Over the past few years, sales of smartphones have exploded. Everywhere I look, I see people glued to the screen of their iPhone, Galaxy, or Nexus device. We have passed the point where only teenagers
Author: InterCoastal Net Designs Staff
How a New Website Can Help Your Traffic
Posted on Categories Analytics, Vacation Rental MarketingIndustry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design
ICND Partners with FLY ILM for a New Website
Posted on Categories Web DesignLearn Why Taking Better Photos Is Like Hitting The Jackpot On Your Vacation Rental Website
Posted on Categories Vacation Rental MarketingYou know the old saying; you only get one chance to make a first impression. Well as it turns out that saying is true, and just thinking about it brings back awkward memories of high school, my first
New Email Marketing Laws That You Must Know as a Vacation Rental Marketer
Posted on Categories Email Marketing, Vacation Rental MarketingI’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight
How to Survive in a 'Not Provided' World
Posted on Categories Search Engine OptimizationIf you are using Google Analytics (and who isn’t, right?), you have been noticing for quite some time now, an increase in the dreaded ‘not provided’ term. Google has been on a mission
The $1 Facebook Ad Trick
Posted on Categories Social Media- 93% of adult US internet users in the US use Facebook. (Source: BlogHer)
- 25% of all US web traffic is Facebook. (Source: Hitwise)
- Define your goals. Do you want more “likes” on your page? Do you want website traffic? Do you want engagement and reach of your posts? This will help you define the type of ad you will use and who you will be targeting.
- Choose a daily budget. We recommend to start with a daily budget no lower that $10/day for 3 months to really see some great results.
- Page Post Ads – Boost likes, comments and shares on individual posts that you make on your page.
- Create ads that target non-fans and increase the number of people who like your page.
- Clicks to website – create ads that direct people off of Facebook and onto your website. If you use the "Website Conversions" option, you will need to setup a "pixel conversion tracking code"
Targeting:
Relevancy is KEY! The smaller more targeted audiences will perform best, but will be a smaller audience and cost more to reach.15 Ad Targeting Options:
1-4. You must target 1 or more counties – (only required targeting option) Location: Country/City/Zip Code + radius from city/zip. Targets by where they are physically located AND the address listed in their profile. 5/6. Age/Gender – Self explanatory here. You can also target people with a birthday in the coming week. TIP – Don't select "Require exact age match" unless absolutely necessary – it’s cheaper if you leave this unchecked. 7/8. Precise Interest & Broad Category targeting: Reach people based on interests and information in their profile. EXAMPLE: If you own a pet store in Myrtle Beach, you'd use precise targeting to reach people who own pets in Myrtle Beach; you'd use broad targeting to reach people in Myrtle Beach who are interested in animals.- You CAN target both precise interests AND broad categories at the same time – this will shrink your potential audience by only targeting people who fall under both.
- You CAN target more than 1 precise interests and broad category at the same time – this will expand your potential audience by targeting people who fall under all of the selected interests and categories.
- Hashtags expand your interest targeting: #Cooking lets you reach people who are interested in cooking, cooking tips, and cooking and eating.
- Interested In: This allows a business to target Facebook users according to the gender they are interested in for a friendship, dating, a relationship or networking.
- Relationship Status: This allows a business to target Facebook users that are married, single, engaged, or in a relationship.
- Languages: This targeting option is best used when targeting an audience that speaks a language that is different from most of the people in the targeted geography.
- Education: This option enables the targeting of Facebook users that are in high school, college, or a college graduate. Businesses can also target Facebook users that went to a specific school, study a specific topic, or for current college students, their expected graduation date.
- Workplaces: Targeting Facebook users by where they work can be useful in various B2B, job search, and industry specific scenarios.
So let’s talk about the $1 Facebook Ad Trick!
It’s well published on the web that an average Facebook page will only reach about 6% of their fans with posts. So this trick is aimed to help you reach 100% of your fans with just $1/day! How?- First, I’m going to assume you know how to use the power editor and you know the basics of how Facebook ads work.
- Once you’re in the power editor and have downloaded your ads, we’re going to create a new campaign setting a budget of $2/day running it “continuously”.
- Next, you’ll need to create an “Adset” and then create an ad (placing it in the adset and campaign you just created).
- When creating your ad you need to select “Page Post Engagement” under the objective, select “For a Facebook Page using a post”, select your page from the drop-down, select “Automatically promote most recent post”, and choose “All Facebook” for placement.
- Next, under audience, you just need to target fans of your page.
- Lastly, under “Optimization & Pricing”, choose the CPM method and bid $1.00 no matter what the suggested bid says.
- Click “UPLOAD CHANGES” and wait for your ad to be approved.
About the author: David Hutnik is the Social Media Director at InterCoastal Net Designs where they
How to Expertly Craft Your FlipKey Listing
Posted on Categories Vacation Rental MarketingBy: Kelsey Readyhough
FlipKey research shows that those searching for a rental property online may visit up to 4 vacation rental websites and inquire on about 7 properties before actually booking a reservation.
Problem Upload, the tale of image sizing
Posted on Categories Vacation Rental MarketingProblem Upload
The tale of image sizing, size does matter
The sizing of your images impacts many things. You may incur upload problems due to the file size which can cause your computer to freeze while
Effective Placement of Links in Email Marketing
Posted on Categories Email MarketingEmail marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to