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Search Marketing

SEO — Staying Above The Competition

Modern technology has revolutionized the way that people find your website.  According to Google, over 60% of travel related searches start on the internet.  Companies of all sizes can use the search engines to compete on a local, national and global scale.   If you are seeking a marketing solution that will allow your company to expand its reach, target new customers, and enhance your bottom line then Search Engine Optimization (SEO) may be the solution for you. Let the SEO experts at ICND assist your organization in leveraging the possibilities and power of the search engines.

Full Package Search Optimization

ICND understands businesses aren't one size fits all. ICND’s SEO packages are available to fit your optimization needs. Our standard features were developed with essential performance in mind and offer clients the basics to gain visibility in their business category with superior results. Whether you are looking for the basics or a supercharged SEO campaign to put your business on the fast track there is an SEO package that is right for you.

 

Service*
Description
Code Optimization A website can be poorly programmed, render out properly in a browser window, but be frowned upon by the search engines. We look at content to code ratio, ensure that your code is well-written, and is compliant with HTML standards.
 
Competitor Analysis We will review your competitors Link Structure, review source code including title tags, tags, meta tags. Also a thorough back link analysis will be performed.

Baseline Ranking We will provide you with a report that displays were you website ranks in each of the major search engines based on the keywords we have selected. This report is provided on a bi-weekly basis and shows you the exact position you rank on each search engine for each given phrase.
 
Link Building Campaign ICND will research the appropriate credible sites that will provide an impact with an inbound link.  Most of the time these are paid directories that we will suggest that you purchase placement in.  This is additional and we do not mark up the cost of these links. We will also perform a link audit of your competition and use that information to acquire new links to your site you currently do not have.

Page Optimization We optimize all page content to include accurate keyword density and text content.  This is done page by page, making sure the content is an accurate representation of the page. However, we also go page by page and make the content easily readable, adding photos, calls to action, and making the content look nice.  This decreases bounce rates and increases time on page, ranking factors Google has started to use.  Furthermore, we create links in the body of the text that link to other pages in the site. This process of "interlinking pages" increases SEO and crawlability.
 
Code Optimization Website code is similar to the 2 by 4s used to frame your house. Is the code that was used to create your website sound and search engine friendly? Are tables being used to support the layout of your HTML page and if so is coded to display your most important copy towards the top of the document? These are the types of things we will inspect and recode if needed.
 
Sitemap Generation An XML sitemap tells google what pages are on your website and which ones should be crawled. By regularly generating the sitemap.xml file and uploading it to the Google Search Console dashboard, you are letting Google know your website is fresh. 

Citation Building Citations are MENTIONS of your business name, including the address, phone numbers, website, and other information about your business. Known as your NAP rating, having consistent citations not only increases business exposure, but keeps you in the map pack on Google’s search results.  Not only will be optimize your current citations, but build new ones as well.  

Blogging ICND will help you com up with the best posts to drive traffic to your site and make sure they are fully SEO friendly.  We'll help you make sure blogs aren't filled with spam, but link to important content to drive traffic throughout your site.