Only Dead Fish Go with the Flow

Posted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the Flow

Are You Swimming Into or Against the Current?

I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges.  Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees.  The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail.  They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.   Read More...

ICND Forms Distribution Partnership with Popular BookingPal

Posted on Categories Industry News, Property Management Software, Vacation Rental MarketingLeave a comment on ICND Forms Distribution Partnership with Popular BookingPal

Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!! Read More...