Author Chris JohnsonPosted on Categories Vacation Rental Marketing Google Analytics is a free website analytics tool first released in 2005. Today nearly every website utilizes this service or the premium 360 version to make informed decisions about developing their
Author InterCoastal Net Designs StaffPosted on Categories Industry News, Vacation Rental Marketing Author InterCoastal Net Designs StaffPosted on Categories Vacation Rental Marketing There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right
Author InterCoastal Net Designs StaffPosted on Categories Industry News, Team News, Vacation Rental Marketing May 2019 marks InterCoastal Net Designs’ 20th year in business and much of our success can be attributed to our humble beginnings with Brandon Sauls at the helm. We recently sat down with Brandon
Author David ThompsonPosted on Categories Vacation Rental Marketing We finally did it, we’ve finally started our very own podcast! If you’re not very familiar with podcasts, it’s basically like talk radio, only a little funnier. On our podcast, Vacation
Author InterCoastal Net Designs StaffPosted on Categories Vacation Rental Marketing With so many different issues highlighted by just one of the many site audit tools out there, getting your website optimized can seem like a daunting task. To help you better understand how to optimize your site and not waste time blindly following a third-party audit tool, we created a list of Do’s and Don’ts of Digital Marketing.
Author Paul HanakPosted on Categories Vacation Rental Marketing As more and more users are choosing to use their phones for basic browsing instead of a traditional computer, mobile SERPs (search engine result pages) are more important than ever. That’s why so many successful businesses hire a digital marketing company that understands Google’s ever-changing ranking algorithm.
Google My Business allows business owners to determine how, or if, their business is displayed in Google Maps, Knowledge Graphs and Organic Search. There’s also an option for business owners to create posts and share information about their business.
=&1=& Posts can be up to 1,500 characters, but Google says that the ideal length is 150-300 characters. So keep it simple!
For more information about Google My Business Posts, check out the official Google guide.
It’s important to note that the Post tab only displays on mobile searches at the time of writing this post. Here is the desktop result for the same search as above:
It’s tough to know for sure. According to a Search Engine Land case study from 2017, Google My Business Posts are “low-impact, low-effort tasks” that are best utilized when combined “with other tasks to help improve Local SEO for a small business.”
The same study showed that Google My Business Posts had a “mild” impact on rankings. Now that Google is putting more attention on Posts, they could play a larger role in the future.
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Author InterCoastal Net Designs StaffPosted on Categories Industry News, Property Management Software, Vacation Rental Marketing Key Data Dashboard’s software provides three integral ways to plug into your metrics – performance, benchmark & pacing.
Author InterCoastal Net Designs StaffPosted on Categories Vacation Rental Marketing The algorithm studies the satisfaction of users who land on your website, and promotes sites with higher favorable outcomes for an end user. The actual design and functionality of your website has always mattered, but this information proves that it also boosts your search engine rankings.
So, all in all, an easy-to-use website that is rewarding to the user carry’s ranking weight more than ever!
First thing’s first, organic click-through-rates are crucial. The first step to analyzing whether traffic is pleased with a website can be based on whether or not the website is clicked often for key search terms. Simply put – high volume of clicks = strong website. A low volume of organic clicks signifies that your website didn’t satisfy the search term entered.
The second portion of RankBrain is the more revelatory piece – the RankBrain algorithm places a high focus on overall user experience. A user leaves your site in less than 3 seconds? Google RankBrain signifies this as an unsatisfactory experience. The content on your website didn’t keep users engaged. Not a good sign. Bounce rate, dwell time and pogo-sticking are key factors that RankBrain analyzes. Bounce rate & dwell time are commonly used terms. However, pogo-sticking is used to describe the process where a user clicks the #1 ranked site and backs out, clicks the #2 ranked site and backs out, finally lands on site #3 and spends time browsing. RankBrain would detect that site #3 provided the visitor with information they liked or needed (and subsequently, may move it up in the rankings.)
On the flip side – if bounce rate, dwell time and pogo-sticking is low (or less prevalent) on your website, Google recognizes that the user had a pleasant experience and ranks your website higher. These measurements are known as user experience (UX) factors.
Every portion of your website’s development matters. Ranking doesn’t begin and end with blogging, linking and keywords. Your website needs to include the following (to name a few!):
Author David ThompsonPosted on Categories Vacation Rental Marketing Blogging is an extremely helpful tactic in many ways when it comes to marketing. It can add to various aspects of your overall marketing including SEO, Social Media and even Sales. But what makes blogging so powerful and furthermore, how do you write a good blog post? Let’s face it, everyone has a blog. Some are successful and some are not but those that are successful can really add value to your marketing channels.
Many people begin blogging and just expect some sort of magic to happen. It’s like the saying, “If you build it, they will come.” Well, that isn’t necessarily true in the case of blogging. Writing is half the battle, the other half is promoting. You really have to spend some time thinking about where your audience consumes the most content and come up with a strategy to promote it through those channels.
For example, a popular blog promotion channel is social media. Social Media is a great way to distribute your content to an audience that has some sort of interest in you or what you are talking about. You can also recycle content through your social channels to stretch your content a little further. It is not uncommon to promote the same blog post twice in a month, most likely it’s going to be seen by different people anyways.
You can also look at other avenues of promoting your blog such as forums, message boards, email, etc…Reddit and Quora are two popular avenues worth looking at. Anywhere you can post it that is related to your audience group is an avenue of promotion.
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