ICND will soon be jet-setting for conference travel and we’re excited to say the least. In September we’re attending Streamline Summit and Rezfest, with VRMA International on the horizon in October. In preparation for September travel, we sat down with resident travel expert, April Burns. Come see us on the road!
Category: Vacation Rental Marketing
ICND & Key Data Partnership: Visualizing Vacation Rental Data
Posted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental DataInterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.
Afternoon Delight With April & David | AKA The Nameless Podcast
Posted on Categories Industry News, Local News, Marketing, Vacation Rental MarketingLeave a comment on Afternoon Delight With April & David | AKA The Nameless PodcastWe are so excited to launch our very own podcast where we will be talking about everything from Marketing Strategy to Vacation Rental News and everything in between! Alright, we will have a little fun with it too and there might be the occasional joke or two. We pride ourselves on staying ahead of the curve in the Vacation Rental Industry not only when it comes to Website Design and Marketing but also how the industry functions, right down to the consumers. What better way to share than just plain talking about it.
Only Dead Fish Go with the Flow
Posted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the FlowAre You Swimming Into or Against the Current?
I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges. Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees. The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail. They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.
3 Mistakes You’re Making With Social Media
Posted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social MediaSocial media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss 3 mistakes you’re probably making with social media.
ICND Forms Distribution Partnership with Popular BookingPal
Posted on Categories Industry News, Property Management Software, Vacation Rental MarketingLeave a comment on ICND Forms Distribution Partnership with Popular BookingPalYes, you read that correctly!! We are happy to announce that BookingPal, the world’s largest and most advanced vacation rental distribution platform, has signed an agreement with ICND to be our preferred partner for the distribution of rental listings!!
How To Generate Direct Bookings
Posted on Categories Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental Marketing, Vacation Rental Website Design, VRMA CommunityLeave a comment on How To Generate Direct BookingsRecently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.
As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental Managers are concerned that they are going to lose valuable lead information.
Email Marketing: 5 Tips to Success in the Vacation Rental Industry
Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on Email Marketing: 5 Tips to Success in the Vacation Rental IndustryOne of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental marketing arsenal. But what makes a good email marketing campaign, or even a good email for that matter? Here are five tips you can use to improve or launch your next email campaign.
The Cart Abandonment Mystery: Solved for Vacation Rentals
Posted on Categories Email Marketing, Marketing, Vacation Rental MarketingLeave a comment on The Cart Abandonment Mystery: Solved for Vacation RentalsWe can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating revenue. And no matter who you are, we all have issues with cart abandonment.
Top 5 Rental Website Conversion Tactics to Boost your Bookings
Posted on Categories Custom Website Widgets, Marketing, Myrtle Beach Web Design, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Top 5 Rental Website Conversion Tactics to Boost your BookingsDo you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving this very common problem.