866.249.6095Category: Analytics
Conversions: Think Bigger than Dollars
No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending more and more time searching for things online. This makes having a well-optimized website that ranks well in Google a must
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Content Audit Guide: Increase Ranking & Improve User Experience
A How To Guide on Deleting Content
What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
How does it help?
Just like our closets, laundry rooms, atti
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What's Next for GDPR and Your Website?
On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition.
There are many moving parts to GDPR, but th
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How a New Website Can Help Your Traffic
Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on
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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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Tracking Offline Vacation Rental Marketing with Google Analytics
As a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely concerned with online visibility, we also are aware that many conversions, advertising and promotion happen offline. From phone call conversio
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Google Analytics: Revenue Tracking and Evaluating Campaigns
Have you taken advantage of Google E-commerce tracking in Google Analytics. It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize what was purchased and where it came from. It really helps in evaluating your marketing campaigns if you are also using the Google
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How To Optimize Your Website Forms For Improved Conversion Rates
Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve seen website form conversion rates that are in the single digits on an otherwise fabulous website. Website conversions can be highly succes
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Vacation Rental Peak Season Coming to an End.... What's next?
Vacation Rental Peak Season Coming to an End. Where do we go from here?
As vacation rental managers start to feel the lessening of the weight of the world off their shoulders, we urge them to take some time to evaluate their marketing and websites. The off-season is the perfect time to explore, make changes, and gear up
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