Are you looking to improve your social media engagement? Live streaming may be your key. Last year, apps like snapchat and periscope grew in rapid popularity. Other brands started to jump on the live streaming bandwagon. Facebook has now integrated this feature. You can integrate this into your vacation rental marketing plan and stay ahead of your competition.
Facebook lets you broadcast in real time. You don’t need fancy equipment, no hours of editing the material, and the live video option is built right into Facebook. The need for extra apps is gone. Just open the Facebook home page of your Profile or Page, click on the “status” button at the top, and choose the Live video icon.
Live streaming is all about connecting and interacting with your audience. It creates a personal presence that traditional videos don’t convey. It gives your customers a behind the scenes look on how beautiful your properties are and the amenities that make your properties special. You can tease your customers with how beautiful the weather is, or new properties that will be available to rent soon.
Customer service is an integral part of any business. Chances are, you get emailed and asked the same questions over and over. It is very important to answer every single question, even if it has been repeated several times.
For example, you can live stream a FAQ session. When you are finished it creates an archive that you can share with your customers and customer service team alike, so everyone is on the same page.
Below, are some tips of how you can utilize Facebook Live:
•Tell fans when you’re broadcasting ahead of time. Show the fans what they are missing by showcasing the scenic aspects of your area.
•Poll the audience : ask them what they like about your company and what you can improve upon. This is your chance to assess your strengths and weaknesses
•Asks viewers to subscribe to live notifications
•Say hello to commenters! Respond to their comments live!
•Share a success story
With Facebook live, you have the potential to reach everyone who follows you on Facebook. Give your customers the live experience, and show them who you really are! You can instantly respond to their comments, and see their reactions.