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Case Study: Email Collection Turns In $517,436 In Bookings
As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?
At ICND, we’ve spent lots of time working on the tactical part of email marketing messages: what’s the best time to send, what segmen
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ICND Featured As VRM Intel's Best Websites of 2015
Congratulations to Amy Hinote of VRM Intel for the first and second issue of VRM Intel Magazine. Many Vacation Rental Manager’s and Industry Suppliers follow her site religiously for industry news and information.
ICND is honored to have had one of our websites – www.DeepCreekVacations.com featured on VRM Intel’s Best Websites of 2
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SEO For Your Property Pages Explained
As you’re probably aware, SEO is a critical marketing channel if you want your vacation rental website to grow and book more stays in 2016 and beyond. Typically, clients want to rank for highly competitive keywords like “Myrtle Beach rentals” or whichever area you’re working with. While this is possible, it’s a long path to su
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Mobile Bookings Are On The Rise [20+ Sites Data]
Let’s face it, there’s one word we’re all sick and tired of hearing:
Mobile, mobile, mobile.
It’s a topic we haven’t been able to get away from since responsive web design came back in vogue a few years ago.
Well, today I’m here to tell you that responsive design is great — but it’s a foregone conclusion nowadays that your website
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Periscope for Vacation Rental Managers
Periscope is the newest addition to the property manager’s tool bag. Use Twitter’s new live streaming app to market your properties instantly. Personalized videos increase the visibility of available rentals and allow you to connect with vacationers around the world.
By combining the power of social networking and the advantages of
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How Guests Actually Book Vacation Rentals Online
Online bookings.
They’re wonderful, aren’t they? You just sit back and relax, while guests enter their credit card information into a checkout page, giving you money.
If you’ve invested into a industry-leading vacation rental website design, you’ll start to increase your online booking percentage by a healthy margin. And, if
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Responsive Design: Not Just A Trend
Trends are often indicators of a collective shift in thinking and evolve into more substantial change on a large scale. Although many trends foreshadow things to come, shortsighted businesses often dismiss them as not worth the investment in time and money needed to keep current.
Over the last few years in the web industry, respo
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How To Depersonalize Google Search Results
It’s the worst email we get.
“I’m ranking very high in Google for keyword here!”
I’m squeamish to check — and sadly, some of time, my worst fear is realized.
I carefully craft an email with a harrowing punchline:
“You’ve been personalized.”
What Is Personalization?
Simply put, personalization is Google’s way to deliver bet
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6 Tactical Link Building Ideas That Work
When it comes to scoring big with Google, link building needs to be one of your most frequently used strategies. Optimizing your website for search engine results that put you on page one can be as basic as having high quality websites linking back to your site. Sounds simple enough, right? It can be if you take the right measures
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10 SEO Mistakes Managers Make When Redesigning a Website
Is your website looking a little dated lately and in need of a fresh, up-to-date look? Before embarking on a website redesign project, here are 10 mistakes to avoid that will have an impact on the SEO of your site:
1. Not Thinking About SEO From the Start
When setting out on redesigning your vacation rental website, it is far too
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