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Axis Websites Built For Speed
There’s no doubt that for a vacation rental management company, their website is an integral of their business. Similar to the vacation rental managers themselves, the VRM’s website must take on multiple key roles and excel at these in order to serve as a strong pillar for the company.
From representing t
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How to Drive More Traffic & Bookings by Optimizing Meta Titles
There’s a couple of essentials every page of a website needs in order for those pages to rank well in search engines. Those include header tags, on-page content, meta descriptions, and most importantly, meta titles (also known as title tags).
If you don’t work in the programming or digital marketing fields, you’ve probably never he
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PPC and SEO: 5 Ways to Get Them Working Together
Whenever you hear about PPC and SEO, both tend to be separated into their own groups.
SEO is all about optimizing content to rank better in search engines. On the other hand, PPC is all about driving traffic quickly to your landing pages, doing so by capturing the customer’s attention in the ad copy.
When you combine th
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5 Simple SEO Tips for Your Vacation Rentals
Are you a vacation rental owner looking to get more traffic to your website? SEO can be a powerful tool to help you do just that. But if you’re just getting started, it can seem daunting. Don’t worry – this blog post will provide you with 5 simple SEO tips you can implement quickly and easily to boost your website’s visibility in s
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New Year, New Marketing Tips & Tricks!
As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
“Do I use a professional agency to help me manage all the changes I keep hearing abou
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Will 'Hosts' Be Replacing Traditional VRMs in 2023?
Those of you who know me or have seen me present at conferences know I love my soapboxes! I can get sidetracked into a rant at any time, especially when I am passionate about something like vacation rental seo. But that’s half the fun of it right? Not being
Airbnb is now a household name, just like Kleenex.
Pre-2019: “Oh, are you
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Building an Online Presence - Tips + Tricks
Creating and establishing an online presence is an essential key component for success in the digital world we live in. With the significant rise of remote work and the need for consumers to have online access to services and businesses, especially since COVID-19, creating a basic foundation online is necessary and obtainable for c
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Performance Max PPC Campaign
Powerful Name For New Campaign Approach
The newest addition to the Google Ads catalog of Campaign Types has been called Performance Max. This new campaign allows your ads to be seen across several Google partner sites; such as, Gmail, You Tube, and even Google Maps. This new member of the Google Ads squad seems to be the Superman (
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4 Reasons your Vacation Rental Website Needs a Blog
We understand that your vacation rental website is essential to your business to keep your guests ready for their next vacation. But have you thought, “Do we really need a blog on our website?” and “How will this help my vacation rental website?” We at ICND have been asked these two questions multiple times when setting up new site
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Why keyword research is still the #1 SEO priority
An awful lot has been written about keywords over the years. Way back when the internet was still new, the only thing website owners had to do to rank well on search engines was stuff their content with a small number of keywords and phrases. There is a lot more to it today, but keywords are still critically important.
They are so
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