866.249.6095
Not A Pyramid Scheme
How to Organize & Build Effective Internal Links
When it comes to Internal Links most people will just tell you to add links on each page to show Google your site’s pages are connected. This is just partially correct. There is a little more to Internal Linking than just adding links to a page. You can think of this process as a
Read more...
GA4 Explained: What It Is, How It’s Different & Everything You Need to Know
Table of contents
Overview of Universal Analytics
How Universal Analytics Works
How a User is defined in Universal Analytics
Why did Google Create GA4
How GA4 is different from Universal Analytics
The three new reporting identities in GA4
User ID vs Client ID vs Google Signals
What marketers can do with GA4
Read more...
3 Quick Steps To Repurpose Your Blog Content Into Video's Using An AI Video Generator.
Get Twice The SEO Reach With AI Created Content Using An AI Video Generator
Artificial intelligence has undeniably altered the field of digital marketing. Marketers employ artificial intelligence in a variety of ways to take their marketing campaigns to the next level, from incorporating chatbots to leveraging digital advertising.
Read more...
The Power Of Using Hashtags On Social Media
How can something as small as a # (hashtag) impact your bottom line?
The planning stage of a vacation can be equally as fun as the vacation itself. The dreaming stage plays a large role in the vacation and is fueled by anticipated memories. A Ted Talk in 2010 hosted by Daniel Kahneman spoke about “The riddle between Experience and
Read more...
What to Do for SEO When You’re Already Ranking #1
Nothing. Let that baby ride.
…I’m joking. Unless you’re 100% content with the traffic and revenue you’re bringing in at #1 (and don’t really care if you get passed for that position in the future), then that’s not the approach we’d recommend when it comes to your SEO.
There are quite a few things you can still be doing to im
Read more...
7 Steps to Refresh Your Old Website (and Rank Again!)
The internet has been around for nearly 30 years, and websites become faster and easier to use with each year that goes by. For some businesses, keeping their web presence fresh is part of their brand DNA. But for others, especially companies who have been around since before the dot com boom of the 90’s, their website isn’t as muc
Read more...
The 5 tips To Vacation Rental Photography | Guest Post
To stand out in the vacation rental industry you must have stunning photos that capture what’s great and unique about your space. Photography is an art but there are some fundamental things to know in order to get some amazing shots.
Read on and learn Hostaway’s Top 5 Tips for Vacation Rental Photography!
1. Landscape Photos in Hig
Read more...
Don't let 'SEO Agency Audits' & scare tactics trick you into better rankings
I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially when tools like SEM Rush or Moz spit out audit reports that have thousands of errors. These tools are NOT how you do vacation rental SEO. They are merel
Read more...
The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.
Why Should You Market Your Vacation Rental Management Business with Videos?
The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Video
Read more...
Dynamic vs Standard in Google Ads
Since the dawn of time (or at least when Google Ads was formed) Marketers have debated the infamous question of Dynamic Ads or Standard Ads. Phrases like, “it’s perfect for those that are lazy” and “I have more control this way”, have been popularly thrown out like misused Star Wars quotes. The conversation of the Dynamic-side vs t
Read more...