How ICND Plans To Reinvent Showcasing at VRMA 2013

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Every year hundreds of Vacation Rental Managers attend the VRMA Annual Conference in high hopes of learning and sharing techniques with industry leaders.  As leaders in Internet marketing and web development, ICND plans to hit the scene and bring with them a stage, TV, lighting, and everything to illustrate this year’s theme of “We Build the Stage.  You Perform”. ICND, a US based Internet marketing and web development firm specializing in Vacation Rental and Real Estate industries, plans to make this year’s conference the most interactive and educational experience ever.  With expectations to exceed their Eastern Conference show (Shine Bright Online), ICND previously featured high definition visual displays with a large HD TV, informational flyers, and handed out swag like koozies, pens, and sunglasses to shield you from their bright personalities and big pictures for the world of the web. One Eastern Conference attendee emailed  ICND after the show stating: “I recently attended the VRMA Eastern Conference in Savannah, GA this past week and had the pleasure to meet the InterCoastal Net Designs team. They were energetic, and knew the business very well which was refreshing to see at the VRMA vendor showcase… I just wanted to reach out on behalf of our company…, to let you know how professional your team was. A great product, displayed, and delivered very well. Loved the sunglasses!” How do they know the business so well?  They eat, sleep, and breathe their specialties and many members on the team have experience in vacation rental management, working for a vacation rental company, working in the hospitality industry, or are married into a family that has been in the vacation rental industry for over 50 years.  Brandon Sauls, owner and President of InterCoastal Net Designs, is married to Whitney Sauls, general manager and granddaughter of the original owners.  The vacation rental business is a family tradition in his family and it’s only fitting that this company stays on the cutting edge of web development and online marketing. This year’s theme is “We Build The Stage. You Perform.”  ICND feels that our websites, lead management platforms, guest portals, and online marketing strategies build a strong platform for businesses to perform their duties of creating relationships, making reservations, and keeping their guests happy.  ICND will be located at booth #622 and will be handing out sunglasses and informational handouts.  If you are looking for a leading web development and online marketing firm, stop by and see how they have integrated this theme into their booth display.   They will meet with Vacation Rental Managers at the show and offer a free website and internet marketing analysis.  To get started, you can sign up on their

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Top 10 Things to Do in Nashville at the 2013 VRMA Annual Conference

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As we gear up to ship out to Nashville for the 2013 Annual VRMA conference, we can’t help but do some research on the top things to do while we’re in town.  As if the city lights and country twang won’t be enough, we’re looking for the hippest, trendiest, most unique attractions to fill in our brief free time in the Music City.  Here’s what we found:
1. Stay at Gaylord Opryland Resort & Convention Center –  VRMA is hosting their event here, so the location is convenient.   Reviews tell us that the resort is huge and you have to have a map to get around.  But the architecture is amazing and you’ve never seen anything like it.  They have a lot on site like dining, shopping, spa, fitness, and golf.  A couple things to take note are that you may want to do valet parking if you are driving as the parking garage is far.  Also, take note as to which area your room is as they have different areas. 2. Shop at Music City Market Place – When I don’t take the kids, the first thing they ask me when I get home is, “what did you bring me?”  Are you looking for the perfect Nashville souvenir for the family?  Try out Music City Marketing Place.  It’s been a touristy, and not as authentic, but if you are in a hurry, it’s a one stop shop. 3. Visit the Grand Ole Opry – Can you really visit Nashville without stepping foot into the birthplace of country music?  Honor past legends and learn about what’s hot today in country music.  It’s the top attraction in all of Tennessee.  Be on the look out for Scotty McCreery, The Willis Clan, and Natalie Grant, Josh Thompson, and LeAnne Rimes as they will all be in town the same time as us! 4. Dine at Rolf & Daughters – Bon Appetite ranked this restaurant #3 in all of America.  Featuring their take on “modern peasant food”, you will find a taste of Northern Italian and Mediterranean influence with a southern flare. 5. Hit the links at Gaylord Springs – If you are looking to put your golf game to the test and schmooze some colleagues, book a tee time at one of Tennessee’s Top Public courses.  It’s onsite at the Gaylord Opryland Resort. 6. Watch a football game at Fuse Sports Bar – an American tradition.  Fuse Sports Club will have large screen TVs, beer on tap, and mouth-watering food to keep any sport lover satisfied.

