Conference Travel Ahead: Q&A with Director of Fun, April Burns

Posted on Categories Industry News, Vacation Rental MarketingLeave a comment on Conference Travel Ahead: Q&A with Director of Fun, April Burns

ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road! Read More...

ICND & Key Data Partnership: Visualizing Vacation Rental Data

Posted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental Data

InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business. Read More...

Google RankBrain: Google’s Third Most Important Ranking Signal

Posted on Categories Myrtle Beach Web DesignLeave a comment on Google RankBrain: Google’s Third Most Important Ranking Signal

In the not so distant past, Google announced their new algorithm  “RankBrain”, making it more apparent that user-focused websites are now more important than ever when it comes to SEO for vacation rental websites. Read More...

Sanibel Island Success Story

Posted on Categories Case StudiesLeave a comment on Sanibel Island Success Story

Blind Pass Condominium: Case Study

Client: Blind Pass Condominiums

Location: Sanibel Island, Florida

Property Type: Condominiums & Townhouses

Amenities Offered:

  • Heated Pool
  • Sundeck
  • Poolside Tiki Huts
  • Tennis Courts
  • Complimentary Kayaks & Canoes
  • Private Beach Walkway

Primary Issues:

  • Outdated website, lacking usability
  • Inability to search & filter rentals easily
  • Website wasn’t mobile friendly
  • Website analytics were decreasing in overall users, new users and session duration, with continual decrease
  • High user bounce rate

ICND Solutions:

  • Website redesign with focus on user-friendly features
  • Implemented SEO & PPC campaign
  • Launch mobile-friendly site
  • Blog redesign & management

Customer Results:

Drastic increase in bookings (1125%) Read More...

What’s Next for GDPR and Your Website?

Posted on Categories Analytics, Email Marketing, Industry NewsLeave a comment on What’s Next for GDPR and Your Website?

On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition. Read More...

How To Get A Video To Go Viral?

Posted on Categories Social MediaLeave a comment on How To Get A Video To Go Viral?

By Vanessa Humes

Did you catch the video of the frozen alligators? I mean, who didn’t? It reached hundreds of thousands of people across the world and grew their Facebook followers to over 12,000 likes. Just minutes down the road from ICND world headquarters in Ocean Isle Beach, NC, our clients and friends over at the Shallotte River Swamp Park took a few videos that they’ve been posting on Facebook, and all of the sudden it’s on the DailyMail and National Geographic! Who knew? Read More...

ICND Forms Distribution Partnership with Popular BookingPal

Posted on Categories Industry News, Property Management Software, Vacation Rental MarketingLeave a comment on ICND Forms Distribution Partnership with Popular BookingPal

Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!! Read More...

How To Generate Direct Bookings

Posted on Categories Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental Marketing, Vacation Rental Website Design, VRMA CommunityLeave a comment on How To Generate Direct Bookings

By Vanessa Humes

Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.

As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental Managers are concerned that they are going to lose valuable lead information. Read More...

Email Marketing: 5 Tips to Success in the Vacation Rental Industry

Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on Email Marketing: 5 Tips to Success in the Vacation Rental Industry

One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental marketing arsenal. But what makes a good email marketing campaign, or even a good email for that matter? Here are five tips you can use to improve or launch your next email campaign. Read More...

Palmetto Vacation Rentals Launches A Newly Redesigned Site

Posted on Categories Myrtle Beach Web DesignLeave a comment on Palmetto Vacation Rentals Launches A Newly Redesigned Site

The owners from Palmetto Vacation Rentals recently decided to upgrade their site. Len felt that the site was too busy and distracting for guests. Now it has streamlined specials, easier navigation putting the most important information into the hands of guests. Easier maintenance and administration reduces the amount of time spent supporting the site so the team can focus on helping guests to ‘Find The Best Myrtle Beach Vacation Rentals’ Read More...