866.249.6095Category: Email Marketing
New Year, New Marketing Tips & Tricks!
As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts.
“Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?”
“Do I use a professional agency to help me manage all the changes I keep hearing abou
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What's Next for GDPR and Your Website?
On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some time. At ICND we’ve put in the research and developed tactics necessary to assist our customers with this transition.
There are many moving parts to GDPR, but th
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Email Marketing: 5 Tips to Success in the Vacation Rental Industry
One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental
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The Cart Abandonment Mystery: Solved for Vacation Rentals
We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating r
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Case Study: Email Collection Turns In $517,436 In Bookings
As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?
At ICND, we’ve spent lots of time working on the tactical part of email marketing messages: what’s the best time to send, what segmen
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New Email Marketing Laws That You Must Know as a Vacation Rental Marketer
I’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight some essential points to follow and provide you an action plan for compliance.
What this is about:
The Canadian Anti-Spam Legislat
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Effective Placement of Links in Email Marketing
Email marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!
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The Pragmatic Approach for Targeting Vacationer Demographics
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mi
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Are Your Eblasts Converting How They Should?
You’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method, and we don’t see the importance of email marketing going away any time soon. But are you gaining all the leads you should be? Is your campaign wo
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Whatever happened to email marketing?
Nothing. It's still there in force. It might not be the coolest kid on the block, but it's still the biggest on the playground. So, yeah…everyone is talking about social media, but forget email marketing at your own peril.
First of all, email marketing isn't new, not even close…but businesses and marketers are still trying to get i
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