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Only Dead Fish Go with the Flow
Are You Swimming Into or Against the Current?
I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many
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Digital Marketing Myth 1 of 4: Your Google Analytics Data is CORRECT
Myth #1: Analytics is always correct!
As a digital marketing agency we hear a lot of wives tales when it comes to vacation rental marketing. Many of these myths exist in the Vacation Rental Industry when it comes to marketing and can really cause confusion when it comes to measuring results. We are all about the truth, and nothing
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How To Get A Video To Go Viral?
By Vanessa Humes
Did you catch the video of the frozen alligators? I mean, who didn’t? It reached hundreds of thousands of people across the world and grew their Facebook followers to over 12,000 likes. Just minutes down the road from ICND world headquarters in Ocean Isle Beach, NC, our clients and friends over at the Shallotte Riv
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3 Mistakes You’re Making With Social Media
Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases,
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ICND Forms Distribution Partnership with Popular BookingPal
Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!!
This is wonderful news for clients of InterCoastal Net Designs because it
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5 Tactics to Boost Local Traffic to your Vacation Rental Website
You may be wondering "Why, as a Vacation Rental Company, should we be concerned with Local Traffic to our website?" and rightfully so.
There can be two ways of thinking about local traffic and local search:
Actual Local Searchers
This type of Internet Searcher is someone who is searching from a relatively local geographic loca
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How To Generate Direct Bookings
By Vanessa Humes
Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.
As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental M
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Email Marketing: 5 Tips to Success in the Vacation Rental Industry
One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental
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The Cart Abandonment Mystery: Solved for Vacation Rentals
We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating r
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Get Less Abandoned Bookings
4 Quick Wins for Getting More Direct Bookings
By Vanessa Humes
As vacation rental marketers, we work so hard to get visitors to the website and into the booking funnel. We watch them spend minutes on the site (using technology like HotJar) finding the perfect rental and even get to the booking page. But then it happens. The mouse s
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