Afternoon Delight With April & David | AKA The Nameless Podcast

Posted on Categories Industry News, Local News, Marketing, Vacation Rental MarketingLeave a comment on Afternoon Delight With April & David | AKA The Nameless Podcast

We are so excited to launch our very own podcast where we will be talking about everything from Marketing Strategy to Vacation Rental News and everything in between! Alright, we will have a little fun with it too and there might be the occasional joke or two. We pride ourselves on staying ahead of the curve in the Vacation Rental Industry not only when it comes to Website Design and Marketing but also how the industry functions, right down to the consumers. What better way to share than just plain talking about it. Read More...

Only Dead Fish Go with the Flow

Posted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the Flow

Are You Swimming Into or Against the Current?

I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges.  Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees.  The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail.  They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.   Read More...

3 Mistakes You’re Making With Social Media

Posted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social Media

Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss 3 mistakes you’re probably making with social media. Read More...

ICND Forms Distribution Partnership with Popular BookingPal

Posted on Categories Industry News, Property Management Software, Vacation Rental MarketingLeave a comment on ICND Forms Distribution Partnership with Popular BookingPal

Yes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!! Read More...

How To Generate Direct Bookings

Posted on Categories Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental Marketing, Vacation Rental Website Design, VRMA CommunityLeave a comment on How To Generate Direct Bookings

By Vanessa Humes

Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.

As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental Managers are concerned that they are going to lose valuable lead information. Read More...

Email Marketing: 5 Tips to Success in the Vacation Rental Industry

Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on Email Marketing: 5 Tips to Success in the Vacation Rental Industry

One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental marketing arsenal. But what makes a good email marketing campaign, or even a good email for that matter? Here are five tips you can use to improve or launch your next email campaign. Read More...

The Cart Abandonment Mystery: Solved for Vacation Rentals

Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on The Cart Abandonment Mystery: Solved for Vacation Rentals

We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating revenue. And no matter who you are, we all have issues with cart abandonment. Read More...

Top 5 Rental Website Conversion Tactics to Boost your Bookings

Posted on Categories Custom Website Widgets, Marketing, Myrtle Beach Web Design, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Top 5 Rental Website Conversion Tactics to Boost your Bookings

Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving this very common problem. Read More...

Mobile Bookings Are On The Rise [20+ Sites Data]

Posted on Categories Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Mobile Bookings Are On The Rise [20+ Sites Data]

Let’s face it, there’s one word we’re all sick and tired of hearing:

Mobile, mobile, mobile.

It’s a topic we haven’t been able to get away from since responsive web design came back in vogue a few years ago. Read More...

Periscope for Vacation Rental Managers

Posted on Categories Vacation Rental MarketingLeave a comment on Periscope for Vacation Rental Managers



Periscope is the newest addition to the property manager’s tool bag. Use Twitter’s new live streaming app to market your properties instantly. Personalized videos increase the visibility of available rentals and allow you to connect with vacationers around the world. Read More...