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ICND Goes Out West w/ Telluride Rentals

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InterCoastal Net Designs is excited to assist Telluride Rentals of Colorado in their online marketing efforts. Our primary focus for their campaign is social media management, Pay Per Click and SEO consulation. We are excited to expand our client base out west. Our main goal for their social media accounts is to increase brand exposure and awareness. Read More...

Floor Plan Marketing, Bringing Properties to Life

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We’ve been working over the past months on an exciting project with the folks at Floor Plan Marketing. This website, which launched at the first of September, features a custom and clean look, allowing users to navigate the site with ease. InterCoastal Net Designs has enjoyed this project and developing a strong relationship with this client. Read More...

ICND Selected to Speak at VRMA in Nashville!

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Contributed by: , Social Media Director

We are very excited to announce that the InterCoastal Net Designs team has been selected to speak at the upcoming VRMA Conference in Nashville, Tennessee.  VRMA is the leading association for Vacation Rental Managers where they provide resources to thousands of industry professionals. Read More...

ICND Shines Bright at 2013 Eastern VRMA Conference

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Team ICND travelled to the busy little town of Savannah, GA where they were warmed by the southern charm, hospitality, and great culture of the 2013 Eastern VRMA Conference.  There, ICND wooed the crowd with sunglasses, coozies, pens, notepads, and a wealth of information about interactive marketing.  With lots of rave reviews such as: Read More...

ICND Spring 2013 Online Marketing Workshop Success!

Posted on Categories Analytics, Email Marketing, Marketing, Pay Per Click, Search Engine Optimization, Social Media, Support Tips, Team News, Vacation Rental Marketing, Web DesignLeave a comment on ICND Spring 2013 Online Marketing Workshop Success!

If you didn’t go to our Spring 2013 Online Marketing Workshop in Myrtle Beach, SC, you missed out on a great time! The workshop was held at the ITT Technical Institute of Myrtle Beach where we found the space plentiful and staff very helpful. A big thanks to Courtney DePaul for her support of our workshop. We opened up the event with friendly registration by Summer Adams as she gave everyone an itinerary and USB key of all the presentations to take home. Read More...

Vacation Rental Marketing – Overcoming Booking Hurdles

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Having the right tools in place for your vacation rental company can be essential to your business’s success in the next season.  From a site that is easy to use, lead tracking software to manage your leads, and collecting information from your customers and leveraging this information for your marketing and business need are becoming fundamentals for experienced vacation rental companies.  If you attended or missed Rezfest, here’s some insight on some key industry research based on the studies completed by HomeAway and some opportunities prepared for you to overcome some of these problems . Read More...

Twitter Targeting for Vacation Rental Management Companies

Posted on Categories Social Media, Vacation Rental MarketingLeave a comment on Twitter Targeting for Vacation Rental Management Companies
As a Vacation Rental Management Company, it’s all about targeting the most qualified leads and nurturing a lasting relationship through social media so that they remember you next time they go on vacation.  So there are two parts to this:
  1. Finding Targeted Twitter Users &
  2. Nurturing the relationship to stay top of mind
 Tweet this Chart! HOW do you find targeted users on Twitter?  What if I told you that at InterCoastal Net Designs, we could target:

  • Everyone who lives within a 25 mile radius of your top 5-10 geographic markets?
  • Anyone who tweeted a specific keyword like “vacation” or “your vacation area”
  • Everyone your competitors are following
  • Everyone following your competitors
  • Users who have a specific keyword in their profile
  • And MUCH MORE!
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    Vacation Rental Management Companies NEED Pinterest Now

    Posted on Categories Social Media, Vacation Rental MarketingLeave a comment on Vacation Rental Management Companies NEED Pinterest Now

    Simply put – your potential clients are probably pinning about their dream vacation on Pinterest as we speak. Vacation Rental companies can use Pinterest to tap into a viable market, and it’s time you get on board. Here at ICND, we focus on three priorities in regards to Pinterest: Read More...