What To Know About Blogging
Blogging is an extremely helpful tactic in many ways when it comes to marketing. It can add to various aspects of your overall marketing including SEO, Social Media and even Sales. But what makes blogging so powerful and furthermore, how do you write a good blog post? Let’s face it, everyone has a blog. Some are successful and some are not but those that are successful can really add value to your marketing channels.
Writing Is Half The Battle
Many people begin blogging and just expect some sort of magic to happen. It’s like the saying, “If you build it, they will come.” Well, that isn’t necessarily true in the case of blogging. Writing is half the battle, the other half is promoting. You really have to spend some time thinking about where your audience consumes the most content and come up with a strategy to promote it through those channels.
For example, a popular blog promotion channel is social media. Social Media is a great way to distribute your content to an audience that has some sort of interest in you or what you are talking about. You can also recycle content through your social channels to stretch your content a little further. It is not uncommon to promote the same blog post twice in a month, most likely it’s going to be seen by different people anyways.
You can also look at other avenues of promoting your blog such as forums, message boards, email, etc…Reddit and Quora are two popular avenues worth looking at. Anywhere you can post it that is related to your audience group is an avenue of promotion.
Links Are Your Friend
If you are looking to improve the SEO value of your blog, then “Interlinking” is huge. You can do this by linking to other blog posts you have done, linking to search pages, or even important pages on your website. By making these links you are passing what is called “Link weight” and importance to these pages and basically telling the search engines, “Hey, these pages are important and matter.” Remember not to go overboard, you don’t need a link in every sentence. Three to five links in a blog post is all you need to be effective.
The same value goes for external linking or linking to other websites. The idea behind a blog is to benefit the reader, so providing them with links to extra information that is relevant and helpful is a great thing to do. By doing this, you are providing great content to your reader and becoming an authority.
Optimizing For SEO
It is very important that you start writing for Humans and not for Google. Forget about keyword density and using your keyword three times. Some of the best performing blog posts are the ones that are personable and easy to read. Remember, you have people reading your blog and the more they like it, the more search engines will like it. If you are looking to make your blog “SEO Friendly,” here are some things you can do:
- If you are using WordPress which is a great blogging platform, try installing the Yoast Plugin. You can then check all the configuration settings to make sure all the information that needs to be on there for search engines is.
- During the writing process, Yoast will give you suggestions on keyword density and “SEO Value.” It’s important to take note of these and use them when you can, just don’t force it.
- Think outside of the box with your content. Photos, charts, videos, and infographics are all forms of content. Visual aids add a great value to the reader, diversifies the type of content you are producing, and breaks up blocks of text.
Looking For Writing Ideas
Sometimes it’s tough to start writing and finding a topic worth writing about. Luckily, there’s a tool for that and it’s fairly new! AnswerThePublic.com gives you blog post ideas based on popular searches people do in your area. For example, if you are in the Outer Banks you can type in “Outer Banks” and it will give you a list of keyword variations that can spark some great writing ideas. Who knows, you might even strike on some content gold!
Don’t Wait Any Longer
If you aren’t blogging then you’re missing out. When done right, it’s not only great content for your audience but can bring a lot of value to your overall marketing plan. Consumers are always looking for information on their purchases and a vacation is no exception to the rule. They want to know as much as they can about the area, food, culture, things to do, etc… So providing that content for them can give you happier consumers and help create bookings in the process. And if you get lost, we have been blogging and helping others blog for years. Now go start blogging!