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New Year, New Marketing Tips & Tricks!
As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
“Do I use a professional agency to help me manage all the changes I keep hearing abou
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Will 'Hosts' Be Replacing Traditional VRMs in 2023?
Those of you who know me or have seen me present at conferences know I love my soapboxes! I can get sidetracked into a rant at any time, especially when I am passionate about something like vacation rental seo. But that’s half the fun of it right? Not being
Airbnb is now a household name, just like Kleenex.
Pre-2019: “Oh, are you
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Building an Online Presence - Tips + Tricks
Creating and establishing an online presence is an essential key component for success in the digital world we live in. With the significant rise of remote work and the need for consumers to have online access to services and businesses, especially since COVID-19, creating a basic foundation online is necessary and obtainable for c
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Performance Max PPC Campaign
Powerful Name For New Campaign Approach
The newest addition to the Google Ads catalog of Campaign Types has been called Performance Max. This new campaign allows your ads to be seen across several Google partner sites; such as, Gmail, You Tube, and even Google Maps. This new member of the Google Ads squad seems to be the Superman (
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4 Reasons your Vacation Rental Website Needs a Blog
We understand that your vacation rental website is essential to your business to keep your guests ready for their next vacation. But have you thought, “Do we really need a blog on our website?” and “How will this help my vacation rental website?” We at ICND have been asked these two questions multiple times when setting up new site
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Why keyword research is still the #1 SEO priority
An awful lot has been written about keywords over the years. Way back when the internet was still new, the only thing website owners had to do to rank well on search engines was stuff their content with a small number of keywords and phrases. There is a lot more to it today, but keywords are still critically important.
They are so
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9 FAQ's About Google Analytics 4 (GA4)
The rumors are true Google has set a date to deprecate Universal Analytics – July 1 2023. The marketing team here at InterCoastal Net Designs has been working diligently behind the scenes to ensure that we are at the forefront of this switch. Fielding questions about GA4 and assisting clients with this migration is a main priority.
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Make Social Media Fun Again (and with ROI in mind)
When it comes to making social media fun again for your vacation rental company, there isn’t a playbook that tells you exactly how to increase your following or bookings – much less your ROI! Yet, there are platforms and tools that can help you unlock valuable information so you can increase those numbers yourself.
Having a s
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How to Use UTM Links to Enhance Your Marketing
Have you ever visited a website via a link posted on Facebook or Twitter and seen a giant URL similar to the one below? This is what it looks like when you add UTM codes to your links!
Screenshot of a website URL that has UTM parameters attached to it.
All of the information included after:
“https://www.icoastalnet.com/
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National Travel & Tourism Week
Cheers to the 39th annual National Travel & Tourism Week (NTTW), happening on May 1st through the 7th! This is a time when travel and tourism professionals come together to discuss the value of the travel industry. From our economy and businesses to our personal lives, the travel industry holds value in every aspect of today’s
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