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How to take advantage of Google Search Trends
Google trends is one of the best and most versatile tools available for any marketer out there. There are literally billions upon billions of searches performed in Google every single day. So why not gather that information and use it at your will? You can use Google trends to discover basic data about your brand, your market share
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Top 5 Rental Website Conversion Tactics to Boost your Bookings
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving t
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ICND scored VRM Intel’s 2016 Best New Vacation Rental Website!
The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Do
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Facebook Live : Successful Business Tactics
Are you looking to improve your social media engagement? Live streaming may be your key. Last year, apps like snapchat and periscope grew in rapid popularity. Other brands started to jump on the live streaming bandwagon. Facebook has now integrated this feature. You can integrate this into your vacation rental marketing plan and st
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Case Study: Email Collection Turns In $517,436 In Bookings
As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?
At ICND, we’ve spent lots of time working on the tactical part of email marketing messages: what’s the best time to send, what segmen
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ICND Featured As VRM Intel's Best Websites of 2015
Congratulations to Amy Hinote of VRM Intel for the first and second issue of VRM Intel Magazine. Many Vacation Rental Manager’s and Industry Suppliers follow her site religiously for industry news and information.
ICND is honored to have had one of our websites – www.DeepCreekVacations.com featured on VRM Intel’s Best Websites of 2
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SEO For Your Property Pages Explained
As you’re probably aware, SEO is a critical marketing channel if you want your vacation rental website to grow and book more stays in 2016 and beyond. Typically, clients want to rank for highly competitive keywords like “Myrtle Beach rentals” or whichever area you’re working with. While this is possible, it’s a long path to su
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Mobile Bookings Are On The Rise [20+ Sites Data]
Let’s face it, there’s one word we’re all sick and tired of hearing:
Mobile, mobile, mobile.
It’s a topic we haven’t been able to get away from since responsive web design came back in vogue a few years ago.
Well, today I’m here to tell you that responsive design is great — but it’s a foregone conclusion nowadays that your website
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Periscope for Vacation Rental Managers
Periscope is the newest addition to the property manager’s tool bag. Use Twitter’s new live streaming app to market your properties instantly. Personalized videos increase the visibility of available rentals and allow you to connect with vacationers around the world.
By combining the power of social networking and the advantages of
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How Guests Actually Book Vacation Rentals Online
Online bookings.
They’re wonderful, aren’t they? You just sit back and relax, while guests enter their credit card information into a checkout page, giving you money.
If you’ve invested into a industry-leading vacation rental website design, you’ll start to increase your online booking percentage by a healthy margin. And, if
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