Periscope for Vacation Rental Managers

Periscope is the newest addition to the property manager’s tool bag. Use Twitter’s new live streaming app to market your properties instantly. Personalized videos increase the visibility of available rentals and allow you to connect with vacationers around the world. By combining the power of social networking and the advantages of

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How Guests Actually Book Vacation Rentals Online

  Online bookings. They’re wonderful, aren’t they? You just sit back and relax, while guests enter their credit card information into a checkout page, giving you money. If you’ve invested into a industry-leading vacation rental website design, you’ll start to increase your online booking percentage by a healthy margin. And, if

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Responsive Design: Not Just A Trend

Trends are often indicators of a collective shift in thinking and evolve into more substantial change on a large scale. Although many trends foreshadow things to come, shortsighted businesses often dismiss them as not worth the investment in time and money needed to keep current. Over the last few years in the web industry, respo

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How To Depersonalize Google Search Results

It’s the worst email we get. “I’m ranking very high in Google for keyword here!” I’m squeamish to check — and sadly, some of time, my worst fear is realized. I carefully craft an email with a harrowing punchline: “You’ve been personalized.”   What Is Personalization? Simply put, personalization is Google’s way to deliver bet

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6 Tactical Link Building Ideas That Work

When it comes to scoring big with Google, link building needs to be one of your most frequently used strategies. Optimizing your website for search engine results that put you on page one can be as basic as having high quality websites linking back to your site. Sounds simple enough, right? It can be if you take the right measures

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10 SEO Mistakes Managers Make When Redesigning a Website

Is your website looking a little dated lately and in need of a fresh, up-to-date look? Before embarking on a website redesign project, here are 10 mistakes to avoid that will have an impact on the SEO of your site: 1. Not Thinking About SEO From the Start When setting out on redesigning your vacation rental website, it is far too

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Gaining Real Estate With Your AdWords

  Looking to boost your Google AdWords presence? It doesn’t always have to come down to boosting your ad spend. Ad extensions are a great tool that can help draw in the attention of a potential customer by taking up more ad space than your competitors. These extensions can entice your customers by showing multiple links to yo

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Website Not Mobile Friendly? Watch Out For Devastating Results.

Over the past few years, sales of smartphones have exploded. Everywhere I look, I see people glued to the screen of their iPhone, Galaxy, or Nexus device. We have passed the point where only teenagers and tech hipsters own iPhones, now there is a good chance your parents and grandparents own one as well. In a study published earlie

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Beware The Poor Landing Page - Tips & Tricks On More Conversions With Paid Advertising

I can’t tell you how many times I’ve heard it. A client is not interested in pay per click ads as a potential advertising channel. They’ll say: But I’ve tried it before — the return was awful. Of course, most of the time, the ad account did a poor job with: Match types Keyword grouping Negative keywords Poor quality score a

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How a New Website Can Help Your Traffic

Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on

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