- 93% of adult US internet users in the US use Facebook. (Source: BlogHer)
- 25% of all US web traffic is Facebook. (Source: Hitwise)
- Define your goals. Do you want more “likes” on your page? Do you want website traffic? Do you want engagement and reach of your posts? This will help you define the type of ad you will use and who you will be targeting.
- Choose a daily budget. We recommend to start with a daily budget no lower that $10/day for 3 months to really see some great results.
- Page Post Ads – Boost likes, comments and shares on individual posts that you make on your page.
- Create ads that target non-fans and increase the number of people who like your page.
- Clicks to website – create ads that direct people off of Facebook and onto your website. If you use the "Website Conversions" option, you will need to setup a "pixel conversion tracking code"
15 Ad Targeting Options:
- You CAN target both precise interests AND broad categories at the same time – this will shrink your potential audience by only targeting people who fall under both.
- You CAN target more than 1 precise interests and broad category at the same time – this will expand your potential audience by targeting people who fall under all of the selected interests and categories.
- Hashtags expand your interest targeting: #Cooking lets you reach people who are interested in cooking, cooking tips, and cooking and eating.
- Interested In: This allows a business to target Facebook users according to the gender they are interested in for a friendship, dating, a relationship or networking.
- Relationship Status: This allows a business to target Facebook users that are married, single, engaged, or in a relationship.
- Languages: This targeting option is best used when targeting an audience that speaks a language that is different from most of the people in the targeted geography.
- Education: This option enables the targeting of Facebook users that are in high school, college, or a college graduate. Businesses can also target Facebook users that went to a specific school, study a specific topic, or for current college students, their expected graduation date.
- Workplaces: Targeting Facebook users by where they work can be useful in various B2B, job search, and industry specific scenarios.
So let’s talk about the $1 Facebook Ad Trick!
- First, I’m going to assume you know how to use the power editor and you know the basics of how Facebook ads work.
- Once you’re in the power editor and have downloaded your ads, we’re going to create a new campaign setting a budget of $2/day running it “continuously”.
- Next, you’ll need to create an “Adset” and then create an ad (placing it in the adset and campaign you just created).
- When creating your ad you need to select “Page Post Engagement” under the objective, select “For a Facebook Page using a post”, select your page from the drop-down, select “Automatically promote most recent post”, and choose “All Facebook” for placement.
- Next, under audience, you just need to target fans of your page.
- Lastly, under “Optimization & Pricing”, choose the CPM method and bid $1.00 no matter what the suggested bid says.
- Click “UPLOAD CHANGES” and wait for your ad to be approved.
About the author: David Hutnik is the Social Media Director at InterCoastal Net Designs where they specialize in web design, search engine optimization, email marketing, social media and more. For more information about vacation rental internet marketing, check out our free downloads.