Utilizing Video As An Internet Marketing Tool

Posted on Categories Search Engine Optimization, Social Media, Vacation Rental Marketing

Internet marketing with online ivideoWant to be on the cutting edge of Internet marketing? With YouTube being the second largest search engine on the Internet, online video is one of the newest and hottest ways to market your company.

Many people are overwhelmed at the thought of making an online video for their business because they’re camera shy or think it’s more involved than it actually is. It’s actually quite simple and videos don’t have to be very long at all. Most digital cameras can record a video. Many computers come with a video cam installed or you can attach one that can record videos. Or you could use a simple video camera like the Cisco Flip video to record it.

Make a short video of a couple minutes duration promoting something your business does or offers. It’s not necessary to mention all of your services in one video. This is definitely a time when “less is more”. Get creative with it. Be witty. Bring in props. You want to make your online video anything but boring and once you’re comfortable with it, make additional videos. Internet marketing that allows you to be creative is marketing that is going to work wonders for your business and is marketing that you can do yourself. If you don’t have the creative desire or the time, hire the project out. But definitely climb on board with this type of marketing.

What causes this to be such a successful tool for Internet marketing is the use of your keyword phrases. Using them in your video titles, descriptions and tags helps your videos to achieve higher search results. Optimize your “About Me” section and “Channel Description” areas by using your keywords. Set up Playlist Categories titled after the services you offer and other keywords you want your business associated with. Then take your videos to other video sharing sites and post them there as well as on your company's website.