How a New Website Can Help Your Traffic

Posted on Categories Analytics, Vacation Rental Marketing

Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design Read More...

The Pragmatic Approach for Targeting Vacationer Demographics

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental Marketing

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late Read More...

Tracking Offline Vacation Rental Marketing with Google Analytics

Posted on Categories Analytics, Vacation Rental Marketing

As a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely Read More...

Google Analytics: Revenue Tracking and Evaluating Campaigns

Posted on Categories Analytics, Search Engine Optimization

Have you taken advantage of Google E-commerce tracking in Google Analytics.  It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize Read More...

How To Optimize Your Website Forms For Improved Conversion Rates

Posted on Categories Analytics, Vacation Rental Marketing, Web Design

Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve Read More...