with their online property management system. This would allow for us to offer a custom interface to their cust

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Read what people are saying about InterCoastal Net Designs

" Things are going great with the DA site – the agents are loving it." Krissi McLendon – Thomas Hogan Travel  

Effective PR for a Small Business on a Budget:

If yours is like most small businesses, you can't afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR.  However, this business function is critical as the world of communications continues to expand with new applications, demands and opportun

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Steal this Post! Tools and Techniques that Give your Content Legs

It's a very rare occurrence that you have the number of followers on your website, blog, or social media outlet that really gives your content (your comments, posts, pictures, videos, whatever) the reach it deserves. After all, the whole point of this stuff (Internet Marketing) is to get MORE and MORE people finding, reading, and B

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Whatever happened to email marketing?

Nothing. It's still there in force. It might not be the coolest kid on the block, but it's still the biggest on the playground. So, yeah…everyone is talking about social media, but forget email marketing at your own peril. First of all, email marketing isn't new, not even close…but businesses and marketers are still trying to get i

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Your So Vain: My Opinion of Facebook Vanity and What it all Means?

I have to admit. I'm not very enthused about Facebook's decision to allow users to create Vanity URLs for their profiles (and pages…though I haven't seen any for those yet. Not sure who is eligible, and when the rest of us will be?) Of course, it just makes sense that a person can give out easy-to-remember static looking URL's to

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How to Create a Facebook Business Page (with little to no hassle)

So, kudos to Facebook on changing how they allow and implement businesses into their social networking site. (Yes, I know they did this some time ago). But, it's like jumping through flaming nuclear hoops to try to organize the whole effort. Here are some important questions to ask before you embark on Facebook Business Page Creati

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Why Social Media? How? What? And for the love of toast...WHO?

Okay – people keep telling you, the news keeps telling you, marketers (not really people) keep telling you that social media is the next big thing. And your first well advised response is (or should be) WHY? I just got out of a client meeting about this very issue, and I feel it’s very pertinent to bring up this subject. For them,

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Social Media Marketing is about ORGANIZATION

Defining social media as hot today is so yesterday…but it still hasn't lost its relevancy. And won't. Sure, there's a lot of clutter and hype (Twitter loses 6 out of ever 10 users every month – giving it's 1400% quarterly growth a bit of a petina) but knowing how to use and harnass Social Media (and other Web 2.0 technologies) is a

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