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Learn Why Taking Better Photos Is Like Hitting The Jackpot On Your Vacation Rental Website
You know the old saying; you only get one chance to make a first impression. Well as it turns out that saying is true, and just thinking about it brings back awkward memories of high school, my first date, and freshman orientation. If you can relate to what I am saying then you know that awkward first impressions are usually caused
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New Email Marketing Laws That You Must Know as a Vacation Rental Marketer
I’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight some essential points to follow and provide you an action plan for compliance.
What this is about:
The Canadian Anti-Spam Legislat
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How to Survive in a 'Not Provided' World
If you are using Google Analytics (and who isn’t, right?), you have been noticing for quite some time now, an increase in the dreaded ‘not provided’ term. Google has been on a mission to encrypt all search data and if the trend continues we very well may see keyword data 100% ‘not provided’.
This decision has left a lot of website
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The $1 Facebook Ad Trick
First and Foremost, this is not really a “trick”. Anytime you try to game the system in internet marketing, you’re going to get caught and there will be consequences. Today’s topic is about uncovering a really unique opportunity using Facebook ads that not many people know about.
Before we get into the secr
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How to Expertly Craft Your FlipKey Listing
By: Kelsey Readyhough
FlipKey research shows that those searching for a rental property online may visit up to 4 vacation rental websites and inquire on about 7 properties before actually booking a reservation. In this saturated market, it’s important to set your listing apart from the crowd in order to maximize your property’s ear
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Problem Upload, the tale of image sizing
Problem UploadThe tale of image sizing, size does matter
The sizing of your images impacts many things. You may incur upload problems due to the file size which can cause your computer to freeze while in the upload process. Also, even if a large image size does upload it can contribute to speed issues on your site, making your sit
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Effective Placement of Links in Email Marketing
Email marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!
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Throwback Thursday: More Than Just an Invoice
It was the summer of 1999 and the one man operation that is Brandon Sauls, was just getting his feet wet. While running a charter boat service, Brandon became acquainted with some folks over at Century Contractors based out of Matthew, NC. Already well versed in web development, Mr. Sauls was offered a chance to manage Century Cont
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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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Why Your Website MUST be Mobile Friendly
You’ve heard it before. The amount of people browsing the internet on a mobile device is growing every day. According to a recent article in the Washington Post “Mobile Internet use will continue to surge over the next five years, at a rate of 66 percent each year.” According to this same article mobile traffic will outgrow l
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