If you didn’t go to our Spring 2013 Online Marketing Workshop in Myrtle Beach, SC, you missed out on a great time! The workshop was held at the ITT Technical Institute of Myrtle Beach where we found the space plentiful and staff very helpful. A big thanks to Courtney DePaul for her support of our workshop. We opened up the event with friendly registration by Summer Adams as she gave everyone an itinerary and USB key of all the presentations to take home.
When it comes to online marketing, having a strategy is key. However, if you’re not an internet marketing specialist it can be an overwhelming task. InterCoastal Net Designs is excited to announce their new partnership with the Clarion Hotel of Myrtle Beach. We recently launched not just one campaign for this well-reknowned hotel, but three! Clarion chose Pay Per Click, Social Media Marketing and a kick-off social media contest to stay at the top of mind of their client base.
There is no doubt that Google+ Pages are making a big splash in the internet marketing world, especially with it's increasing impact on search engine results. The platform has definitely lacked something to be desired though in the minds of most marketers. The level of engagement a page could have with users has been very limited, until NOW!
Have you taken advantage of Google E-commerce tracking in Google Analytics. It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize what was purchased and where it came from. It really helps in evaluating your marketing campaigns if you are also using the Google URLs.
Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve seen website form conversion rates that are in the single digits on an otherwise fabulous website. Website conversions can be highly successful if you keep some basic things in mind when creating your forms.
Vanessa Humes takes a deeper look at your analytics:
Have you noticed your bounce rate increased?
We’ve been analyzing our customers’ data and noticed a recent increase in the bounce rate happening between July 1st through July 14th. Around this time, we had more people hit the sites and leave soon enough that Google Analytics (GA) would count them as a bounce.
What’s contributing to my higher bounce rate?
Our studies are showing that your peak rental season of when you will be able to engage more visitors on your site is from about May 1st to July 14th. If you have Google Analytics set up on your site, log in, and go under “Content” – “Top Landing Pages” and click on the tab under the title “Top Landing Pages” that says “Entrances”. Select “Compare Two Metrics” and select “Entrances” as your blue radio button and “Bounce Rate” as your orange. You should see something similar to this:
Vacation Rental Peak Season Coming to an End. Where do we go from here?
As vacation rental managers start to feel the lessening of the weight of the world off their shoulders, we urge them to take some time to evaluate their marketing and websites. The off-season is the perfect time to explore, make changes, and gear up for a prosperous 2012 rental year. Here is our list of the top things we recommend you do, if you haven’t already:
1. Install Google E-commerce Tracking to your website. You can't effectively evaluate your SEO company, email campaigns, and PPC campaigns by the traffic alone that’s driven to your website. You have to be able to track your rate of conversion and your revenue generated from every campaign. It’s so easy with Google E-commerce tracking. If you don’t have it, that is NUMBER ONE! Get Google E-comm set up within your booking engine pages.