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9 FAQ's About Google Analytics 4 (GA4)
The rumors are true Google has set a date to deprecate Universal Analytics – July 1 2023. The marketing team here at InterCoastal Net Designs has been working diligently behind the scenes to ensure that we are at the forefront of this switch. Fielding questions about GA4 and assisting clients with this migration is a main priority.
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Make Social Media Fun Again (and with ROI in mind)
When it comes to making social media fun again for your vacation rental company, there isn’t a playbook that tells you exactly how to increase your following or bookings – much less your ROI! Yet, there are platforms and tools that can help you unlock valuable information so you can increase those numbers yourself.
Having a s
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How to Use UTM Links to Enhance Your Marketing
Have you ever visited a website via a link posted on Facebook or Twitter and seen a giant URL similar to the one below? This is what it looks like when you add UTM codes to your links!
Screenshot of a website URL that has UTM parameters attached to it.
All of the information included after:
“https://www.icoastalnet.com/
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National Travel & Tourism Week
Cheers to the 39th annual National Travel & Tourism Week (NTTW), happening on May 1st through the 7th! This is a time when travel and tourism professionals come together to discuss the value of the travel industry. From our economy and businesses to our personal lives, the travel industry holds value in every aspect of today’s
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Vacation Rental Week 2022
ICND is excited to kick off Vacation Rental Week—a week-long celebration of professionally-managed vacation rentals, the industry, and the unmatched benefits & value they offer guests. The possibilities for your next getaway are endless! #VacationRentalWeek
Vacation rentals are the ideal, cost-effective choice for family trips.
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Staying Healthy While Remote Working
With all that the industry has been through in the past few years, remote working has become, almost, a new norm. The short, two minute commute from your kitchen to your couch, the wait for your computer to load, and boom, you are now “clocked in”.
For all of those that still work remotely from home, we may not have to fight the un
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Top Advantages of Booking Direct for #BookDirect Day
Book Direct Day is almost here! Now would be a great time to remind your guests about the advantages of booking directly to your website. This is a great topic for an email marketing campaign as well.
If you don’t have an email marketing strategy yet, be sure to check our page , get some ideas, and even reach out to the team for fu
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Six Reasons Vacation Rentals Will Thrive in 2022 (& Why 2023+ Won't)
It’s no surprise that 2021 was a spectacular year for all of us. It just goes to show you that vacation rentals and vacations in general are heavily impacted by the conditions that surround us. COVID thrusted us into a “supply without demand” to a “demand without supply scenario” almost instantly, and with the virus still not out o
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How to Work Remotely During the Holidays
The holidays are here! Which means balancing work and upcoming holiday celebrations. Here, you can learn 5 simple tips for how to successfully work remotely during the holidays and crush this holiday season!
1. Remember your chargers
There’s nothing worse than working away and getting this message:
You reach for your charger, a
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Image SEO
How to optimize images for SEO
In the world of SEO there are thousands of little things that can be done. Sure it’s the little things, but all of those little things will add up and can make a big difference. One of those things we are going to talk about today are images. So let’s get started.
Optimal Image Sizing
The file size of
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