On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some
Category: Analytics
How a New Website Can Help Your Traffic
Posted on Categories Analytics, Vacation Rental MarketingIndustry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design
The Pragmatic Approach for Targeting Vacationer Demographics
Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental MarketingThe vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late
Tracking Offline Vacation Rental Marketing with Google Analytics
Posted on Categories Analytics, Vacation Rental MarketingAs a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely
Google Analytics: Revenue Tracking and Evaluating Campaigns
Posted on Categories Analytics, Search Engine OptimizationHave you taken advantage of Google E-commerce tracking in Google Analytics. It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize
How To Optimize Your Website Forms For Improved Conversion Rates
Posted on Categories Analytics, Vacation Rental Marketing, Web DesignForms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve
Vacation Rental Peak Season Coming to an End…. What’s next?
Posted on Categories AnalyticsVacation Rental Peak Season Coming to an End. Where do we go from here?
As vacation rental managers start to feel the lessening of the weight of the world off their shoulders, we urge them to take