Local Search – Make Sure You Claim Your Listings!
In a sea full of big fish, you want to make sure that you brand is protected. One way to do that is to optimize your local search listings. Beyond Google and the major search engines (Bing Local and Yahoo Local), here are some other useful places to be sure to claim your listing and optimize for your business name and specialties:
Facebook and Twitter Places – Above Facebook and Twitter fan pages for your business, you need to make sure that your Social Media pages for Facebook and Twitter are also included in the Facebook and Twitter Places so that your business info is available via mobile Facebook check in. Also Twitter is experimenting with this feature so be sure to update your info at Localeze.
Location Based Social Media – Be sure to have a social media presence and business listing information located on all the social media sites that allow mobile users to check in such as Foursquare and Gowalla.
Local Search & Business Directories – There are many local search site directories throughout the internet that get a significant amount of traffic for local search. Making sure you have an optimized listing on these sites can add traffic to your site for people looking for you or businesses like yours. Some of the top directories we recommend you claiming your listing would be:
•Intuit’s Business Directory
•WhitePages.com – Business Search
The benefits of optimizing these listings are many:
•Branding – when someone types in your company name your results show and link directly back to your site
•Online Reputation Management – by monitoring these listings, you’ll have instant access to positive and negative reviews about your business.
•Inbound links – having information and quality links back to your site helps build credibility to the search engines
•Increased traffic – These smaller directories account for 10-20 million monthly local search queries. Having a presence will increase your traffic to people looking for businesses like yours in the area.
For more information about claiming your listings or to get help with this, contact us at firstname.lastname@example.org.