A Social Media Strategy Checklist

   1. Spend more traditional ad budget on customer service

      So many problems could be proactively averted if companies would simply treat customers as they should. Read More...

What’s Working for Social Media Marketers? JANUARY 5, 2010 Source: Emarketer.com A look at effectiveness

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the Read More...

By Andrew Edwards December 14, 2009 Source: Imedia Connection

Article Highlights:

• Your content might be too rich, and it might take too long to download
• Where an analytics tool will know whether a particular tag loaded, a "sniffer" will know many more details about the situation
• Armed with load time data, your next task is to break the news to everyone on your web team

It's like the Swiffer commercial, where an old sponge-mop is outside a window, peeking in at a housewife who has moved on to better mops, while "Love Stinks" plays in the background. Read More...

Is your traffic quality traffic?

Put your site and your marketing efforts to the test.

 

So you’ve had 2,567 visitors this month and only two sales online. What’s going on? You’re Read More...

Google has decided to tweak the way they display search results once again. This time they've taken what used to be the Read More...

Is your website getting loads of traffic and not generating sales? 

According to eMarketer.com the US internet population Read More...

At the recent 25th VRMA conference held in Washington, DC, ICND pened talks with Escapia (a vacation rental booking service similar to Instant Software’s Read More...

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Things are going great with the DA site – the agents are loving it."

Krissi McLendon – Thomas Hogan Travel

If yours is like most small businesses, you can't afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR.  Read More...

It's a very rare occurrence that you have the number of followers on your website, blog, or social media outlet that really gives your content (your comments, posts, pictures, videos, whatever) Read More...