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Vacation Rental Managers: Managing Your Online Presence and Digital Marketing Efforts During the Coronavirus (Covid-19) Pandemic
The coming months will test the resolve and perseverance of the vacation rental industry. The impacts will be unique to each area and business. We must now confront the real human toll this Pandemic can have on our communities first and foremost. We are now seeing, as of this writing, the giants of industry across the globe make ha
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Vacation Rental Week 2020
We are super excited to be participating with the VRMA in the first ever Vacation Rental Week! This week is about bringing awareness to the benefits of professionally managed vacation rentals for guests and property owners. It’s definitely hard to stand out against the crowd in the vacation rental industry especially with an abunda
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Content Audit Guide: Increase Ranking & Improve User Experience
A How To Guide on Deleting Content
What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
How does it help?
Just like our closets, laundry rooms, atti
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What's Your 2020 Social Media Plan Look Like?
Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.
What sort of audience are you going to target?
How are you going to increase your engagement with your content?
Overall, how are you going to leverage your social c
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Basic online security tips to keep you safe in 2020
Home Alone running scared
The internet today is forever more complex and vast since it’s conception. From AOL online to hoping your mom doesn’t pickup the phone while your downloading, a lot has changed. One of the biggest problems we face today is cyber security. Many businesses are becoming victims to a slew of hackers.
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Thank You Veterans!
Here at ICND, we want to thank all the Veterans for their service. We want to especially thank one of our own. Joe Bonselaar works in the SEO department as one of our SEO Specialists. Joe served in the United States Marine Corps from 2006 – 2011. He enlisted right after high school. He served in Security Forces and as an Infantry M
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Google Ads - Better Start Equals A Better Return on Investment
Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid p
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What Google Analytics stats Matter for Vacation Rental Websites & Resort Websites
Google Analytics is a free website analytics tool first released in 2005. Today nearly every website utilizes this service or the premium 360 version to make informed decisions about developing their websites and more importantly to Google, how to spend their digital ad dollars. Google has, over the years, greatly expanded and impr
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Google shakes up vacation rental managers with their new Google Hotel Ads
A few weeks ago, Google rolled out their new Vacation Rental Search which they’ve integrated with Google Hotels. The Vacation Rental Search allows users to browse vacation rentals without the need to ever leave Google.
Much like Google Flights, the Vacation Rental Search enhances user experience by simplifying the booking process.
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What's Beers & Idears?
The word is out – ICND has been traveling across the country with our partners for vacation rental seminars but some of you might be left wondering: What exactly is Beers & Idears? We sat down with Director of Sales & Marketing, Vanessa Humes, to answer all of your questions.
Q: Tell us about Beers & Idears.
VH
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