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How to Expertly Craft Your FlipKey Listing
By: Kelsey Readyhough
FlipKey research shows that those searching for a rental property online may visit up to 4 vacation rental websites and inquire on about 7 properties before actually booking a reservation. In this saturated market, it’s important to set your listing apart from the crowd in order to maximize your property’s ear
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Problem Upload, the tale of image sizing
Problem UploadThe tale of image sizing, size does matter
The sizing of your images impacts many things. You may incur upload problems due to the file size which can cause your computer to freeze while in the upload process. Also, even if a large image size does upload it can contribute to speed issues on your site, making your sit
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Effective Placement of Links in Email Marketing
Email marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!
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Throwback Thursday: More Than Just an Invoice
It was the summer of 1999 and the one man operation that is Brandon Sauls, was just getting his feet wet. While running a charter boat service, Brandon became acquainted with some folks over at Century Contractors based out of Matthew, NC. Already well versed in web development, Mr. Sauls was offered a chance to manage Century Cont
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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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Why Your Website MUST be Mobile Friendly
You’ve heard it before. The amount of people browsing the internet on a mobile device is growing every day. According to a recent article in the Washington Post “Mobile Internet use will continue to surge over the next five years, at a rate of 66 percent each year.” According to this same article mobile traf
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Tracking Offline Vacation Rental Marketing with Google Analytics
As a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely concerned with online visibility, we also are aware that many conversions, advertising and promotion happen offline. From phone call conversio
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Pinterest Features that Vacation Rental Managers Can't Live Without
Pinterest is buzzing through everyone’s feed on a weekly basis it seems, but have you really taken the time to see how YOUR business can leverage this network?
First, let’s set the tone for where Pinterest stacks up to the other social media sites.
70 Million Users
60% Female
20% of all US women
With all of the buzz around thi
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Are Your Eblasts Converting How They Should?
You’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method, and we don’t see the importance of email marketing going away any time soon. But are you gaining all the leads you should be? Is your campaign wo
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The Results Are In - VRMA Attendees Love ICND!
ICND team members Brandon Sauls and David Hutnik were recently selected to speak at the Vacation Rental Managers Association (VRMA) Annual Conference in Nashville Tennessee this past October 2013. As one of the leading Internet Marketing and Web Design Companies in the industry, we thought; what better topic than to teach industry
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