866.249.6095Category: Vacation Rental Marketing
Vacation Rental Marketing Do's and Dont's
With so many SEO tools floating around the internet, it can be hard to understand what to believe. Raven, SEMRush, Moz and other similar tools have site audit features that crawl your website and spit out a list of items that are hindering your site’s performance.
With so many different issues highlighted by just one of the many s
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Google Local Search Update Now Includes Posts From Google My Business
Your Google My Business posts will now be featured in local search results- if you have any.
As more and more users are choosing to use their phones for basic browsing instead of a traditional computer, mobile SERPs (search engine result pages) are more important than ever. That’s why so many successful businesses hire a digital
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ICND & Key Data Partnership: Visualizing Vacation Rental Data
InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.
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Google RankBrain: Google's Third Most Important Ranking Signal
In the not so distant past, Google announced their new algorithm “RankBrain”, making it more apparent that user-focused websites are now more important than ever when it comes to SEO for vacation rental websites.
The algorithm studies the satisfaction of users who land on your website, and promotes sites with higher favorable
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Blogging Tips For Vacation Rentals
What To Know About Blogging
Blogging is an extremely helpful tactic in many ways when it comes to marketing. It can add to various aspects of your overall marketing including SEO, Social Media and even Sales. But what makes blogging so powerful and furthermore, how do you write a good blog post? Let’s face it, everyone has a blog.
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Only Dead Fish Go with the Flow
Are You Swimming Into or Against the Current?
I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many
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Digital Marketing Myth 1 of 4: Your Google Analytics Data is CORRECT
Myth #1: Analytics is always correct!
As a digital marketing agency we hear a lot of wives tales when it comes to vacation rental marketing. Many of these myths exist in the Vacation Rental Industry when it comes to marketing and can really cause confusion when it comes to measuring results. We are all about the truth, and nothing
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3 Mistakes You’re Making With Social Media
Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases,
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ICND Forms Distribution Partnership with Popular BookingPal
Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!!
This is wonderful news for clients of InterCoastal Net Designs because it
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5 Tactics to Boost Local Traffic to your Vacation Rental Website
You may be wondering "Why, as a Vacation Rental Company, should we be concerned with Local Traffic to our website?" and rightfully so.
There can be two ways of thinking about local traffic and local search:
Actual Local Searchers
This type of Internet Searcher is someone who is searching from a relatively local geographic loca
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