ICND Forms Distribution Partnership with Popular BookingPal

Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!! This is wonderful news for clients of InterCoastal Net Designs because it

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5 Tactics to Boost Local Traffic to your Vacation Rental Website

You may be wondering "Why, as a Vacation Rental Company, should we be concerned with Local Traffic to our website?" and rightfully so. There can be two ways of thinking about local traffic and local search: Actual Local Searchers This type of Internet Searcher is someone who is searching from a relatively local geographic loca

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How To Generate Direct Bookings

By Vanessa Humes Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway. As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental M

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Email Marketing: 5 Tips to Success in the Vacation Rental Industry

One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental

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The Cart Abandonment Mystery: Solved for Vacation Rentals

We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating r

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Get Less Abandoned Bookings

4 Quick Wins for Getting More Direct Bookings By Vanessa Humes As vacation rental marketers, we work so hard to get visitors to the website and into the booking funnel. We watch them spend minutes on the site (using technology like HotJar) finding the perfect rental and even get to the booking page. But then it happens. The mouse s

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How to take advantage of Google Search Trends

Google trends is one of the best and most versatile tools available for any marketer out there. There are literally billions upon billions of searches performed in Google every single day. So why not gather that information and use it at your will? You can use Google trends to discover basic data about your brand, your market share

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Top 5 Rental Website Conversion Tactics to Boost your Bookings

Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving t

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ICND scored VRM Intel’s 2016 Best New Vacation Rental Website!

The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Do

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Facebook Live : Successful Business Tactics

Are you looking to improve your social media engagement? Live streaming may be your key. Last year, apps like snapchat and periscope grew in rapid popularity. Other brands started to jump on the live streaming bandwagon. Facebook has now integrated this feature. You can integrate this into your vacation rental marketing plan and st

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