Category: Industry News

Have Your Cake and E-E-A-T It Too

The ICND Guide to Maintaining the Human Edge in an AI world If you spend three minutes searching for "vacation rental AI" right now, you'll probably end up feeling like you're standing in the middle of a digital windstorm. Everything feels volatile, rankings are shifting, and there's a sense that the ground is moving faster than we

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ICND Announces New Partnership with OwnerRez

We’re thrilled to announce that InterCoastal Net Designs (ICND) is officially partnering with OwnerRez! This partnership combines ICND’s proven digital marketing and website expertise with OwnerRez’s powerful property management software, providing vacation rental professionals with the complete toolkit they need

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Guest Reviews: The Next Leverage Point for Vacation Rental Managers

By: Guest Contributor, Adam Norko from Reva How do managers use smart guest review review strategies to gain a leg up on the competition? Vacation rentals have evolved over the last few decades – moving from a niche category to one of the preferred ways to travel. Booming demand is great for the industry. But the growth h

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Decoding the Data: How to Leverage GA4 Insights for Vacation Rental Success

Are you feeling left out of the loop? Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join our club and provide you with all the insider tips & tricks that you’ve been missing out of since the launch of GA4. In the competitive world of vacation renta

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Will 'Hosts' Be Replacing Traditional VRMs in 2023?

Those of you who know me or have seen me present at conferences know I love my soapboxes! I can get sidetracked into a rant at any time, especially when I am passionate about something like vacation rental seo. But that’s half the fun of it right? Not being Airbnb is now a household name, just like Kleenex. Pre-2019: “Oh, are you

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9 FAQ's About Google Analytics 4 (GA4)

The rumors are true Google has set a date to deprecate Universal Analytics – July 1 2023. The marketing team here at InterCoastal Net Designs has been working diligently behind the scenes to ensure that we are at the forefront of this switch. Fielding questions about GA4 and assisting clients with this migration is a main priority.

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National Travel & Tourism Week

Cheers to the 39th annual National Travel & Tourism Week (NTTW), happening on May 1st through the 7th! This is a time when travel and tourism professionals come together to discuss the value of the travel industry. From our economy and businesses to our personal lives, the travel industry holds value in every aspect of today’s

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Top Advantages of Booking Direct for #BookDirect Day

Book Direct Day is almost here! Now would be a great time to remind your guests about the advantages of booking directly to your website. This is a great topic for an email marketing campaign as well. If you don’t have an email marketing strategy yet, be sure to check our page , get some ideas, and even reach out to the team for fu

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Six Reasons Vacation Rentals Will Thrive in 2022 (& Why 2023+ Won't)

It’s no surprise that 2021 was a spectacular year for all of us. It just goes to show you that vacation rentals and vacations in general are heavily impacted by the conditions that surround us. COVID thrusted us into a “supply without demand” to a “demand without supply scenario” almost instantly, and with the virus still not out o

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How to transition into working remotely: With a set of free tools

At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually. The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with

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