Gaining Real Estate With Your AdWords
Looking to boost your Google AdWords presence? It doesn’t always have to come down to boosting your ad spend. Ad extensions are a great tool that can help draw in the attention of a potential customer by taking up more ad space than your competitors.
These extensions can entice your customers by showing multiple links to yo
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Website Not Mobile Friendly? Watch Out For Devastating Results.
Over the past few years, sales of smartphones have exploded. Everywhere I look, I see people glued to the screen of their iPhone, Galaxy, or Nexus device. We have passed the point where only teenagers and tech hipsters own iPhones, now there is a good chance your parents and grandparents own one as well. In a study published earlie
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Beware The Poor Landing Page - Tips & Tricks On More Conversions With Paid Advertising
I can’t tell you how many times I’ve heard it.
A client is not interested in pay per click ads as a potential advertising channel. They’ll say:
But I’ve tried it before — the return was awful.
Of course, most of the time, the ad account did a poor job with:
Match types
Keyword grouping
Negative keywords
Poor quality score a
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How a New Website Can Help Your Traffic
Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on
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Find A Proven Solution When Choosing Your Next Property Management Software
Things To Consider When Choosing A PMS
Choosing a property management software is an important choice for any vacation rental company. The property management software is the “engine” for your booking process. Choosing the right engine is critical to the success of your rental company, and like car engines, they are expensive and d
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ICND Partners with FLY ILM for a New Website
InterCoastal Net Designs (ICND) is excited to announce that we are in the development stage of a new custom designed, responsive website for the Wilmington International Airport. We had our kick off meeting at the airport in May of this year, and are hoping to have this project completed by early fall. Features of this new website
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Learn Why Taking Better Photos Is Like Hitting The Jackpot On Your Vacation Rental Website
You know the old saying; you only get one chance to make a first impression. Well as it turns out that saying is true, and just thinking about it brings back awkward memories of high school, my first date, and freshman orientation. If you can relate to what I am saying then you know that awkward first impressions are usually caused
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New Email Marketing Laws That You Must Know as a Vacation Rental Marketer
I’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight some essential points to follow and provide you an action plan for compliance.
What this is about:
The Canadian Anti-Spam Legislat
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How to Survive in a 'Not Provided' World
If you are using Google Analytics (and who isn’t, right?), you have been noticing for quite some time now, an increase in the dreaded ‘not provided’ term. Google has been on a mission to encrypt all search data and if the trend continues we very well may see keyword data 100% ‘not provided’.
This decision has left a lot of website
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The $1 Facebook Ad Trick
First and Foremost, this is not really a “trick”. Anytime you try to game the system in internet marketing, you’re going to get caught and there will be consequences. Today’s topic is about uncovering a really unique opportunity using Facebook ads that not many people know about.
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