866.249.6095Category: Pay Per Click
The Game-Changing Role of AI in Vacation Rental Advertising
With the growing influence of AI in digital marketing, many property managers are curious about how this technology can help them improve their own advertising efforts. The truth is, AI is transforming the world of marketing. It has enormous potential to help businesses stand out in a highly competitive market.
If you’re in the vac
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PPC and SEO: 5 Ways to Get Them Working Together
Whenever you hear about PPC and SEO, both tend to be separated into their own groups.
SEO is all about optimizing content to rank better in search engines. On the other hand, PPC is all about driving traffic quickly to your landing pages, doing so by capturing the customer’s attention in the ad copy.
When you combine th
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New Year, New Marketing Tips & Tricks!
As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
“Do I use a professional agency to help me manage all the changes I keep hearing abou
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The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.
Why Should You Market Your Vacation Rental Management Business with Videos?
The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Video
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GEO TARGETING IN THE COVID-19 ERA
Are you managing your Adwords budget efficiently during COVID-19 travel?
In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be
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Google Ads - Better Start Equals A Better Return on Investment
Google Ads can be a great source of revenue for your company as well as a better way to get your brand on top of the page. The downside of Google Ads is that if you do not approach it properly, you can end up investing more than you bring in. Just like anything you approach in the business world, the best approach is with a solid p
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How To Generate Direct Bookings
By Vanessa Humes
Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.
As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental M
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Gaining Real Estate With Your AdWords
Looking to boost your Google AdWords presence? It doesn’t always have to come down to boosting your ad spend. Ad extensions are a great tool that can help draw in the attention of a potential customer by taking up more ad space than your competitors.
These extensions can entice your customers by showing multiple links to yo
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Beware The Poor Landing Page - Tips & Tricks On More Conversions With Paid Advertising
I can’t tell you how many times I’ve heard it.
A client is not interested in pay per click ads as a potential advertising channel. They’ll say:
But I’ve tried it before — the return was awful.
Of course, most of the time, the ad account did a poor job with:
Match types
Keyword grouping
Negative keywords
Poor quality score a
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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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