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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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Why Your Website MUST be Mobile Friendly
You’ve heard it before. The amount of people browsing the internet on a mobile device is growing every day. According to a recent article in the Washington Post “Mobile Internet use will continue to surge over the next five years, at a rate of 66 percent each year.” According to this same article mobile traffic will outgrow l
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Tracking Offline Vacation Rental Marketing with Google Analytics
As a company with lots of vacation rental clients, we’re well versed in methods that vacation rental managers use in their own marketing tactics, both online and offline. While we’re largely concerned with online visibility, we also are aware that many conversions, advertising and promotion happen offline. From phone call conversio
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Pinterest Features that Vacation Rental Managers Can't Live Without
Pinterest is buzzing through everyone’s feed on a weekly basis it seems, but have you really taken the time to see how YOUR business can leverage this network?
First, let’s set the tone for where Pinterest stacks up to the other social media sites.
70 Million Users
60% Female
20% of all US women
With all of the buzz around thi
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Are Your Eblasts Converting How They Should?
You’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method, and we don’t see the importance of email marketing going away any time soon. But are you gaining all the leads you should be? Is your campaign wo
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The Results Are In - VRMA Attendees Love ICND!
ICND team members Brandon Sauls and David Hutnik were recently selected to speak at the Vacation Rental Managers Association (VRMA) Annual Conference in Nashville Tennessee this past October 2013. As one of the leading Internet Marketing and Web Design Companies in the industry, we thought; what better topic than to teach industry
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Property Detail Pages- A Picture is Worth a Thousand Words
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You’ve heard it before- A picture is worth a thousand words. Why not utilize your website to really showcase your properties?
Tips for Utilizing Photos on your Property Detail Pages;
Make sure your pictures are up to date. If you cannot take new pictur
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Clearing your cache and why it's important.
Websites can be composed of thousands of files, and your browser will save pieces of websites. Browsers will use these cached files because it helps to load the website much faster. When we make a change to your website we need to update some of those files. If we change a file that your browser has cached, then you may not see the
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Enormous Response From The 2013 VRMA Conference
Did you make it the VRMA Annual conference in Nashville, TN? Then you may have heard our session on “How to Leverage Social Media Like A Pro”. We can’t thank you enough for your enthusiasm and support. Many attendees came up to our presenters, Brandon Sauls and David Hutnik, to tell them things like:
“You guys did great! It was my
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The Anatomy of a Perfect Facebook Post
When it comes to Facebook, there is no one-size-fits-all type of formula that is going to work for everyone; however, there are simple things that you can do to improve your results no matter what type of business you have. We are going to cover "The Anatomy of a Perfect Facebook Post" in this article to give you an edge and
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