The Pragmatic Approach for Targeting Vacationer Demographics

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental Marketing

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late Read More...

Tracking Offline Vacation Rental Marketing with Google Analytics

Posted on Categories Analytics, Vacation Rental Marketing

As a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely Read More...

Big Google News: Not Provided Hits 100% & Hummingbird Update Announced

Posted on Categories Analytics, Search Engine Optimization

Summer is over and that means news and announcements in the SEO world are heating up. In the last few weeks Google has made some changes leaving many SEOs and marketers lamenting days gone by. Let's Read More...

ICND Spring 2013 Online Marketing Workshop Success!

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Team News, Vacation Rental Marketing, Web Design

If you didn’t go to our Spring 2013 Online Marketing Workshop in Myrtle Beach, SC, you missed out on a great time! The workshop was held at Read More...

Clarion Hotel Pairs Up With ICND for Internet Marketing Campaign

Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental Marketing

When it comes to online marketing, having a strategy is key. However, if you’re not an internet marketing specialist it can be an overwhelming task. InterCoastal Read More...

Google Analytics: Revenue Tracking and Evaluating Campaigns

Posted on Categories Analytics, Search Engine Optimization

Have you taken advantage of Google E-commerce tracking in Google Analytics.  It's a bit of code you have to insert onto your confirmation page after an order is processed that will recognize Read More...

How To Optimize Your Website Forms For Improved Conversion Rates

Posted on Categories Analytics, Vacation Rental Marketing, Web Design

Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve Read More...